SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K Current Report Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported) October 14, 2003 ADVANTAGE MARKETING SYSTEMS, INC. (Exact name of registrant as specified in its charter) OKLAHOMA 001-13343 73-1323256 (State or other jurisdiction (Commission (IRS Employer of incorporation) File Number) Identification No.) 2601 N.W. Expressway, Suite 1201W, Oklahoma City, Oklahoma 73112 (Address of principal executive offices) (Zip Code) (405) 842-0131 (Registrant's telephone number, including area code) Information To Be Included in the Report Item 5. Other Events and Regulation FD Disclosure. On October 14, 2003, the Board of Directors of Advantage Marketing Systems, Inc. approved the extension of the exercise period of its 1997-A Warrants, its Redeemable Common Stock Purchase Warrants and all of its outstanding Underwriter's Warrants from November 12, 2003, to November 12, 2004, effective on November 12, 2003. The following table summarizes the Company's outstanding common stock warrants as of September 30, 2003: Warrants Issued and Exercise Outstanding Price ------------ ------------ 1997-A Warrants 308,768 $ 3.40 Redeemable Common Stock Purchase Warrants 1,436,000 $ 3.40 Underwriter's Warrants 130,000 $ 5.40 Underwriter's Warrants 130,000 $ 3.40 (1) (1) These warrants are attached to and are exercisable upon exercise of the $5.40 Underwriter Warrants. There was no impact on consolidated results of operations, financial position or cash flows as a result of this extension. SIGNATURES Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized. ADVANTAGE MARKETING SYSTEMS, INC. By: /s/ REGGIE COOK Name: Reggie Cook Title: Chief Financial Officer Date: October 16, 2003