UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                  SCHEDULE 14A
                                 (Rule 14a-101)

                     INFORMATION REQUIRED IN PROXY STATEMENT

                            SCHEDULE 14A INFORMATION
           Proxy Statement Pursuant to Section 14(a) of the Securities
                              Exchange Act of 1934

Filed by the Registrant |X|
Filed by a Party other than the Registrant |_|

Check the appropriate box:
|_|   Preliminary Proxy Statement
|_|   Confidential, For Use of the Commission Only (as permitted by Rule
      14a-6(e)(2))
|X|   Definitive Proxy Statement
|_|   Definitive Additional Materials
|_|   Soliciting Materials Pursuant to ss. 240.14a-12

--------------------------------------------------------------------------------
                              E COM VENTURES, INC.
--------------------------------------------------------------------------------
                (Name of Registrant as Specified in Its Charter)

--------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if Other Than the Registrant)

Payment of Filing Fee (Check the appropriate box):
|X|   No fee required.
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(1)   Title of each class of securities to which transaction applies:
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(1)   Amount Previously Paid:
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(3)   Filing Party:
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                              E Com Ventures, Inc.
                            251 International Parkway

                             Sunrise, Florida 33325
                            -------------------------

                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS

                         To Be Held On December 14, 2005

To our Shareholders:

      The Annual Meeting of Shareholders of E Com Ventures, Inc. will be held at
2:00 p.m. on, December 14, 2005, at the E Com Ventures,  Inc.  Corporate Office,
251  International  Parkway,   Sunrise,   Florida  33325,  for  the  purpose  of
considering and acting upon the following:

      1.    Election of five  members to our Board of  Directors  to hold office
            until  our 2006  Annual  Meeting  of  Shareholders  or  until  their
            successors are duly elected and qualified;

      2.    Ratification  of the  appointment  of  Deloitte  & Touche LLP as our
            independent public accountants; and

      3.    Any other matters that properly come before the Annual Meeting.

      The Board of Directors is not aware of any other  business  scheduled  for
the Annual  Meeting.  Any action may be taken on the foregoing  proposals at the
Annual Meeting on the date specified above, or on any date or dates to which the
Annual Meeting may be adjourned.

      Shareholders  of record at the close of  business  on November 7, 2005 are
entitled  to  notice  of,  and  to  vote  at,  the  Annual  Meeting  or  at  any
postponements or adjournments of the Annual Meeting.

                                             By Order of the Board of Directors,

                                             /s/ A. Mark Young
                                             -----------------------------------
                                             A. Mark Young
                                             Chief Financial Officer
Sunrise, Florida
November 22, 2005

--------------------------------------------------------------------------------
                             YOUR VOTE IS IMPORTANT

IT IS IMPORTANT THAT PROXIES BE RETURNED PROMPTLY. THEREFORE, WHETHER OR NOT YOU
EXPECT TO ATTEND  THE  MEETING  IN  PERSON,  PLEASE  SIGN,  DATE AND  RETURN THE
ENCLOSED PROXY AS SOON AS POSSIBLE IN THE ENCLOSED  POSTAGE  PRE-PAID  ENVELOPE.
--------------------------------------------------------------------------------



                                TABLE OF CONTENTS


                                                                                                                 Page

                                                                                                              
About the Meeting.................................................................................................1
         What is the purpose of the Annual Meeting?...............................................................1
         Who is entitled to vote at the Annual Meeting?...........................................................1
         Who can attend the meeting?..............................................................................1
         What constitutes a quorum?...............................................................................1
         How do I vote?...........................................................................................2
         Can I vote by telephone or electronically?
         Can I change my vote after I return my proxy card?.......................................................2
         What are the Board's recommendations?....................................................................2
         What vote is required to approve each proposal?..........................................................2
         Who pays for the preparation of the proxy?...............................................................3
Proposal 1 - Election of Directors................................................................................4
Security Ownership of Certain Beneficial Owners and Management....................................................7
Board of Directors Committees.....................................................................................9
Compensation of Executive Officers and Directors.................................................................11
Report on Executive Compensation.................................................................................16
Report of the Audit Committee....................................................................................17
Certain Relationships and Related Transactions...................................................................19
Performance Graph................................................................................................20
Section 16(a) Beneficial Ownership Reporting Compliance..........................................................21
Proposal 2 - Ratification of the Appointment of Independent Auditors.............................................21
Other Business...................................................................................................23
Contacting the Board of Directors................................................................................23
Shareholder Proposals for the 2006 Annual Meeting................................................................23


