Maturation of the Sustainable Industries: How it Parallels the Dotcom Boom, Bust…and Rebirth

During the internet boom in the late 1990's and early 2000's, new companies sprang up seemingly overnight and the words "new economy" became a common turn of phrase in touting the business environment born of this innovative climate. These "new economy" companies didn't have substantial revenue, much less profits, however, so new metrics like "eyeballs" and "page views" were devised to justify the outrageous size of their estimated valuations.