Since 2019 the way people operate has changed dramatically. Communication with others is approached carefully, a shift to working remotely has been complete, while shopping online has become the new version of going to a mall.
E-commerce has skyrocketed as a result, contributing hundreds of billions more to the economy than before the pandemic, and customer satisfaction when buying online has become the brands’ and entrepreneurs’ top priority.What makes for a good online shopping experience though? A combination of things: pleasing website design, enticing offers, speedy delivery – and also ease of navigation. Having a beautiful home/landing page is important, but there is a long path – called a sales funnel in marketing – between the first impression and checking out after providing card details.
Whether a potential customer walks the length of this path is down to one thing only: how quickly said visitor can find a certain product. There are 2 ways to tackle this problem: relying on site navigation or using a search box.Between 30% and 60% of visitors go with the latter option, but these shoppers will account for 45% of a store’s total revenue. In other terms, that search box functionality is integral to selling more, and that’s exactly what Searchanise focuses on.
Searchanise is an app for all major e-commerce platforms, which allows store owners to improve on-site search bars, and shape customers’ experience after a visitor presses ‘enter’ on a query.
Searchanise’s search box replaces the default one – or simply adds one to a site if there’s none from the get-go – and throws in helpful things many have come to expect after using Google every single day, but that are not always present in e-stores.
Among these things is the ability to autocorrect text with typos, display suggestions relevant to the query, and even show products previews containing all the basic info, right in the search box’s drop-down menu.The app also features more obscure for the visitors, but no less important for shop owners, tweaks like synonyms – so that the shoppers wouldn’t have to worry about products’ nomenclature, and merchandising rules, which allow owners to promote products in-search.
And that’s before users get to the search results page, which filters can be added to with the help of the app, making visitors’ lives easier. Shop owners can configure as many as necessity dictates, choose where to display the filters, and even customize filters’ appearance.
Finally, Searchanise also provides product recommendation blocks owners can insert throughout stores, things many shoppers know and use, i.e. Featured Products.
More than 12,000 stores are already powered by Searchanise’s engine, which is constantly being updated to factor in new needs and growth points. You can find the app on Shopify, BigCommerce, Wix, WooCommerce, Magento, and CS-Cart marketplaces.
Media Contact
Company Name: Searchanise
Contact Person: Tatiana Ananyeva, Searchanise Support Team
Email: Send Email
Country: United States
Website: https://searchanise.io/