                                       i


                              E COM VENTURES, INC.
                         ANNUAL MEETING OF SHAREHOLDERS
                       -----------------------------------

                                 PROXY STATEMENT
                       -----------------------------------

      This Proxy Statement contains information related to our Annual Meeting of
Shareholders  to be held on,  Wednesday,  December 14,  2005,  beginning at 2:00
p.m., at the E Com Ventures,  Inc. Corporate Office, 251 International  Parkway,
Sunrise,  Florida 33325, and at any adjournments or postponements  thereof.  The
approximate  date that this Proxy Statement,  the accompanying  Notice of Annual
Meeting and the enclosed Form of Proxy are first being sent to  shareholders  is
November 22, 2005. You should review this  information  in conjunction  with our
2004 Annual Report to Shareholders, which accompanies this Proxy Statement.

                            ABOUT THE ANNUAL MEETING

What is the purpose of the Annual Meeting?

      At the Annual Meeting, shareholders will vote on the election of directors
and ratification of the appointment of our independent  public  accountants.  In
addition,  we will report on our  performance  and respond to questions from our
shareholders.

Who is entitled to vote at the Annual Meeting?

      Only  shareholders  of record at the close of business on the record date,
November 7, 2005,  are entitled to receive  notice of the Annual  Meeting and to
vote  shares of our  common  stock  that they held on the  record  date,  or any
postponements or adjournments of the Annual Meeting.  Each outstanding  share of
common  stock  entitles  its holder to cast one vote on each  matter to be voted
upon.

Who can attend the Annual Meeting?

      All  shareholders as of the record date, or their duly appointed  proxies,
may attend. If your shares are held in the name of your broker or bank, you will
need to  bring  evidence  of your  stock  ownership,  such as your  most  recent
brokerage statement, and valid picture identification.

What constitutes a quorum?

      The presence at the Annual Meeting,  in person or by proxy, of the holders
of a majority  of all of the shares of common  stock  outstanding  on the record
date will constitute a quorum,  permitting us to conduct  business at the Annual
Meeting.  As of the record date,  approximately  2,953,000  shares of our common
stock were  outstanding.  Proxies  received but marked as abstentions and broker
non-votes will be included in the calculation of the number of shares considered
to be present at the Annual  Meeting for  purposes of a quorum,  but will not be
counted as votes cast "for" or "against" any given matter.

      If less  than a  majority  of  outstanding  shares  entitled  to vote  are
represented  at the  Annual  Meeting,  a majority  of the shares  present at the
Annual  Meeting may adjourn the Annual  Meeting to another date,  time or place,
and  notice  need not be given of the new  date,  time or place if the new date,
time or place is announced at the Annual Meeting before an adjournment is taken.

                                       1


How do I vote?

      If you complete and properly sign the  accompanying  proxy card and return
it to us, it will be voted as you direct.  If you are a  registered  shareholder
and you attend the Annual Meeting,  you may deliver your completed proxy card in
person.  "Street name"  shareholders who wish to vote at the Annual Meeting will
need to obtain a proxy from the institution that holds their shares.

Can I vote by telephone or electronically?

      If your shares are held in "street  name," please check your proxy card or
contact your broker or nominee to determine  whether you will be able to vote by
telephone or electronically.

Can I change my vote after I return my proxy card?

      Yes. Even after you have submitted your proxy, you may change your vote at
any time before the proxy is  exercised  by filing with our  Secretary  either a
notice of revocation or a duly executed proxy bearing a later date. You may also
change  your vote by  attending  the Annual  Meeting in person and  voting.  The
powers of the proxy  holders will be suspended if you attend the Annual  Meeting
in person and vote, although attendance at the Annual Meeting will not by itself
revoke a previously granted proxy.

