f8k_081811-0312.htm
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 8-K
CURRENT REPORT
Pursuant to Section 13 or 15(d) of
the Securities Exchange Act of 1934
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August 18, 2011
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Date of Report
(Date of earliest event reported)
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WSFS Financial Corporation
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(Exact name of registrant as specified in its charter)
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Delaware
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0-16668
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22-2866913
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(State or other jurisdiction
of incorporation)
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(SEC Commission
File Number)
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(IRS Employer
Identification Number)
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500 Delaware Avenue, Wilmington, Delaware
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19801
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(Address of principal executive offices)
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(Zip Code)
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Registrant's telephone number, including area code: (302) 792-6000
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Not Applicable
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(Former name or former address, if changed since last report)
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Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:
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¨
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Written communications pursuant to Rule 425 under the Securities Act
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¨ Soliciting material pursuant to Rule 14a-12 under the Exchange Act
¨ Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act
¨ Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act
WSFS FINANCIAL CORPORATION
INFORMATION TO BE INCLUDED IN THE REPORT
Section 8 – Other Events
Item 8.01 Other Events.
On August 18, 2011, the Registrant issued a press release announcing the launch of a new advertising campaign, called the “Right Here” campaign, that will target markets in Delaware and Southeastern Pennsylvania with media including television, print, radio, outdoor and digital advertising. The new advertising campaign will emphasize and reinforce the role of Wilmington Savings Fund Society, FSB (“WSFS Bank”) as the oldest and largest bank and trust company headquartered in Delaware. The campaign will also highlight WSFS Bank’s commitment to its local customers and the advantages to those customers of having access to WSFS Bank’s local decision making. The Registrant anticipates a one-time increase of approximately $900,000, or approximately double the amount spent in the prior quarter, in expense relating to this marketing campaign in the third fiscal quarter of 2011.
A copy of the press release is furnished with this Form 8-K as an exhibit and incorporated herein by this reference.
Section 9 –Financial Statements and Exhibits
Item 9.01 Financial Statements and Exhibits.
(d) Exhibits:
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99
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Press Release dated August 18, 2011
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SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this Report to be signed on its behalf by the undersigned, hereunto duly authorized.
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WSFS FINANCIAL CORPORATION
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Date: August 18, 2011
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By:
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/s/ Stephen A. Fowle
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Stephen A. Fowle
Executive Vice President and Chief Financial Officer
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