CLEVELAND - Nov. 16, 2015 - PRLog -- Guest satisfaction surveys don’t help increase guest visits to leisure and tourism businesses, according to a new report by VacationBehavior.com. The report is based on analyses of dozens of companies’ satisfaction studies and business performances in the U.S.
Guest satisfaction surveys are ubiquitous among leisure and tourism businesses. Almost every major hotel, beach and ski resort, airline and restaurant uses them. They serve a useful purpose, according to VacationBehavior.com, but growing guest visits and revenue is not one of them.
Jay Sherman, Insights Chief at VacationBehavior.com, describes common myths around guest satisfaction surveys. “One big myth is that satisfaction surveys help you innovate experiences that will result in more guests and revenue. It rarely works out that way. In fact, we’ve seen record high guest satisfaction at businesses where visits and revenue were declining.”
The report lays out what leisure and tourism businesses need to know to innovate successful new offerings. It's titled, “5 Reasons Why Guest Satisfaction Surveys Won’t Increase Guest Visits…and What Will."
The four-page report is available for free download at VacationBehavior.com's reports page or by pasting this url into your browser: http://vacationbehavior.com/index.php/reports-about-leisure-and-tourism-customers/.
About VacationBehavior.com
VacationBehavior.com is the leading source of insight about consumer trends that are influencing the innovation of leisure, tourism and hospitality products and services.
Jay Sherman is Insights Chief at VacationBehavior.com and author of the report. He has helped more than forty Global 2000 firms and leisure and tourism businesses innovate successful new products, services and experiences. Partners include top global advertising and strategy firms.
Mr. Sherman started his career in tourism as a ski instructor in college in New York. He moved on to management positions in resort marketing, hotel management and consumer research before founding VacationBehavior.com.
Contact
Jay Sherman
***@vacationbehavior.com
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