1. Summary of key points
1.1. Advantages
1.1.1 Jasmy is a Japanese company that develops and provides data security and sharing services in the Internet of Things era. JasmyCoin is the first local cryptocurrency approved to be listed on a Japanese digital currency exchange, and it is also the first domestic cryptocurrency in Japan. A legal and compliant digital currency, with the background of Sony technical team, the technology has been implemented, and the JasmyPersonalDataLocker system has been put into commercial use.
1.1.2 Jasmy has business contacts and cooperative relations with more than 30 well-known companies such as Nexstgo, Aplix, Japanius, Witz, MetaVisa, etc. It has rich business and trade resources in Southeast Asia and North America, and currently plans to develop global business from North America .
1.1.3 JasmyCoin, the native token of the Jasmy project, has been listed on more than 50 cryptocurrency trading platforms such as Coinbase, BITPoint, Binance, Huobi, etc. JasmyCoin can be traded safely and conveniently on any top cryptocurrency exchange in the world.
1.1.4 Jasmy’s community activity and liquidity are very high. The official Twitter account has more than 100,000 followers, more than 27,000 currency holding addresses, and a 24-hour transaction volume of more than 500 million US dollars.
1.2. Challenges
1.2.1 With the development of Web3.0, the competition in the field of data security is becoming increasingly fierce. There are many competitors in the early Internet of Things + blockchain technology solution, with mature products, large project volume and strong competitiveness.
1.2.2 Most of Jasmy’s products and technical functions are still in the early stage of development. In view of the development road-map, the expected goal of the platform’s popularization period has been basically completed, and it has entered the value growth period. However, the quantitative change in the value growth period has been completed. Expectations of ecosystem expansion are still a long way off, with too many uncertainties.
1.2.3 Building a decentralized data information ecosystem based on user groups requires not only technical support but also a large number of active users. There are few aborigines users of the blockchain, and traditional Internet users have low data security awareness and will face greater challenges about the cost of education and the cost of attracting new students in the future.
1.3. Outlook Web3.0 is the future development trend of the Internet.
Infrastructures such as data security and storage interaction are the necessary conditions and basis for future development. Today, centralized solutions have shown some risks that cannot be ignored. Relatively speaking, Jasmy Network is a viable solution that combines proven data security technology with blockchain technology to fill the gap in this field in the decentralized market, however, its current market share is still too small and still In the initial and guiding stage, the competitiveness and the ability to resist market risks need to be improved.
1.4. Summary
We believe that the Jasmy project has a solid technical foundation and stable operating conditions. It will be affected by adverse changes in the external environment to a certain extent, and the risks are controllable.
2. Multi-dimensional perspective
2.1. Basic information
Company: Jasmy Co., Ltd (Japan)
Project Name: JASMY
Industry: IoT
Token Abbreviation: JasmyCoin (Japan Exchange Code: JMY)
Token Total: 50 billion
Token Distribution: Company Operation 30%;
Technology Development Plan 20%;
Listing Expenses 8%;
Commercial Financing 22%;
Air Drop 10%;
Core team size: 10-20 people (presumed based on the data disclosed on the official website)
Official website：http://www.Jasmy.co.jp
Twitter：https://twitter.com/Jasmy_league
Telegram：https://t.me/OfficialJasmyUniverse
Facebook：https://www.facebook.com/Jasmyleague/
Medium：https://medium.com/Jasmy-league
GitHub：https://github.com/JasmyCoin/JasmyCoin
White paper：https://www.jasmy.co.jp/images/whitepaper.pdf
Explorers：https://etherscan.io/token/0x7420B4b9a0110cdC71fB720908340C03F9Bc03EC
Technology: Two major patented technologies (pending) Secure Knowledge Communicator (SKC) and Smart Guardian (SG).
2.2. Core team members
Representative Director：Kunitake Ando，Former President and COO of Sony Corporation, President and COO of US Sony Engineering and Manufacturing of America, Chairman of Sony Financial Holdings, Chairman of Sony Life Insurance Co., Ltd. Assumed office as CEO of Jasmy in April 2016. Currently director of the Japan Innovation Network and Chairman of the University of Nagano.
President & COO：Kazumasa Sato， Former CEO of Sony Style.com Japan Inc., Operating officer of Sony Marketing (Japan) Inc. and President of Sony Style Company, managing director of Sony Style Japan and operating officer of Sony Marketing Inc., Head of the Sony Corporation Creative Center, Chairman of BJIT Group, joined the Jasmy Board of Directors in April 2016, COO of Jasmy Incorporated from November 2018.
CFO：Hiroshi Harada， After passing the JICPA examination in 2008, joined KPMG AZSA LLP. He has been engaged in statutory auditing for listed companies across industries, including broadcasting, construction and manufacturing, as well as IPO support services with which his client successfully went public. After 11-year experience at auditing firm, he joined Jasmy as CFO in January 2020. In addition to managing accounting, finance and taxation, he is also responsible for investor relations.
