Industry Progress Benefits from the Innovations in Fintech—Interview with Yanhua Li, a Famous Fintech Expert in China

Reporter: Bruce Lau

The global economic reform in the 21st century is centered on science and technology, and the new generation of information technology develops rapidly, which promotes the transformation of various industrial structures and business models. The application technologies represented by emerging information technologies such as big data, cloud computing, artificial intelligence, Internet of Things, and blockchain are pushing the world into a new era of digital economy. The development of the times and technological progress have promoted the improvement of the service capabilities of various industries, especially the financial industry. With the help of cutting-edge information technology, the new financial ecology has begun to restructure, leading a new wave of business in the financial industry. As one of the pioneers and contributors, Ms. Yanhua Li has contributed an important force in promoting the transformation and upgrading of the financial industry to intelligence and digitalization.

The integration of technology and finance makes financial services more convenient and efficient, but technological progress not only brings opportunities but also challenges. As a fintech expert in China, Ms. Yanhua Li, who has broad practical experience, is confident in the future development of financial services. She said: "I am not afraid of challenges, because I have been fully prepared. I believe that technology will bring more opportunities for financial product customization, service upgrading, market expansion and even going global. I will adhere to the initial intention of serving customers, actively apply new technologies to practice, turn challenges into opportunities, and promote the development of the industry while achieving self-development."

Graduated from University of Science and Technology Beijing with a master's degree, Ms. Yanhua Li possesses the working experience of Fortune Global 500. With rich practical experience and keen industry insight, she has developed numerous financial frontier technological achievements by using information technologies such as big data, artificial intelligence and Internet of Things, including "Financial Risk Prevention and Control System Based on Dynamic Data Mining V1.0" and "Financial Product Customization System Based on Particle Swarm Optimization Algorithm V1.0", etc., which involves many aspects such as consultation, analysis, product customization and risk control in the financial industry, and has won unanimous praise from peers and markets. After these technological achievements are widely used, the financial service process is simplified, which helps financial enterprises to improve service quality, reduce service costs and increase work efficiency, and also brings high-quality and low-risk financial services such as insurance, investment and wealth management to every customer, finally achieving a win-win situation for financial enterprises and customers, creating good economic and social benefits and promoting the transformation and upgrading of the financial industry.

Take "Financial Product Customization System Based on Particle Swarm Optimization Algorithm V1.0" developed by Ms. Yanhua Li as an example. As the public pays more attention to financial investment, a variety of individualized demands such as volatility, investment style, and rate of return are constantly emerging. The application of "Financial Product Customization System Based on Particle Swarm Optimization Algorithm V1.0" in financial enterprises can better explore the business rules of financial products and meet the customization demands, improve transaction efficiency and reduce market risk. After application of this system, customers can realize the personalized customization of financial products, reduce the investment risk of a single product and improve comprehensive income. At present, the system has been applied by nearly a hundred financial institutions around the world and has received good market feedback.

The reputation and status of practitioners depend on the value created for the industry. Ms. Yanhua Li's contribution to the healthy and steady development of the financial industry has made her a leader in the industry and won praise from the peers and society. In order to play a greater role in the financial industry, she has been constantly learning financial knowledge, paying attention to the most cutting-edge trend of the financial market, and firmly grasping the development trend of the global financial industry. Yanhua Li said: "Creating value has always been an active process, especially in the financial industry, where the market is changing, problems are endless, and challenges are everywhere. It is better for us to take the initiative to face the challenges."

Under the new situation of both opportunities and challenges, risk management is still the focus of financial institutions such as banks, securities, investment and insurance. With years of experience in financial services, keen insight into the industry and in-depth study of information technology, Ms. Yanhua Li developed the "Financial Risk Prevention and Control System Based on Dynamic Data Mining V1.0". Adopting data mining and machine learning technology, the system captures and integrates information based on big data and stream data, and then realizes dynamic, scalable, efficient and real-time risk control modeling, and generates corresponding decision data, which features the advantage of accurate risk prevention and control. This technology effectively solves the problems that the long-term existing risk control mechanism in the financial industry cannot adapt to the rapid change of the market, poor handling ability and poor timeliness, and provides a strong security guarantee for the healthy development of the financial industry, thus providing a strong security guarantee for the healthy development of the financial industry.

The financial industry is developing rapidly and there is broad apace for future growth. Yanhua Li said that she will further research and explore the technology in financial services and investment management, and look forward to harvesting new technological achievements and making more contributions to the industry.

In the financial industry, she fully demonstrated her outstanding ability as an industry leader and the spirit of continuous innovation. Under the leadership of financial elites represented by Yanhua Li, the pattern of the world financial industry is bound to usher in a new round of changes, and the prosperity of the global economy is just around the corner.