================================================================================ SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 _________________ FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): April 12, 2004 _________________ ADVANCED MARKETING SERVICES, INC. (Exact name of registrant as specified in its charter) Delaware 0-16002 95-3768341 (State or other jurisdiction (Commission File Number) (I.R.S. Employer of incorporation) Identification No.) 5880 Oberlin Drive 92121 San Diego, California (Zip Code) (Address of principal executive offices) ____________________ Registrant's telephone number, including area code: (858) 457-2500 N/A (Former name or former address, if changed since last report) _________________ Item 5. OTHER EVENTS AND REGULATION FD DISCLOSURE A copy of the press release issued by Advanced Marketing Services, Inc., a Delaware corporation, on April 12, 2004, is filed as Exhibit 99.1 to this report and is incorporated herein by reference. Item 7. FINANCIAL STATEMENTS AND EXHIBITS (c) EXHIBITS. Exhibit No. Description ----------------------------- 99.1 Press Release of Advanced Marketing Services, Inc. issued April 12, 2004. SIGNATURES Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized. ADVANCED MARKETING SERVICES, INC. Date: April 12, 2004 By: /s/ Charles Tillinghast ------------------------------------- Charles Tillinghast President and Chief Executive Officer