SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    FORM 8-K

              Current Report Pursuant to Section 13 or 15(d) of the
                         Securities Exchange Act of 1934

       Date of Report (Date of earliest event reported) September 16, 2002


                        ADVANTAGE MARKETING SYSTEMS, INC.
             (Exact name of registrant as specified in its charter)


       OKLAHOMA                     001-13343               73-1323256
(State or other jurisdiction       (Commission            (IRS Employer
    of incorporation)              File Number)         Identification No.)

                       2601 N.W. Expressway, Suite 1201W,
                          Oklahoma City, Oklahoma 73112
               (Address of principal executive offices) (Zip Code)

                                 (405) 842-0131
              (Registrant's telephone number, including area code)



Information To Be Included in the Report

Item 9.  Regulation FD Disclosure.

On September 16, 2002,  the Board of Directors of Advantage  Marketing  Systems,
Inc. extended the exercise period of its 1997-A Warrants,  its Redeemable Common
Stock Purchase Warrants and all of its outstanding  Underwriter's  Warrants from
November 6, 2002 or, in the case of the  Underwriter's  Warrants,  from November
12, 2002, to November 12, 2003.

The following table summarizes the Company's  outstanding  common stock warrants
as of August 30, 2002:



                                Warrants
                               Issued and                    Exercise
                               Outstanding                     Price
                               -----------                     -----
                                                       
1997-A Warrants                   308,768                      $3.40
Redeemable Common Stock
  Purchase Warrants             1,436,000                      $3.40
Underwriter's Warrants            130,000                      $5.40
Underwriter's Warrants            130,000                      $3.40(1)
---------------

(1)  These  warrants are attached to and are  exercisable  upon  exercise of the
     $5.40 Underwriter Warrants.



There was no impact on consolidated results of operations, financial position or
cash flows as a result of this extension.


                                     SIGNATURES

     Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,
the Registrant has duly  caused  this  report to be signed on its  behalf by the
undersigned hereunto duly authorized.

                                         ADVANTAGE MARKETING SYSTEMS, INC.

                                         By:    REGGIE COOK
                                         Name:  Reggie Cook
                                         Title: Chief Financial Officer

Date:  September 16, 2002