FORM
6-K
SECURITIES
AND EXCHANGE COMMISSION
Washington,
D.C. 20549
Report
of Foreign Private Issuer
Pursuant
to Rule 13a-16 or 15d-16 of
the
Securities Exchange Act of 1934
For March
8, 2010
Commission
File Number: 001-33271
CELLCOM
ISRAEL LTD.
10
Hagavish Street
Netanya,
Israel 42140
________________________________________________
(Address
of principal executive offices)
Indicate
by check mark whether the registrant files or will file annual reports under
cover of Form 20-F or Form 40-F.
Form 20-F
__X__ Form
40-F _____
Indicate
by check mark if the registrant is submitting the Form 6-K in paper as permitted
by Regulation S-T Rule 101(b)(1):
Indicate
by check mark if the registrant is submitting the Form 6-K in paper as permitted
by Regulation S-T Rule 101(b)(7):
Indicate
by check mark whether the registrant by furnishing the information contained in
this Form is also thereby furnishing the information to the Commission pursuant
to Rule 12g3-2(b) under the Securities Exchange Act of 1934.
Yes _____ No
__X__
If “Yes”
is marked, indicate below the file number assigned to the registrant in
connection with Rule 12g3-2(b): Not
Applicable
CELLCOM
ISRAEL ANNOUNCES A PURPORTED CLASS ACTION FILED AGAINST THE COMPANY
Netanya, Israel – March 8,
2010 – Cellcom Israel Ltd. (NYSE: CEL) (TASE: CEL) (hereinafter: the
"Company"), announced today that the Company was served with a purported class
action lawsuit against the Company and another cellular operator, filed in the
District Court of Tel-Aviv-Jaffa by two plaintiffs alleging to be subscribers of
the defendants, in connection with allegations that the defendants breached
their license by failing to purchase insurance against monetary liability which
the defendants may suffer due to bodily damages that allegedly may be caused by
cellular radiation. The plaintiffs request the court to award compensation in an
amount equal to the insurance premiums allegedly payable for insuring such
liability (estimated by the plaintiffs to be NIS 300 million per year per
defendant) for the past seven years and to order the defendants to purchase such
insurance coverage in the future.
If the
lawsuit is certified as a class action, the total amount claimed is estimated by
the plaintiffs to be approximately NIS 4.2 billion, out of which NIS 2.1 billion
is attributed to the Company individually.
At this
preliminary stage, the Company is unable to assess the lawsuit's chances of
success.
About Cellcom
Israel
Cellcom
Israel Ltd., established in 1994, is the leading Israeli cellular provider;
Cellcom Israel provides its approximately 3.292 million subscribers (as at
December 31, 2009) with a broad range of value added services including cellular
and landline telephony, roaming services for tourists in Israel and for its
subscribers abroad and additional services in the areas of music, video, mobile
office etc., based on Cellcom Israel's technologically advanced infrastructure.
The Company operates an HSPA 3.5 Generation network enabling advanced high speed
broadband multimedia services, in addition to GSM/GPRS/EDGE and TDMA
networks. Cellcom
Israel offers Israel's broadest and largest customer service infrastructure
including telephone customer service centers, retail stores, and service and
sale centers, distributed nationwide. Through its broad customer service network
Cellcom Israel offers its customers technical support, account information,
direct to the door parcel services, internet and fax services, dedicated centers
for the hearing impaired, etc. As of 2006, Cellcom Israel, through its wholly
owned subsidiary Cellcom Fixed Line Communications L.P., provides landline
telephone communication services in Israel, in addition to data communication
services. Cellcom Israel's shares are traded both on the New York Stock Exchange
(CEL) and the Tel Aviv Stock Exchange (CEL). For additional information please
visit the Company's website www.cellcom.co.il
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Company
Contact
Yaacov
Heen
Chief
Financial Officer
investors@cellcom.co.il
Tel:
+972 52 998 9755
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Investor Relations
Contact
Porat
Saar & Kristin Knies
CCG
Investor Relations Israel & US
cellcom@ccgisrael.com
Tel:
+1 646 233 2161
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Signatures
Pursuant
to the requirements of the Securities Exchange Act of 1934, the registrant has
duly caused this report to be signed on its behalf by the undersigned, thereunto
duly authorized.
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CELLCOM
ISRAEL LTD.
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Date:
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March
8, 2010
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By:
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/s/ Liat
Menahemi Stadler
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Name:
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Liat
Menahemi Stadler
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Title:
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General
Counsel
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