Sun Hung Kai International Finance Centre (IFC), a financial and commercial landmark in Hong Kong, announced today its latest initiative — officially entering the South Korean cross-border e-commerce market. This significant strategic deployment marks the beginning of a new chapter in Sun Hung Kai IFC's cross-border commerce in Asia and Southeast Asia, indicating a solid step forward in its global e-commerce landscape.
The Glorious Development Trajectory of Sun Hung Kai IFC
Since its listing in Hong Kong in 1972, Sun Hung Kai Properties has been one of the largest property developers in Hong Kong. In 1998, Sun Hung Kai IFC made its debut on Finance Street in Central, Hong Kong, immediately becoming a famous financial landmark in Hong Kong and globally. Since then, IFC has continuously expanded its business scope, from real estate development to financial services, and then to e-commerce, each step marking a new chapter in history.
The Rise of the International Finance Centre
The phase one and phase two projects of the International Finance Centre, completed in 1998 and 2003 respectively, have become landmark buildings in Hong Kong. These projects not only enhanced Hong Kong's status as an international financial center but also established Sun Hung Kai IFC's significant position on the global business stage.
Innovative Path in E-commerce
In 2016, Sun Hung Kai IFC began venturing into the e-commerce sector. Through asset restructuring and capital operations, IFC successfully created a brand cooperation and customization service segment, supporting Chinese brands in going global. The launch of its proprietary ERP system further promoted Sun Hung Kai IFC's technological innovation and business model upgrade in e-commerce, culminating in the 2022 launch of the ifcc.me.con online mall.
Strategic Global Layout in E-commerce
Sun Hung Kai IFC's global layout in the e-commerce field is increasingly clear. Since 2019, IFC began its international journey, setting up self-operated overseas warehouses in the United States, United Kingdom, Germany, and other places, and deepening its presence in emerging markets such as Southeast Asia, Africa, and the Middle East. Since 2020, IFC has won multiple international awards in the cross-border e-commerce field, demonstrating its leadership position in the industry.
Strategic Significance of Entering the South Korean Market
Choosing South Korea as a new strategic base, IFC not only sees the immense potential of the South Korean market but also bases this on its global strategic layout in Asia. This move will greatly promote the development of the cross-border e-commerce market in South Korea and surrounding countries, adding an important piece to IFC's global e-commerce landscape.
Sun Hung Kai IFC's Cross-border E-commerce Model
Sun Hung Kai IFC's B2C cross-border e-commerce model will connect global brands with South Korean consumers, offering a diverse range of products, a convenient shopping experience, and a secure payment system. Additionally, IFC will provide marketing and brand promotion support to South Korean local businesses, helping them expand into international markets.
The Huge Potential of the South Korean Market
South Korea, as one of the most vibrant e-commerce markets in Asia, has a large consumer base and a mature e-commerce ecosystem. IFC's entry is expected to greatly promote interconnectivity between South Korea and the global market, providing South Korean consumers with a wider range of product choices and offering an efficient channel for global brands to enter the South Korean market.
Sun Hung Kai IFC's Joint Efforts with South Korean Partners
To achieve its goals in the South Korean market, Sun Hung Kai IFC has partnered with several local South Korean partners to create an innovative cross-border mall platform. This platform not only integrates quality brands and products from around the world but also covers multiple consumer areas such as clothing, cosmetics, home goods, and electronics.
This initiative by Sun Hung Kai IFC will not only bring more choices and convenience to consumers in South Korea and other Asian countries but also provide new opportunities for local businesses to expand into international markets. This strategic decision will undoubtedly promote the further development of the cross-border e-commerce market in South Korea and the entire Asian region, marking another important step for Sun Hung Kai IFC in the global e-commerce landscape. With its expanding global influence, IFC is expected to play an even more important role on the international business stage in the future, providing a more comprehensive support platform for global consumption trends."