What are the Board's recommendations?

      Unless you give other  instructions  on your proxy card, the persons named
as  proxy  holders  on  the  proxy  card  will  vote  in  accordance   with  the
recommendations  of our Board of Directors.  The  recommendation of the Board of
Directors  is set forth  with the  description  of each  proposal  in this Proxy
Statement. In summary, the Board of Directors recommends a vote:

      o     for the election of the nominated slate of directors; and

      o     for the ratification of the appointment of Deloitte & Touche LLP, as
            our independent public accountants.

      The  Board of  Directors  does not know of any other  matters  that may be
brought before the Annual Meeting, nor does it foresee or have reason to believe
that the proxy holders will have to vote for  substitute  or alternate  Board of
Directors  nominees.  In the event that any other matter  should  properly  come
before the Annual Meeting or any Board of Directors nominee is not available for
election,  the proxy holders will vote as  recommended by the Board of Directors
or, if no recommendation is given, in accordance with their best judgment.

What vote is required to approve each proposal?

      Election of Directors. The affirmative vote (either in person or by proxy)
of a  plurality  of the votes cast at the Annual  Meeting  is  required  for the
election of directors. This means that candidates who receive the highest number
of votes are elected.  Abstentions  and broker  non-votes are not votes cast and
are not counted in determining whether a nominee is elected. A properly executed
proxy marked to "Withhold Authority" with respect to the election of one or more
directors will not be voted with respect to the director or directors indicated,
although  it will be counted  for  purposes of  determining  whether  there is a
quorum.  Shareholders  do not  have  the  right  to  cumulate  their  votes  for
directors.

                                       2


      Other Proposals.  The affirmative vote (either in person or by proxy) of a
majority of the votes cast at the Annual Meeting is required for approval of the
ratification of the appointment of Deloitte & Touche LLP. Abstentions and broker
non-votes are treated as shares present or  represented  and entitled to vote on
such matters, and thus have the same effect as negative votes. A properly marked
"ABSTAIN" with respect to any such matter will not be voted, although it will be
counted for purposes of determining whether there is a quorum.

      If you hold  your  shares  in  "street  name"  through  a broker  or other
nominee,  your  broker  or  nominee  may not be  permitted  to  exercise  voting
discretion with respect to some of the matters to be acted upon. Thus, if you do
not give your broker or nominee  specific  instructions,  your shares may not be
voted on those  matters  and will not be  counted in  determining  the number of
shares  necessary for approval.  Shares  represented by such "broker  non-votes"
will, however, be counted in determining whether there is a quorum.

Who pays for the preparation of the proxy?

      We will  pay the cost of  preparing,  assembling  and  mailing  the  Proxy
Statement,  Notice of Annual Meeting and enclosed proxy card. In addition to the
use of mail, our employees may solicit proxies personally and by telephone.  Our
employees will receive no compensation  for soliciting  proxies other than their
regular salaries.  We may request banks, brokers and other custodians,  nominees
and fiduciaries to forward copies of the proxy material to the beneficial owners
of our common stock and to request  authority for the execution of proxies,  and
we may reimburse  such persons for their  expenses  incurred in connection  with
these activities.

      Our principal executive offices are located at 251 International  Parkway,
Sunrise,  Florida 33325, and our telephone  number is (954) 335-9100.  A list of
shareholders  entitled to vote at the Annual  Meeting  will be  available at our
offices  for a period of ten days prior to the Annual  Meeting and at the Annual
Meeting itself for examination by any shareholder.

                                       3


                       PROPOSAL 1 - ELECTION OF DIRECTORS

Directors Standing for Election

      At the Annual Meeting, the shareholders will elect five directors, each of
whom will serve for a term expiring at the 2006 Annual Meeting of  Shareholders,
or until his or her successor has been duly elected and qualified.

      The Board of  Directors  has no reason to believe  that any  nominee  will
refuse or be unable to serve if elected.  However,  if any of them should become
unavailable  to serve as  director,  the  Board of  Directors  may  designate  a
substitute  nominee or the number of directors may be reduced in accordance with
our bylaws.  If the Board of  Directors  designates a  substitute  nominee,  the
persons named as proxies will vote for the substitute  nominee designated by the
Board of Directors.

