When Princess Bee launched her capsule collection for Yamamay early in March this year, she didn’t expect a sold out just few weeks later. ‘’My idea is to embrace all women’s skin, with color gradations for every skin type, to be worn in a similar tone to the skin or in contrast” - she said - “I believe this is what women truly appreciated, since I though to all of them”.
Yamamay, the international Italian brand, made its first ever collaboration with the influencer Princess Bee - born Benedetta Paravia - artist, author, creative producer, entrepreneur and philanthropist, the most appreciated Italian in the Middle East, who has given life to a simple but very feminine collection to make all women of any nationality feel special and sophisticated.
The capsule collection of 3 models, in 5 different skin color, is in soft-comfortable lycra supporting the body, whose strong point is an elegant leopard in sand tones. Princess Bee said she was inspired by the desert of Dubai, the city that welcomes more than 200 nationalities from around the world, where she was living and working for 20 years, becoming honorary citizen.
Friends Bloggers, djs and influencers from all over the world are wearing the collection tagging the official instagram @princessbeeworld to be reposted.
The collection can be order online at the link
Last year Pianoforte Group Spa - jointly led by the two Italian founding families Cimmino and Carlino, owners of the brands Yamamay and Carpisa - was introduced by Benedetta Paravia to Etoile Group, founded by the Lebanese queen of fashion Ingie Chalhoub. As a result of this introduction, Yamamay and Etoile are merging in a new join venture, planning to open dozens of new shops in the Emirates and Saudi Arabia.