Utilities Are Sending the Wrong Message on Energy

Typically, energy engagement programs focus narrowly on specific concerns, such as saving money. These programs may hit their short-term goals, but tend to fall short in the long run. We’ve been working with clients for years to solve this problem. We — along with numerous social science researchers — have found that energy consumption behaviors and attitudes are deeply loaded with emotion, and are far from rational. We’ve learned that for effective, long-term results, it’s necessary to make energy human.