Tadashi Morita, an expert in security, will assume the position of Chief Security Officer (CSO) to ensure more robust security and safety, which is essential for the democratization of information.
Takashi Hagiwara, who is in charge of software development, will be appointed as a director to realize software development that is integrated with management, and to build an integrated system from basic technology development to maintenance and operation.
Sheng Guo, an expert in blockchain and other decentralized technologies, will lead a dedicated technical development team in this field to achieve a stable global operation and promote technical development for the future.
Jasmy will also invite Hidehiko Kakinuma from outside the company to realize product and service planning that is integrated with corporate strategy and to build a marketing and sales structure that is essential for business expansion.
2.3. Partners
Jasmy’s partners cover many traditional Internet technology and blockchain venture capital companies, and have reached strategic partnerships with more than 30 companies such as Transcomos, VAIO, Witz, Nexstgo, Aplix, Japanius, Witz, MetaVisa, etc. And it has officially signed a cooperation agreement with SaganDreams, the operating company of the Tosu Sandstone Team, the top club of the Japanese Football League, to become the official sponsor of the football club, and formed a strategic alliance with Centrality Ltd., a blockchain development company.
3. Project Analysis
3.1. Project Introduction
JASMY: It is committed to protecting the data originally owned by individuals and building a decentralized data autonomous world, so as to realize the sharing of data value.
In the process of IoT development, while using traditional blockchain technology to ensure data security, Jasmy provides model encryption from the hardware level, which plays a dual role in ensuring information security. This feature is also reflected in services such as SKC and SG described below. Its core technology is based on blockchain and a non-contact chip encryption technology that has been used in Japan for many years. The reliable security ensures that no information security incident has occurred in the 20 years since the technology was born.
SKC is a data storage and interaction technology. It has great potential in distributed storage, data interaction, authorization and data tracking. It is one of Jasmy’s patented technologies. According to the different needs of different customers, SKC technology can not only be developed based on the Hyperledger Fabric, Corda and Substrate frameworks commonly used in the FinTech field, but also can be applied to different blockchain basic systems in the industry.
SG is a distributed authentication technology developed by Sony computer engineer Nao Morita, SG can write the identification information of the owner and the device itself in the device. After multi-factor authentication, the data generated by the device can be correctly bound to the owner, and the data in the distributed network can effectively prevent leakage and tampering. Enable device data to interact with the owner, who can then store, manage or deploy the data on any device within the blockchain-based system.
The Jasmy platform creates and maintains the infrastructure data owners need to securely and securely store, access, exchange and otherwise use their own data. It achieves this through the power of the latest blockchain technology of its IoT platform, a typical Web3.0 data infrastructure service facility.
3.2. Iconic progress
On June 26, 2018, the first PoC (Proof of Concept) security knowledge exchange was released at JBC (Japan Blockchain Conference).
On April 1, 2019, “2019 Jasmy IoT Platform and Business Content Conference” was held.
On April 16, 2020, Jasmy White Paper was released (English version)
On December 16, 2020, Jasmy technology was exhibited at “CES 2021” Out, Witz Corporation announced the use of Jasmy technology.
On March 15, 2021, at the Digital Innovation 2021 sponsored by Nikkei BP, the “Jasmy Secure PC Concept” and “Platinum Data Concept” were released.
On October 12, 2021, Witz Corporation announced that it will join the Jasmy Initiative as a full member.
On December 17, 2021, the basic version of Jasmy Secure PC “Agent DR” was opened for download and put into commercial use.
On January 28, 2022, Jasmy decided to promote overseas business development and establish multiple overseas bases and overseas companies.
On February 10, 2022, the Platinum Data Happiness Discovery Program was launched.
On February 25, 2022, Jasmy agreed to develop a business and business alliance with NEXSTGO in Hong Kong for the Secure PC business in the Asia Pacific region.
On March 22, 2022, Kentaro Miura was named “Jasmy Business/Relationship Development” to operate in the United States.
On April 22, 2022, Jasmy held a strategy briefing with the goal of “democratizing data”, opening a new chapter.
3.3. Future planning
Jasmy’s development route includes four stages: platform popularization period, value growth period, ecosystem expansion period, and data trading market establishment period. During the platform popularization period, Jasmy actively cooperates with leading enterprises by using core technologies SKC and SG. Plans to develop 30 corporate clients in the first year.
During the growth period, Jasmy’s focus shifted from the increase of personal data Locker to the increase of the number of participating companies on the platform and the initial establishment of the ecosystem. By summarizing the successful cases in the popularization period, further expanding the network effect, promoting other industry enterprises with a large user base and promoting the development of new products and new services, it is expected that more than 300 enterprises and organizations will participate in the Jasmy platform business.
