Forget millennials, this Louis Vuitton director is rethinking marketing to reach Generation Z
October 02, 2018 at 10:17 AM EDT
When American designer Virgil Abloh landed the job as artistic director of Louis Vuitton menswear, one of the highest profile jobs in fashion, he wanted a younger generation to know "there's someone listening." The 164-year-old French fashion house owned by the LVMH luxury conglomerate hired Abloh in March, with Louis Vuitton Chair and CEO Michael Burke praising his disruptive approach to fashion and popular culture. It's also this millennial-friendly style that attracted Rimowa to Abloh.
