UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549


                                    FORM 8-K

                                 CURRENT REPORT

                     Pursuant to Section 13 or 15(d) of the
                         Securities Exchange Act of 1934




                                 April 23, 2004

   ---------------------------------------------------------------------------
                Date of Report (Date of earliest event reported)



                              FORTUNE BRANDS, INC.
   ---------------------------------------------------------------------------
             (Exact name of registrant as specified in its charter)



            Delaware                    1-9076                 13-3295276
   ---------------------------------------------------------------------------
   (State or other jurisdiction       (Commission            (IRS Employer
         of incorporation)            File Number)         Identification No.)



                 300 Tower Parkway, Lincolnshire, Illinois 60069
   ---------------------------------------------------------------------------
               (Address of principal executive offices) (Zip Code)



Registrant's telephone number, including area code      (847) 484-4400
                                                     ----------------------



                    INFORMATION TO BE INCLUDED IN THE REPORT



Item 7.  Financial Statements and Exhibits.
------   ----------------------------------

(c)      Exhibits.
         ---------

         99.   Press release of Registrant dated April 23, 2004.



Item 9.  Regulation FD Disclosure (Information Furnished in this Item 9 is
         Furnished Pursuant to Item 12).
------   -------------------------

         Registrant is furnishing its press release dated April 23, 2004, which
reports Registrant's first quarter 2004 results, pursuant to Item 12, "Results
of Operation and Financial Conditions" of Form 8-K. The press release is
included herewith as Exhibit 99 and is incorporated herein by reference.

                                    SIGNATURE
                                    ---------

         Pursuant to the requirements of the Securities Exchange Act of 1934, as
amended, the Registrant has duly caused this Current Report to be signed on its
behalf by the undersigned thereunto duly authorized.


                                            FORTUNE BRANDS, INC.
                                            ---------------------
                                                (Registrant)



                                            By   /s/ C. P. Omtvedt
                                                --------------------------------
                                                C. P. Omtvedt
                                                Senior Vice President and
                                                  Chief Financial Officer




Date:  April 23, 2004



                                  EXHIBIT INDEX



                                                            Sequentially
Exhibit                                                     Numbered Page
-------                                                     -------------


99.      Press release of Registrant dated
         April 23, 2004.