The Rise of China: Managing R&D in the New Superpower
May 10, 2017 at 14:01 PM EDT
Christina Valimaki, Senior Director, Elsevier R&D Solutions. Domestic Chinese firms have proven to be successful in capturing the growing middle market and narrowing the gap in quality with their international competitors. As a result, there is greater pressure for foreign firms to introduce new, high-quality products specifically designed for China, in order to maintain their price premium. read more