      The directors standing for election are:
      o     Stephen Nussdorf
      o     Michael W. Katz
      o     Carole Ann Taylor
      o     Joseph Bouhadana
      o     Paul Garfinkle

      All of our director nominees are currently serving as our directors.

Executive Officers and Directors

      The following are our executive officers and directors:



                  Name                     Age                              Position
---------------------------------------  ------  -----------------------------------------------------------
                                            
  Stephen Nussdorf                         54     Chairman of the Board of Directors
  Michael W. Katz                          57     President, Chief Executive Officer, and Director
  A. Mark Young                            44     Chief Financial Officer
  Donovan Chin                             39     Chief Financial Officer of Perfumania, Inc. and  Secretary
  Leon Geller                              50     Vice President of Purchasing, Perfumania, Inc.
  Alan Grobman                             35     Vice President of Logistics and Distribution, Perfumania,
                                                  Inc.
  Joel Lancaster                           46     Vice President of Stores, Perfumania, Inc.
  Carole Ann Taylor(1)(2)(3)               59     Director
  Joseph Bouhadana(1)(2)(3)                35     Director
  Paul Garfinkle(1)                        64     Director


                                       4


(1)   Member of Audit  Committee.  Mr. Garfinkle serves as Chairman of the Audit
      Committee.
(2)   Member of Compensation Committee.
(3)   Member of Stock Option Committee.

      o     Stephen  Nussdorf  -- was  appointed  our  Chairman  of the Board in
            February 2004. Mr. Nussdorf is one of the principal shareholders in,
            and an executive officer of Quality King Distributors, Inc. (Quality
            King").  Quality King is a privately held promotional  wholesaler of
            pharmaceuticals,  health and beauty care  products,  and  fragrances
            with annual sales  approximating  $2.5 billion.  Mr. Nussdorf joined
            Quality  King  in 1972  and  has  served  Quality  King  in  various
            capacities in all divisions of its business.

      o     Michael W. Katz -- joined us in February  2004 as our  President and
            Chief Executive Officer. He was also appointed a director.  Mr. Katz
            has served in various  capacities at Quality King and its affiliated
            companies;  primarily  responsible  for  overseeing  administration,
            finance, mergers and acquisitions.  Mr. Katz has participated in the
            design and implementation of the business strategy that has fostered
            the growth of Quality King and its affiliated  companies.  From 1994
            until 1996 he was Senior Vice President of Quality King.  Since 1996
            he has served as Executive Vice President of Quality King and in the
            Office of the Chief  Executive  and as a director  of Model  Reorg.,
            Inc., an affiliate of Quality King, which sells designer  fragrances
            at wholesale and retail.  Mr. Katz became  Executive Vice President,
            Chief  Financial  Officer and  Treasurer of QK  Healthcare,  Inc., a
            wholly  owned  subsidiary  of Quality  King in 2000.  Mr.  Katz is a
            Certified Public Accountant.

      o     A. Mark  Young -- joined us in  February  2000 and  became our Chief
            Financial  Officer  in May 2000.  He served as one of our  directors
            from April 2001 until his  resignation  as a director  in  September
            2002. Prior to February 2000, Mr. Young was employed in the Business
            Assurance    practice    of   the    Middle    Market    Group    of
            PricewaterhouseCoopers   LLP.  Mr.  Young  is  a  Certified   Public
            Accountant.

      o     Donovan Chin -- serves as the Chief Financial Officer of Perfumania,
            Inc., our wholly owned subsidiary  ("Perfumania").  He was appointed
            Corporate  Secretary  in  February  1999,  director  in  March  1999
            (through  February 2004), and Chief Financial  Officer of Perfumania
            in May 2000. He has also served as our Chief Financial  Officer from
            February 1999 to May 2000.  From May 1995 to February 1999, Mr. Chin
            was our Corporate  Controller,  and from May 1993 to May 1995 he was
            Assistant Corporate Controller. Previously, Mr. Chin was employed by
            Pricewaterhouse  LLP in its  Miami  audit  practice.  Mr.  Chin is a
            Certified Public Accountant.

