LOS ANGELES - Dec. 14, 2015 - PRLog -- Dr. Jacent M Mpalyenkana, PhD, MBA, has recently published a book titled Communicating Your Way to Success: Master the Art of Persuasion, Positively Influence Others, Increase Sales, and Stand Out in the Crowd.
Communicating Your Way to Success is a book that shares proven techniques to understand the importance of communication as the foundation of influence, persuasion, relationships, and most importantly, success. Some of the key points in the book include:
- An interactive process of achieving superior communication and business influence
- A practical process to master the art of product classification and profiling
- A simplified process to master customer segmentation, targeting and identifying and connecting to the ideal customer
- 19 interactive exercises that can be utilized to develop a captivating elevator speech, sales page, pitch letter, and marketing campaign for his/her product, service, or idea
- Mental triggers and how to use them to earn more business
- The 12 proven steps to becoming persuasive and hence standing out from a crowd
- How to deal with customer objections, and more.
The techniques in the book illustrate how to communicate, to captivate, and to positively influence an audience.
Dr. Jacent M Mpalyenkana, PhD, MBA, is a counselor, published author of three other books, coach/mentor. Jacent has a Master’s Degree in Business Administration with first class honors from the University of Hull, England, a PhD in Counseling, and a PhD in Metaphysical Sciences (Suma Cum Laude) from the Institute of Metaphysical Humanistic Sciences Institute in Florida. She also holds a Bachelor's Degree in Commerce with honors from Makerere University, Uganda.
The book – Communicating Your Way to Success: Master the Art of Persuasion, Positively Influence others, Increase Sales, and Stand Out From the Crowd – comes at a time when businesses are threatened by the technological bubble that has empowered the customer with an abundance of information about businesses, products, services or ideas and hence creating complexity in making timely buying decisions.
The practical yet simplified persuasive concepts in the book are designed to help any business analyze and then update their business structure, customer communication, and sales strategies.
To access a video about the book, please click on this link: https://youtu.be/V5101HNScE8.
Contact
Tap The Good Counseling & Coaching Services
Dr. Jacent Mpalyenkana
***@tapthegood.com
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