Roku Announces Launch of Roku Select and Plus Series TVs

First-ever Roku-made TVs deliver value, simplicity, and delight in a TV great for streaming

(CES) – Today, Roku (Nasdaq: ROKU), the #1 TV streaming platform in the U.S.^*, announced the launch of Roku Select and Roku Plus Series TVs. These Roku-branded HD and 4K TVs are the first ever to be both designed and made by Roku, underlining the company's commitment to delivering a best-in-class streaming experience at an accessible price. Roku Select and Plus Series TVs, as well as a new Roku TV Wireless Soundbar, will be available in the U.S. in spring 2023.

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Roku-branded TVs (Photo: Business Wire)

Building on Roku’s TV streaming leadership and decades of experience, as well as its successful Roku TV program, the new Roku-branded TVs combine the company’s award-winning operating system with its deep expertise in TV hardware, offering more choice and innovation to both consumers and Roku TV partners.

Available in 11 models ranging from 24” to 75”, the new Roku Select and Plus Series TVs will focus on the features that streamers have come to love. All HD offerings will include Roku Voice Remotes, while all Plus Series TVs will come with Roku Voice Remote Pros. Roku-branded TVs will offer an expanded audio ecosystem, using the all-new Roku TV Wireless Soundbar, to make consumers’ home theater set-up simple and wire-free. Additionally, all Roku-branded TV models will continue to offer fan favorite features including Find My Remote, Private Listening, and access to great content like live TV and sports.

“Over the past 20 years, Roku has been instrumental in what is now the mainstream way to enjoy a great television series, a classic movie, or live sports,” said Mustafa Ozgen, President, Devices, Roku. “Our goal is to continue to create an even better TV experience for everyone. These Roku-branded TVs will not only complement the current lineup of partner-branded Roku TV models, but also allow us to enable future smart TV innovations. The streaming revolution has only just begun.”

Launched in 2014, the Roku TV program has made the Roku OS the #1 smart TV OS sold in the U.S. (Q3 2022). To better serve consumers, Roku-branded TVs will enable further innovation around the TV experience, and all innovations will be made available to the full Roku TV program, including current and future OEM partners.

In addition, today Roku is announcing a premium OLED TV reference design, now available to Roku TV partners.

Pricing and Availability

The Roku Select and Plus Series TVs will be available in the U.S. beginning spring of 2023 with retail prices ranging from $119 to $999 for the full lineup of 24” - 75” models.

^*based on hours streamed, Dec 2022, Hypothesis Group

About Roku, Inc.

Roku pioneered streaming to the TV. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku streaming players and TV-related audio devices are available in the U.S. and in select countries through direct retail sales and licensing arrangements with service operators. Roku TV™ models are available in the U.S. and in select countries through licensing arrangements with TV OEM brands. Roku Smart Home products, including cameras, video doorbells, lighting, plugs, and more are available in the U.S. Roku is headquartered in San Jose, Calif. U.S.A.

This press release contains “forward-looking” statements that are based on our beliefs and assumptions and on information currently available to us on the date of this press release. Forward-looking statements may involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance, or achievements to be materially different from those expressed or implied by the forward-looking statements. These statements include but are not limited to those related to the availability, features, functionality, and attributes of the Roku Select and Roku Plus Series TVs as well as the features and benefits of the Roku Tv program and the Roku platform. Except as required by law, we assume no obligation to update these forward-looking statements publicly, or to update the reasons actual results could differ materially from those anticipated in the forward-looking statements, even if new information becomes available in the future. Important factors that could cause our actual results to differ materially are detailed from time to time in the reports Roku, Inc. files with the Securities and Exchange Commission, including our Form 10-K for the year ended December 31, 2022 and our Quarterly Report on Form 10-Q for the quarter ended September 30, 2022. Copies of reports filed with the SEC are posted on Roku’s website and are available from Roku without charge.

Roku and Roku TV are trademarks or registered trademarks of Roku, Inc. in the U.S. and in other countries. Trade names, trademarks and service marks of other companies appearing in this press release are the property of their respective holders.

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