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Splash Beverage Group's Copa di Vino and Pulpoloco Sangrias to be Featured in Murphy Oil USA Convenience Stores Across the US

FORT LAUDERDALE, FL - (NewMediaWire) - May 29, 2024 - Splash Beverage Group, Inc. (NYSE American: SBEV) (“Splash” or the “Company”), a portfolio company of leading beverage brands, today announced that the convenience store chain Murphy USA will be featuring Copa di Vino single serve premium wine and Pulpoloco Sangria packaged in the ecofriendly CartoCan™. The launch will feature (4) varietals of Copa di Vino and (2) varietals of Pulpoloco.


Bill Meisner, Splash Beverage Group’s President and CMO, commented, “Murphy USA is a very large, yet local community-focused, convenience store chain and we’re honored by their new inclusion of Copa Di Vino and Pulpoloco in their upcoming product assortment planogram in approximately 300 of their larger footprint stores in 7 states. This is yet another big win for both brands.”


Robert Nistico, Splash Beverage Group’s Chairman and CEO, commented, “The buildout of the distribution network is now allowing for more rapid expansion among these large chains. We’re thrilled to be able to offer Murphy Oil shoppers in Colorado, Texas, Florida, Georgia, Tennessee, North Carolina, and South Carolina our Pulpoloco Sangria and Copa di Vino premium wines by the glass.”


The rollout of Copa di Vino and Pulpoloco in Murphy USA started this May and will continue across their store geographies into July. This is the second major US convenience chain announced this month as ExtraMile stores were previously announced earlier this month. Splash is ramping up production to ensure great service to its ever-expanding list of retailers.  


About Murphy USA

Murphy USA is a leading retailer of gasoline and convenience merchandise with more than 1,700 stores located primarily in the Southwest, Southeast, Midwest and Northeast United States. The company and its team of nearly 15,000 employees serve an estimated two million customers each day through its network of retail gasoline and convenience stores in 27 states. The majority of Murphy USA's stores are located in close proximity to Walmart Supercenters. The company also markets gasoline and other products at standalone stores under the Murphy Express and QuickChek brands. Murphy USA ranks 182 among Fortune 500 companies.


About Splash Beverage Group, Inc.

Splash Beverage Group, an innovator in the beverage industry, owns a growing portfolio of alcoholic and non-alcoholic beverage brands including Copa di Vino wine by the glass, SALT flavored tequilas, Pulpoloco sangria, and TapouT performance hydration and recovery drink. Splash’s strategy is to rapidly develop early-stage brands already in its portfolio as well as acquire and then accelerate brands that have high visibility or are innovators in their categories. Led by a management team that has built and managed some of the top brands in the beverage industry and led sales from product launch into the billions, Splash is rapidly expanding its brand portfolio and global distribution.  


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Forward-Looking Statement

This press release includes “forward-looking statements” within the meaning of U.S. federal securities laws. Words such as “expect,” “estimate,” “project,” “budget,” “forecast,” “anticipate,” “intend,” “plan,” “may,” “will,” “could,” “should,” “believes,” “predicts,” “potential,” “continue” and similar expressions are intended to identify such forward-looking statements. These forward-looking statements involve significant risks and uncertainties that could cause the actual results to differ materially from the expected results and, consequently, you should not rely on these forward-looking statements as predictions of future events. These forward-looking statements and factors that may cause such differences include, without limitation, the risks disclosed in the Company’s Annual Report on Form 10-K filed with the SEC on March 8, 2021, and in the Company’s other filings with the SEC. Readers are cautioned not to place undue reliance upon any forward-looking statements, which speak only as of the date made. Except as required by law, the Company disclaims any obligation to update or publicly announce any revisions to any of the forward-looking statements contained in this press release.


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Splash Beverage Group


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