- New feature will help B2B marketers manage content for lead generation and conversion across more social networks -
PRLog - Jul 08, 2013 - Oktopost, the only social media management platform designed specifically for B2B marketers and professionals, today announced the addition of Google+ Pages to its suite of tools for planning, delivering and measuring the effectiveness of targeted B2B content across multiple social media channels. The integration with Google will enable Oktopost customers to include Google+ Pages in strategic social media promotions and campaigns directly from the Oktopost interface.
"Adding Google+ Pages to Oktopost will enable our customers not only to post their content on Google+ but to actually measure and report on leads and sales deriving from that channel," said Daniel Kushner, co-founder and CEO of Oktopost. “In working with Google, our goal was to ensure that the integration of Google+ promotes the high standards of Google partnerships and that Oktopost customers will be able to use our platform to easily manage and engage with their Google+ followers.”
Oktopost provides B2B marketers and professionals with a complete Web-based platform for leveraging social media to more effectively reach prospects, engage customers and drive conversion online. With Oktopost, customers can seamlessly manage and distribute content across social media channels including LinkedIn, LinkedIn Groups, Facebook Pages and Twitter, as well as now, Google+ Pages. Built-in reporting and analytics tools also let customers track their social interactions to see what posts are working best to drive conversions among target prospects and industry groups, as well as specific leads.
According to Tom Martin, Founder of Converse Digital and author of The Invisible Sale, “Social networks like LinkedIn and Google+ offer B2B companies a way to make sure their messages are being seen among key audiences. With Oktopost they can now not only extend the value of their campaigns across the entire social media spectrum but also track and report on the ROI they’re delivering, most excitedly, at the business level.”
More than 90% of B2B marketers are already using social media as a content marketing tool to reach and influence the buying decisions of prospects online. However, B2B social media marketing is also becoming more complex to manage. With an increasing content pipeline and editorial calendars that cover multiple product lines, social profiles and channels, marketers need to be able to not only manage multiple campaigns but communicate and engage with prospects on an individual level.
“As social media helps more companies make an impact for their business, the most important thing will be measuring its effectiveness in terms of their bottom-line – not just metrics like ‘shares’ and ‘likes’,” said Daniel Kushner, CEO, “By offering customers a single platform for managing their social media campaigns, getting actionable insights, and measuring their social ROI, we’re hoping Oktopost can help more and more of them do just that.”
REFERENCE
http://socialmediatoday.com/pamdyer/1509091/social-media-key-b2b-content-marketing-report
About Oktopost
Oktopost is the only social media management platform designed to reach B2B business goals, by supporting targeted content distribution, ongoing lead generation and results-driven social media effectiveness. With Oktopost, B2B marketers and professionals can plan, execute and manage multiple social media campaigns while measuring social media ROI to reach prospects, engage customers and drive conversion. Oktopost was founded in 2012 by a seasoned team of marketing and web design experts. http://www.oktopost.com.
Contact:
Daniel Kushner
daniel@oktopost.com
+1 (646) 389-3301
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Oktopost Announces Expansion of Comprehensive Social Media Management Platform for B2B with Addition
July 08, 2013 at 14:17 PM EDT
