UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

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                                    FORM 6-K

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                            REPORT OF FOREIGN ISSUER

                       Pursuant to Rule 13a-16 or 15d-16
                     of the Securities Exchange Act of 1934


                                NOVEMBER 6, 2007


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                                NOVO NORDISK A/S
             (Exact name of Registrant as specified in its charter)


                                    NOVO ALLE
                               DK-2880, BAGSVAERD
                                     DENMARK
                    (Address of principal executive offices)

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Indicate by check mark whether the registrant files or will file annual reports
under cover of Form 20-F or Form 40-F

                       Form 20-F [X]     Form 40-F [ ]


Indicate by check mark whether the registrant by furnishing the information
contained in this Form is also thereby furnishing the information to the
Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934.

                             Yes [ ]     No [X]


If "Yes" is marked, indicate below the file number assigned to the registrant in
connection with Rule 12g-32(b):82-_____________________



DIRECTOR/PDMR SHAREHOLDING

TRADING IN NOVO NORDISK SHARES BY BOARD MEMBERS, EXECUTIVES AND ASSOCIATED
PERSONS AS REPORTED TO NOVO NORDISK ON 2 NOVEMBER 2007


In accordance with Section 28a of the Danish Securities Trading Act, Novo
Nordisk is required on a daily basis to publish trading in Novo Nordisk shares
by the company's board members, executives and their associated persons as
reported by those persons to Novo Nordisk.

Please find below a statement of such trading in shares issued by Novo Nordisk.


Name                              Jesper Brandgaard

Reason for reporting              Chief Financial Officer

Financial instrument and ID code  Novo Nordisk B shares
                                  DK 001028081

Type of transaction               Exercise of options
                                  (purchase of shares)

Date of transaction               2 November 2007

Place of transaction              OMX
                                  The Nordic Exchange

Volume of transaction             5,500 shares

Total value of transaction        DKK 1,089,000



Name                              Jesper Brandgaard

Reason for reporting              Chief Financial Officer

Financial instrument and ID code  Novo Nordisk B shares
                                  DK 001028081

Type of transaction               Sale of shares

Date of transaction               2 November 2007

Place of transaction              OMX
                                  The Nordic Exchange

Volume of transaction             5,500 shares

Total value of transaction        DKK 3,487,000


Name                              Mads Krogsgaard Thomsen

Reason for reporting              Chief Science Officer

Financial instrument and ID code  Novo Nordisk B shares
                                  DK 001028081

Type of transaction               Exercise of options
                                  (purchase of shares)

Date of transaction               1 November 2007

Place of transaction              OMX
                                  The Nordic Exchange

Volume of transaction             5,500 shares

Total value of transaction        DKK 1,089,000



Name                              Mads Krogsgaard Thomsen

Reason for reporting              Chief Science Officer

Financial instrument and ID code  Novo Nordisk B shares
                                  DK 001028081

Type of transaction               Sale of shares

Date of transaction               1 November 2007

Place of transaction              OMX
                                  The Nordic Exchange

Volume of transaction             5,500 shares

Total value of transaction        DKK 3,481,500


DEFINITIONS AND BACKGROUND INFORMATION:

PUBLICATION

Publication shall take place the day after Novo Nordisk receives sufficient
information on the trading. Publication is only required when the total amount
of transactions of a specific board member/executive and his/her associated
persons in any one calendar year has reached 5,000 euros.


WHO ARE BOARD MEMBERS, EXECUTIVES AND ASSOCIATED PERSONS?

Board members and executives are members of the Board of Directors and Executive
Management, respectively, of Novo Nordisk A/S. Associated persons are defined as
the following persons associated to a board member/executive: 1) spouse or
cohabitant, 2) children under the age of 18 years, 3) relatives defined as
brothers, sisters, parents, grandparents etc, children, grandchildren etc who
have shared the same household with a board member/executive for at least one
year, and 4) any legal person, including a company, a foundation or a
partnership, which is controlled directly or indirectly by a board
member/executive and/or a person mentioned in 1)-3), or to which a board
member/executive and/or a person mentioned in 1)-3) has managerial
responsibilities or economic interests substantially equivalent to the legal
person.


WHAT IS TRADING/TRANSACTION?

Trading is any kind of transaction, including shares purchased or otherwise
acquired, shares sold or otherwise disposed, gifts, mortgages and grants and
exercise of options, but not heritage.


WHAT IS FINANCIAL INSTRUMENT AND ID CODE?

Financial instrument includes shares listed on the OMX The Nordic Exchange and
London Stock Exchange as well as ADRs listed on New York Stock Exchange, except
for ADRs held in 401(k) retirement plan by US-based employees. The ID code is
the code (ISIN DK001028081) of the Novo Nordisk share on the OMX The Nordic
Exchange, the code (NVOB) on London Stock Exchange or the code (NVO) on New York
Stock Exchange.


WHAT IS DATE AND PLACE OF TRANSACTION?

Date of transaction is the actual transaction date. The place of transaction is
the actual place of transaction, ie OMX The Nordic Exchange, London Stock
Exchange or New York Stock Exchange.


WHAT IS VOLUME AND VALUE OF TRANSACTION?

The volume of transaction is the number of shares (of DKK 2 nominal value) or
other financial instruments traded. The transaction value is the number of
shares traded multiplied by the transaction price. The exchange rate of the
Danish Central Bank (Nationalbanken) on the date of transaction is used for
calculating the transaction value in DKK in case of shares traded on London
Stock Exchange and ADRs listed on New York Stock Exchange.

Novo Nordisk is a healthcare company and a world leader in diabetes care. The
company has the broadest diabetes product portfolio in the industry, including
the most advanced products within the area of insulin delivery systems. In
addition, Novo Nordisk has a leading position within areas such as haemostasis
management, growth hormone therapy and hormone replacement therapy. Novo Nordisk
manufactures and markets pharmaceutical products and services that make a
significant difference to patients, the medical profession and society. With
headquarters in Denmark, Novo Nordisk employs approximately 25,800 employees in
79 countries, and markets its products in 179 countries. Novo Nordisk's B shares
are listed on the stock exchanges in Copenhagen and London. Its ADRs are listed
on the New York Stock Exchange under the symbol 'NVO'. For more information,
visit novonordisk.com.

For further information please contact:

Media: Investors:

Outside North America:            Outside North America:
Elin K Hansen                     Mads Veggerby Lausten
Tel: (+45) 4442 3450              Tel: (+45) 4443 7919
ekh@novonordisk.com               mlau@novonordisk.com

                                  Hans Rommer
                                  Tel: (+45) 4442 4765
                                  hrmm@novonordisk.com

In North America:                 In North America:
Sean Clements                     Christian Qvist Frandsen
Tel: (+1) 609 514 8316            Tel: (+1) 609 919 7937
secl@novonordisk.com              cqfr@novonordisk.com

STOCK EXCHANGE ANNOUNCEMENT NO 31/2007




                                   SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the
Registrant  has duly  caused  this  report  to be  signed  on its  behalf of the
undersigned, thereunto duly authorized.

Date: November 6, 2007                        NOVO NORDISK A/S
                             ---------------------------------------------------
                                            Lars Rebien Sorensen,
                                     President and Chief Executive Officer