During the expansion period of the ecosystem, individuals of data owners can provide their own data to their trusted and loyal service providers in exchange for Jasmy tokens with value-enhancing space. Jasmy still plays the role of a neutral platform and does not Mastering data such as centralized companies, it is expected that there will be 1,000 companies participating in platform data transactions at this time, while individual users will reach nearly 6 million.
In the establishment period of the data trading market, realize the environment of open and transparent utilization and reward according to the authorization, establish and improve the Jasmy data trading market, realize the data sharing of strategic value among enterprises, and create a valuable new service model. It is planned to open up business between the Jasmy ecosystem and other ecosystems to connect domestic and overseas markets.
Jasmy is currently conducting business in North America, launched the Platinum Data Happiness Discovery Program, and proposed a strategic vision for data democratization. The project is progressing in an orderly manner.
4. Core functions
4.1. Basic Services
Providing a lockable storage locker (“Personal Data Locker”) for keeping personal data in a distributed storage system is the basic service of the Jasmy platform. Individual users can not only store and manage important personal data in this locker, but also freely decide the scope and period of providing personal information when personal data is connected to the enterprise. SKC service uses the concept of blockchain distributed storage. According to the different needs of different customers, it can not only be developed based on the Hyperledger Fabric, Corda and Substrate frameworks commonly used in the FinTech field, but also can be applied to different blockchain basic systems in the industry.
4.2. Core Technology
4.2.1. Secure Knowledge Communicator (SKC)
One of Jasmy’s core technologies, Secure Knowledge Communicator (SKC) is a service developed to create a personal data cabinet and realize “data value sharing”, allowing individuals to control, manage and track their own data.
SKC main functions:
- User identity verification function (personal identification and identity verification: Know Your Customer, hereinafter referred to as “KYC”) and registration function before starting to use platform services.
- Allows users to connect with JasmyNet, manage and store personal data, authorize data provision, and track functions as they wish.
- Allows businesses or organizations to receive data and authorizations from users without having to maintain subject-specific specific information at all times, but only make appropriate use of necessary information as needed.
4.2.2. The development of Smart Guardian (SG)
Smart Guardian (SG) service is in charge of Mr. Nao Morita, the project leader of FeliCa of Sony Computer Science Laboratories. Leveraging SG technology enables personal IDs created through SKC to easily and securely register IoT devices in a distributed network, while providing a device owner-only environment.
SG main function:
- The device that has been registered in the network is bound to the owner, and there is no need to use SKC for personal identification or identity authentication.
- The function that allows the device to send and receive commands safely, so that the data collected by the sensor is sent, received, remotely operated, etc. according to the owner’s command.
- Using the original blockchain and distributed storage system, it has the function of allowing only the owner to safely keep, manage and use the data generated by the device.
5. Token economy
5.1. The role of Jasmy Coin in the ecosystem is divided into the following situations
(1) Enterprises must pay service fees when using the JASMY platform, which will be paid in the form of Jasmy Coins.
(2) The company must pay Jasmy Coin when using personal information or other company information.
(3) Jasmy Coins obtained when individuals disclose their personal information to companies can be exchanged for equivalent goods or services on the platform of JASMY partners.
5.2. Jasmy Coin on-chain data
Jasmy Coin contract Transfer Amount, Transfers Count, Unique Reo ceivers, Unique Senders, Total Uniques data.
Data is transferred on the Jasmy Coin chain, and the number of active addresses increases exponentially.
According to Etherscan data, 27,700 addresses currently hold Jasmy Coin (as of May 18, 2022), of which the top 500 addresses with the most coin holdings account for 96.23% of the total $Jasmy Coin supply.
According to CoinMarketCap data, Jasmy Coin’s current market value ranking is #357, the 24-hour trading volume is $290 million, the market value is $64 million, there are 4.75 billion tokens in circulation, and the total supply is 50 billion. The top ten coin holding addresses It accounts for 35.2% of the total supply, and the first address holding the currency is the Binance exchange.
The top 10 exchanges and trading pairs by Jasmy Coin’s trading volume before 24 hours, accounting for 79.88% of the total global trading volume.
Image table (top 10 exchanges, trading volume, trading pair data)
6. Community Analysis
According to Similarweb data, the total traffic on Jamsy’s official website is currently 320,000 times, an increase of 35.48% from the previous month. Among the audience, men account for 63.76% and women account for 36.24%. The age group with the largest number of visitors is 25-34 years old. The audience is mainly young and middle-aged, with a certain economic foundation and financial investment experience, and a high awareness of personal data security.
We have collected 22 telegram communities officially operated and managed by Jasmy, with 174,431 community users, Twitter followers (Jasmy-MGT): 103,000, discord community followers (Jasmy token): 4.42K , Facebook followers (Jasmy Global-EN) 151,000, Medium followers (Jasmy): 74K (as of May 18)