      o     Leon Geller -- Leon Geller joined us in March 2001 as Vice President
            of Purchasing of Perfumania. Prior to joining us, Mr. Geller was the
            Executive Director of a textile distributor in Peru.

      o     Alan Grobman -- has served as the Vice  President  of Logistics  and
            Distribution  for Perfumania  since February 2003. He also served as
            our Director of  Fulfillment  from November  2000 to February  2003.
            From March 1999 to October 2000,  Mr. Grobman was Plant Manager of a
            Peruvian manufacturer of food and specialty packaging.

                                       5


      o     Joel  Lancaster  -- has served as the Vice  President  of Stores for
            Perfumania since July 2000. He also served as our Director of Stores
            from August  1997 to July 2000,  and as a District  Supervisor  from
            October 1995 to August 1997. Previously,  Mr. Lancaster was employed
            by Lillie  Rubin,  Inc. as its National  Director of Stores for four
            years.

      o     Carole Ann Taylor -- has been a director since June 1993. She is the
            owner of Little  Havana to Go,  Little  Havana's  official  souvenir
            store in historic  Little Havana,  Miami,  Florida,  specializing in
            art, music, Cuban memorabilia,  cigars and clothing. She is also the
            owner of Miami To Go, a retail and wholesale Miami souvenir  company
            and a partner in Miami  Airport Duty Free Joint  Venture,  owners of
            the 12 duty free stores at Miami International  Airport.  Ms. Taylor
            is also a board  member  for the  Performing  Arts  Center  Trust of
            Miami, the City of Miami  International Trade Board, the World Trade
            Center, the Academy of Travel and Tourism,  the Omni Advisory Board,
            the Greater Miami Host Committee,  the Visitor  Industry Council and
            the  Miami  Dade  Community  College  School of  Aviation  & Visitor
            Services  Advisory  Committee.  She is a  member  of  the  Executive
            Committee of the Greater  Miami  Convention & Visitors  Bureau.  Ms.
            Taylor  is a member of our  Audit,  Compensation  and  Stock  Option
            Committees.

      o     Joseph  Bouhadana -- was appointed a director in September 2002. Mr.
            Bouhadana  has  served  as  Corporate  Director  of  Technology  for
            INTCOMEX,  a  large  distributor  of  branded  computer  components,
            generic  accessories  and  networking  peripherals  into  the  Latin
            America  and  Caribbean   regions  with  thirteen   offices  in  ten
            countries,  since  January  2005.  He  served as Vice  President  of
            Information  Technology of  Tutopia.com,  a privately owned Internet
            service provider with a presence in nine countries in Latin America,
            from September 2000 to January 2005.  Previously,  Mr. Bouhadana was
            the Director of Information Technology of Parker Reorder, a publicly
            traded  company  specializing  in  hospitality  business to business
            procurement,  distribution and logistics systems. Mr. Bouhadana is a
            member of our Audit, Compensation and Stock Option Committees.

      o     Paul Garfinkle -- joined us in February 2004. Mr. Garfinkle  retired
            from the public  accounting  firm of BDO Seidman,  LLP, in June 2000
            after a  thirty-six  year  career.  While at BDO  Seidman,  LLP, Mr.
            Garfinkle was an audit partner and client service  director for many
            of the firm's  most  significant  clients.  He also  served for many
            years as a member of the firm's Board of Directors  and,  during his
            last six years at the firm, as National Director of Real Estate. Mr.
            Garfinkle is the Chairman of the Audit Committee.

      Our officers  serve at the  discretion of the Board.  Our  directors  hold
office until the next annual meeting of shareholders  and until their successors
have been duly elected and qualified.

THE BOARD OF  DIRECTORS  RECOMMENDS  A VOTE "FOR" THE  ELECTION OF ALL  NOMINEES
NAMED ABOVE TO THE BOARD OF DIRECTORS.

