Instagram could be a crucial stock-picking tool when investing in luxury firms
October 19, 2018 at 10:36 AM EDT
"Given the rising importance of social media for luxury brands — especially in the context of millennials growth — we believe Instagram data can no longer be ignored as a data point for luxury investors, to help them pick the winning brands," said a report from UBS. The number of Instagram followers a luxury brand has is likely to correlate to sales.