SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    FORM 8-K

              Current Report Pursuant to Section 13 or 15(d) of the
                         Securities Exchange Act of 1934

        Date of Report (Date of earliest event reported) October 14, 2003


                        ADVANTAGE MARKETING SYSTEMS, INC.
             (Exact name of registrant as specified in its charter)


         OKLAHOMA                  001-13343                73-1323256
(State or other jurisdiction      (Commission             (IRS Employer
     of incorporation)            File Number)          Identification No.)

                       2601 N.W. Expressway, Suite 1201W,
                          Oklahoma City, Oklahoma 73112
               (Address of principal executive offices) (Zip Code)

                                 (405) 842-0131
              (Registrant's telephone number, including area code)




Information To Be Included in the Report

Item 5.  Other Events and Regulation FD Disclosure.

On October 14, 2003,  the Board of Directors of Advantage  Marketing  Systems,
Inc. approved the extension of the exercise period of its 1997-A Warrants, its
Redeemable Common Stock Purchase Warrants and all of its outstanding
Underwriter's Warrants from November 12, 2003, to November 12, 2004, effective
on November 12, 2003.

The following table summarizes the Company's outstanding common stock warrants
as of September 30, 2003:



                             Warrants
                            Issued and        Exercise
                            Outstanding         Price
                            ------------     ------------
                                       
1997-A Warrants                  308,768     $       3.40
Redeemable Common Stock
  Purchase Warrants            1,436,000     $       3.40
Underwriter's Warrants           130,000     $       5.40
Underwriter's Warrants           130,000     $       3.40 (1)


(1) These warrants are attached to and are exercisable upon exercise of the
$5.40 Underwriter Warrants.

There was no impact on consolidated results of operations, financial position or
cash flows as a result of this extension.


                                   SIGNATURES

     Pursuant to the requirements of the Securities Exchange Act of 1934, the
Registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.

                                         ADVANTAGE MARKETING SYSTEMS, INC.


                                         By:   /s/ REGGIE COOK
                                         Name:     Reggie Cook
                                         Title:    Chief Financial Officer

Date:  October 16, 2003