                                       6


         SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

      The following table shows the amount of common stock beneficially owned as
of November 7, 2005 by: (a) each of our directors and nominees for director, (b)
each of our executive  officers named in the Executive  Compensation  Table,  as
described below, (c) all of our directors and executive  officers as a group and
(d) each person known by us to beneficially  own more than 5% of our outstanding
common stock. Unless otherwise provided, the address of each holder is c/o E Com
Ventures, Inc., 251 International Parkway, Sunrise, Florida, 33325.



                                                 Common Stock Beneficially Owned
       --------------------------------------------------------------------------------------------------------------
       Name and Address             Total Number of Shares                               Percent of Shares
       of Beneficial Owner          Beneficially Owned                                      Outstanding
       --------------------------------------------------------------------------------------------------------------
                                                                                    
       Glenn and Stephen Nussdorf               1,557,589 (1)(2)(8)(9)                        45.8%
       Ilia Lekach                                300,000 (1)(3)(4)                           10.2%
       Michael W. Katz                            100,000 (1)(5)(8)                            3.3%
       A.Mark Young                                51,925 (1)(5)                               1.7%
       Donovan Chin                                27,250 (1)(5)                                 *
       Joel Lancaster                              24,004 (1)(5)                                 *
       Alan Grobman                                 9,400 (1)(5)                                 *
       Leon Geller                                  8,110 (1)(5)                                 *
       Carole A. Taylor                            4,000 (1)(5)                                 *
       Joseph Bouhadana                             2,000 (1)(5)                                 *
       Paul Garfinkle                                   0 (1)(8)                                 *
       Parlux Fragrances, Inc                     378,102 (6)                                 10.4%
       All directors and executive
       officers as a group
       (11 persons)                             1,784,278 (7)                                 49.3%

       -----------------
       *Less than 1%.

(1)   For purposes of this table,  beneficial  ownership is computed pursuant to
      Rule 13d-3 under the Exchange Act; the inclusion of shares as beneficially
      owned  should  not be  construed  as an  admission  that such  shares  are
      beneficially  owned for purposes of the Exchange  Act.  Under the rules of
      the  Securities  and  Exchange  Commission,  a person  is  deemed  to be a
      "beneficial  owner" of a security  if he or she has or shares the power to
      vote or direct the voting of such  security  or the power to dispose of or
      direct the disposition of such security. Accordingly, more than one person
      may be deemed to be a beneficial owner of the same security.

(2)   The principal business address of Messrs.  Glenn and Stephen Nussdorf (the
      "Nussdorfs") is 2060 Ninth Avenue, Ronkonkoma, New York 11779.

(3)   The  address  of Ilia  Lekach is 137 Golden  Beach  Drive,  Golden  Beach,
      Florida 33160.

                                       7


(4)   Ilia Lekach jointly owns with his spouse the shares set forth opposite his
      respective name.

(5)   With respect to the specified beneficial owner,  includes shares of common
      stock issuable upon the exercise of stock options currently exercisable or
      exercisable  within 60 days of November 7, 2005 in the following  amounts:
      Michael W. Katz (100,000); A. Mark Young (50,000);  Donovan Chin (27,250);
      Joel Lancaster (24,004) Alan Grobman (9,400); Leon Geller (8,110);  Carole
      A. Taylor (4,000); and Joseph Bouhadana (2,000).

(6)   The address of Parlux  Fragrances,  Inc.  is 3725 S.W.  30th  Avenue,  Ft.
      Lauderdale,  Florida  33154.  Ilia Lekach,  our former  Chairman and Chief
      Executive Officer, is the Chairman of the Board of Parlux Fragrances, Inc.

(7)   Includes  shares of  common  stock  issuable  upon the  exercise  of stock
      options currently exercisable or exercisable within 60 days of November 7,
      2005, as set forth in Note 5 above.

(8)   Does not include  shares  issuable upon the exercise of stock options that
      are provided for under the Company's 2000 Directors Stock Option Plan as a
      result  of their  appointment  to the  Board  but not  granted  to each of
      Michael  Katz,  Paul  Garfinkle  and  Stephen  Nussdorf.   Each  of  these
      directors,  who are not  employees of the Company,  may in the future,  be
      granted options to acquire shares.

