DRAPER, UT / ACCESSWIRE / January 20, 2016 / Following the recent return of Dr. Tracy Gibbs to Nutranomics (PINKSHEETS: NNRX) as CEO, the company has solidified its sales and marketing strategy for 2016.
Dr. Gibbs has approved a marketing plan, which focuses on the creation of improved nutritional supplement formulas using the latest in available base ingredients.
"I always feel the need to continually improve on my products. Staying ahead of the curve is what keeps customers coming back to Nutranomics. However, the current formulas we are selling are products I developed over four years ago. At the time, these were cutting-edge formulas, but recently some of our competitors have caught up to us," stated Dr. Gibbs. "In 2015, I was able to remove myself from daily operations, which allowed me time to focus on improving our product line to ensure we continue to provide some of the best products for our customers as we perfect our next generation of nutritional supplements."
In March of 2016, Nutranomics will be introducing OneCare(TM), a newly revised product line, which includes a new formulaic group of products, modernized packaging and sleek new labeling.
Along with the announcement of OneCare(TM), the company also signed an exclusive product supply agreement with EMI of Korea. "We predict purchasing about $1.3 million of the OneCare(TM) products from Nutranomics during Q3 and Q4 of 2016," said Steve Lee CEO of EMI. Mr. Lee has also agreed to assist in launching the OneCare(TM) brand to its 200 independent pharmacies in Southern California. "We are very excited about the OneCare Brand, as well as, the potential for Zeva(TM) in Korea as well."
With the latest in food nutrition technologies and the new look, Nutranomics products appeal to the independent pharmacy market as well as retail markets in Japan and Korea that require high-end packaging.
Dr. Gibbs continued, "Nutranomics has been very successful at making products for other companies. But, we have missed out on the opportunity for the higher margins we can make by focusing marketing efforts on our own brand. We need to capture a larger piece of the retail market, and this will be one of our main focuses moving forward."
Since Mr. Gibbs return on January 5, 2016 the company has received $204,000 in new orders.
More information about Nutranomics can be found at www.nutranomics.com or by calling 1-800-745-0393.
SOURCE: Nutranomics Inc.
