Mattel Announces Collaboration Between Masters of the Universe and Paramount’s Teenage Mutant Ninja Turtles

October 17, 2023 at 09:00 AM EDT

The Two Heritage Brands Partner to Create New Toy Line, Turtles of Grayskull, Available in 2024

Mattel, Inc. (NASDAQ: MAT) announced today the collaboration between its celebrated brand, Masters of the Universe and the iconic franchise, Paramount’s Teenage Mutant Ninja Turtles, to unveil The Masters of the Universe Origins Turtles of Grayskull toy line. Combining the power of Eternia with the sewer-dwelling heroes of New York, The Masters of the Universe Origins Turtles of Grayskull toy line represents an exciting overlap of two beloved worlds to celebrate the 40^th anniversary of Teenage Mutant Ninja Turtles in 2024.

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Mattel's Masters of the Universe announces collaboration with Paramount's Teenage Mutant Ninja Turtles to unveil the Turtles of Grayskull toy line. (Graphic: Business Wire)

The partnership between Masters of the Universe and Teenage Mutant Ninja Turtles allows fans to create new storytelling moments with the Turtles of Grayskull line which outfits characters including Leonardo and Raphael, Donatello, and Michelangelo with Eternian-style battle gear, and He-Man from Masters of the Universe will battle his Mutagen Mutation while Skeletor will don Turtle-inspired Armor. Merging these worlds, which are both narratively jam-packed with creative possibility, unlocks even more storytelling opportunities for fans across both brands.

“Bringing the Teenage Mutant Ninja Turtles into Masters of the Universe is a dream come true for many action figure fans. This is an unprecedented moment to collide fan-favorite properties – never been done before in the rich history of both brands,” said PJ Lewis, VP and Global Head of Action Figures at Mattel. “This collaboration represents two great brands that will ignite the imaginations of fans young and old alike.”

“It’s thrilling to see this special collection between Teenage Mutant Ninja Turtles and Masters of the Universe come to fruition,” said Dion Vlachos, Executive Vice President, Licensing and Retail, Consumer Products & Experiences, Paramount. “Two incredibly popular franchises with multi-generational appeal coming together for a one-of-a-kind crossover toy line is something we know fans will embrace.”

Prepare to have the legendary characters of Masters of the Universe and Teenage Mutant Ninja Turtles united like never before, bringing a new dimension of excitement to both universes! The Masters of the Universe Origins Turtles of Grayskull toy line will be available starting in January 2024.

About Mattel

Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain, and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Monster High® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming and digital experiences, music, and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential. Visit us online at mattel.com.

About Paramount Consumer Products

Paramount Consumer Products oversees all licensing and merchandising for Paramount (Nasdaq: PARA, PARAA), a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic consumer brands, Paramount Consumer Products’ portfolio includes a diverse slate of brands and content from BET, CBS (including CBS Television Studios and CBS Television Distribution), Comedy Central, MTV, Nickelodeon, Paramount Pictures and SHOWTIME^®. With properties spanning animation, live-action, preschool, youth and adult, Paramount Consumer Products is committed to creating the highest quality product for some of the world’s most beloved, iconic franchises. To view our range of consumer products and Paramount branded apparel, visit ParamountShop.com.

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