SECURITIES AND EXCHANGE COMMISSION
Washington, D.C.20549

FORM 6-K   

Report of Foreign Private Issuer
Pursuant to Rule 13a-16 or 15d-16
of the Securities Exchange Act of 1934

                                      

12 August, 2009


LLOYDS BANKING GROUP plc
(Translation of registrant's name into English)

5th Floor
25 Gresham Street
London
EC2V 7HN
United Kingdom

                   
(Address of principal executive offices)

 

Indicate by check mark whether the registrant files or will file annual reports
under cover Form 20-F or Form 40-F.

Form 20-F..X..Form 40-F.....


Indicate by check mark whether the registrant by furnishing the information
contained in this Form is also thereby furnishing the information to the
Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934.

Yes .....No ..X..

If "Yes" is marked, indicate below the file number assigned to the registrant in connection with Rule
12g3-2(b): 82- ________

 

Index to Exhibits

Item

No. 1          Regulatory News Service Announcement, dated 12 August 2009

                   re: Asset Management Plans Announced

 








77
/
09
                                                                                                                                              12
 
August
 2009


LLOYDS BANKING GROUP 
ANNOUNCES ASSET MANAGEMENT 
PLANS
Lloyds Banking Group 
announced today that it 
has concluded a strategic review of its asset management businesses
 which will lead to some structural changes in the business
,
 including the sale of Insight Investment 
Management Limited (Insight)
.

The Group has
 a strong investment management 
business and
 is the largest bancassurance provider 
in the 
UK
. It sees 
significant opportunities to 
build 
on 
its success 
given its investment expertise, strong brands and range of highly 
effective distribution channels
.

The main conclusions of the strategic review are:
SWIP 
- a 
centre of excellence
 
for asset management
Bringing together the Group's asset management business under SWIP 
will 
provide significant scale benefits and reinforce 
SWIP's
 position as a dynamic research-driven asset manager, providing a broad range of high quality products to both 
the 
Group
's insurance and wealth clients 
and
,
 equally importantly
its
 
external clients.
  
Under the 
leadership
 of 
Dean Buckley
the Group
 expect
s
 to increase 
its 
investment management 
capability 
in 
Edinburgh
 over time to reflect the enlarged scale of 
SWIP's 
business.

Consultation
The Group is consulting 
with 
the unions about the sale and the transfer
.  
Until these consultations are complete, the precise colleague impact will not be known. However, it is 
anticipated that as part of this 
asset
 management consolidation there 
will be some role reductions.

 
 
Jo Dawson, Wealth and
 International D
irector, Lloyds Banking Group said:
"
As Lloyds Banking Group continues to develop and grow, both in the 
UK
 and internationally
, it was essential that 
we undertook a thorough and robust 
review of our asset management businesses
 and future plans
. Both SWIP and Insight are strong and well established asset managers but we believe Insight is better able to focus on developing its specialist 
external franchise outside the Group.

SWIP has been 
managing funds successfully for Lloyds
TSB cust
omers since 2000 as well as for a growing range of 
alliances, joint ventures and clients 
both in the 
UK
 and abroad.  
By positioning 
SWIP as 
a centre of excellence for the Group's 
asset management 
activity we will 
create strong and sustainable value for our clients 
and shareholders
."



For further information:

Investor Relations
Michael Oliver
                                                                                          +44 (0) 20 7356 2167
Director of Investor Relations
Email: michael.oliver@ltsb-finance.co.uk

Douglas Radcliffe
                                                                                    +44 (0) 20 7356 1571
Senior Manager, Investor Relations
Email: douglas.radcliffe@ltsb-finance.co.uk

Media Relations
Shane O'Riordain
                                                                                     +44 (0) 20 7356 1849
Group Communications Director
Email: shane.o'riordain@lloydsbanking.com

Mark Elliott
                                                                                                  +44 (0) 20 7356 1517
Head of Media Relations
Email: markelliott@hbosplc.com



FORWARD LOOKING STATEMENTS
This announcement contains forward looking statements with respect to the business, strategy and plans of the Lloyds Banking Group, its current goals and expectations relating to its future financial condition and performance. 
 
By their nature, forward looking statements involve risk and uncertainty because they relate to events and depend on circumstances that will occur in the future. 
 
The Group's actual future results may differ materially from the results expressed or implied in these forward looking statements as a result of a variety of factors, including UK domestic and global economic and business conditions, the ability to derive cost savings and other benefits as well as to mitigate exposures from the acquisition and integration of HBOS, risks concerning borrower quality, market related trends and developments, changing demographic trends, changes in customer preferences, changes to regulation, the policies and actions of governmental and regulatory authorities in the UK or
 
jurisdictions outside the UK, including other European countries and the US, exposure to regulatory scrutiny, legal proceedings or complaints, competition and other factors. 
 
Please refer to the latest Annual Report on Form 20-F filed with the US Securities and Exchange Commission for a discussion of such factors. 
 
The forward looking statements contained in this announcement are made as at the date of this announcement, and the Group undertakes no obligation to update any of its forward looking statements.



 

Signatures

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

                                                                                          LLOYDS BANKING GROUP plc
                                                                                                (Registrant)

 

                                                                                                                               By:          M D Oliver

                                                                                                                               Name:     M D Oliver

                                                                                                                               Title:        Director of Investor Relations

 

Date:  12 August 2009