(9)   With respect to the beneficial  ownership of the Nussdorfs,  this includes
      444,445  shares of common  stock  issuable on  conversion  of a $5,000,000
      Subordinated  Convertible  Note issued by the Company.  In March 2004, the
      Nussdorfs   made  a  $5,000,000   subordinated   secured  demand  loan  to
      Perfumania.  The  demand  loan bore  interest  at the prime  rate plus 1%,
      required  quarterly  interest  payments  and  was  secured  by a  security
      interest in Perfumania's assets pursuant to a Security  Agreement,  by and
      among Perfumania and the Nussdorfs. There were no prepayment penalties and
      the loan was subordinate to all bank related indebtedness.  On December 9,
      2004 the Company issued a Subordinated  Convertible Note (the "Convertible
      Note") in exchange for the  $5,000,000  subordinated  secured demand loan.
      The  Convertible  Note bears interest at the prime rate plus 1%,  requires
      quarterly  interest  payments and is secured by a security interest in the
      Company's  assets  pursuant  to a  Security  Agreement,  by and  among the
      Company  and the  Nussdorfs.  There are no  prepayment  penalties  and the
      Convertible Note is subordinate to all bank indebtedness.  The Convertible
      Note is payable in January  2007 and allows the  Nussdorfs  to convert the
      Convertible  Note into 444,445  shares of the Company's  common stock at a
      conversion  price of $11.25,  which equals the closing market price of the
      Company's common stock on December 9, 2004.

Change of Control

      Effective January 30, 2004, Ilia Lekach,  our former Chairman of the Board
and Chief Executive Officer, IZJD Corp. and Pacific Investment Group, Inc., each
of which are wholly-owned by Mr. Lekach,  and Deborah Lekach,  Mr. Lekach's wife
(collectively, "Lekach"), entered into an option agreement (the "Nussdorf Option
Agreement"),  with  Stephen  Nussdorf  and  Glenn  Nussdorf  (the  "Nussdorfs"),
pursuant  to which the  Nussdorfs  were  granted  options  to  acquire  up to an
aggregate  720,954 shares of the Company's  common stock  beneficially  owned by
Lekach,  for a  purchase  price of $12.70  per share  exercisable  in  specified
installments.

                                       8


      Of the  720,954  shares  subject  to the  Nussdorf  Option  Agreement,  an
aggregate  443,750  shares were  issuable upon exercise of certain stock options
owned of record by Ilia Lekach. To date, Mr. Lekach had exercised his options to
acquire all of those shares and the Nussdorfs  have acquired all 720,954  shares
pursuant to the Nussdorf Option Agreement.

      On February 6, 2004, Miles Raper,  Donovan Chin and Daniel Bengio resigned
as members of the  Company's  Board of  Directors,  and Stephen  Nussdorf,  Paul
Garfinkle and Michael W. Katz were elected to the Company's  Board of Directors.
Effective  February  10,  2004,  Mr.  Lekach's  employment  with the Company was
terminated  and Mr.  Lekach  ceased  serving as an  employee  and officer of the
Company.  In addition,  on February 10, 2004,  Stephen L. Nussdorf was appointed
the  Company's  Chairman  of the Board and  Michael  W. Katz was  appointed  the
Company's President and Chief Executive Officer.

BOARD OF DIRECTORS COMMITTEES

      The Board of Directors has determined that the following three individuals
of the five  members of the Board of  Directors  are  independent  as defined by
Nasdaq Marketplace Rules: Carole Ann Taylor, Joseph Bouhadana and Paul Garfinkle
(the "Independent  Board Members").  Our Board of Directors has a standing Audit
Committee, Compensation Committee and Stock Option Committee.

      We do not have a nominating or similar  committee.  The Independent  Board
Members perform the functions of a nominating  committee including reviewing and
recommending  candidates for directors.  If a shareholder  wishes to recommend a
nominee for director,  written notice should be sent to the Corporate  Secretary
in  accordance  with the  instructions  set forth later in this proxy  statement
under "Shareholder  Proposals for the 2006 Annual Meeting." All  recommendations
should be  accompanied by a complete  statement of such person's  qualifications
(including  education,  work  experience,  knowledge of the Company's  industry,
membership on the Board of Directors of another corporation, and civic activity)
and an indication of the person's  willingness to serve.  The Independent  Board
Members will  evaluate the  suitability  of  potential  candidates  nominated by
shareholders  in  the  same  manner  as  other  candidates   identified  to  the
Independent  Board Members.  In making its  nominations,  the Independent  Board
Members  identify  candidates  who meet the current  challenges and needs of the
Board of Directors.  In making such  decisions,  the  Independent  Board Members
consider,  among other things,  an individual's  business  experience,  industry
experience,  financial  background  and  experiences  and whether the individual
meets the independence  requirements of the Nasdaq Stock Market. The Independent
Board Members use multiple  sources for identifying and evaluating  nominees for
directors  including  referrals  from  current  directors,   recommendations  by
stockholders and input from third party executive search firms.

      For the fiscal year ended  January  29,  2005,  Carole Ann Taylor,  Joseph
Bouhadana and Paul Garfinkle were the members of our Audit Committee.  The Audit
Committee is governed by a written  charter  adopted by the Board of  Directors.
Each of the  members of the Audit  Committee  is  independent  as defined in the
Marketplace Rules of The Nasdaq Stock Market. The duties and responsibilities of
the Audit  Committee  include:  (a)  assisting our Board in its oversight of the
integrity of our  financial  statements,  (b) the selection and retention of our
auditors and any termination of engagement,  (c) reviewing the scope and results
of audits  and other  services  provided  by our  auditors,  (d)  reviewing  our
significant  accounting  policies and internal  controls and (e) having  general
responsibility  for  all  related  auditing  matters.  The  Board  of  Directors
designated Paul Garfinkle the "audit committee  financial  expert" as defined by
SEC rules.  The Audit  Committee  held 4 meetings  during the fiscal  year ended
January 29, 2005.

                                       9


      For the fiscal year ended  January 29, 2005,  Carole Ann Taylor and Joseph
Bouhadana  were the  members of our  Compensation  Committee.  The  Compensation
Committee  reviews and  approves the  compensation  of our  executive  officers,
including  salaries,  bonuses and benefit plans. The Compensation  Committee met
once during the fiscal year ended January 29, 2005.

      For the fiscal year ended  January 29, 2005,  Carole Ann Taylor and Joseph
Bouhadana  were the  members of the Stock  Option  Committee.  The Stock  Option
Committee  administers  our 2000 Stock Option Plan and the 2000 Directors  Stock
Option Plan. The Stock Option  Committee held no meetings during the fiscal year
ended January 29, 2005.

      During the fiscal year ended January 29, 2005, our Board of Directors took
certain  actions by unanimous  written  consent and held 8 meetings.  During the
last fiscal year, no director attended fewer than 75 percent of (i) the meetings
of our Board of Directors  held during the period they served on the Board,  and
(ii) the meetings of committees of our Board of Directors held during the period
they served on such committees.

                                       10


                COMPENSATION OF EXECUTIVE OFFICERS AND DIRECTORS

Executive Compensation

      The following tables set forth certain information concerning compensation
for the fiscal  years ended  January 29, 2005  (Fiscal  2004),  January 31, 2004
(Fiscal 2003) and February 1, 2003 (Fiscal 2002) of the Chief Executive  Officer
and the four most highly  compensated  executive  officers  who were  serving as
executive  officers at the end of the last fiscal year whose total annual salary
and bonus exceeded $100,000 for Fiscal 2004 (collectively,  the "Named Executive
Officers").



  SUMMARY COMPENSATION TABLE

                                  Annual Compensation                                  Long-term Compensation
                                  -----------------------------------------      -------------------------------------
                                  -----------------------------------------      -------------------------------------
                                                                                  Awards                  Payouts
                                  -----------------------------------------      -------------------------------------
                                  -----------------------------------------      -------------------------------------
                                                                Other Annual            
Name and Principal Position      Fiscal                        Compensation   Restricted     Options        LTIP         All Other  
                                 Year    Salary($)   Bonus($)     ($)(1)     Stock Awards($)  (#)(2)     Payouts($)  Compensation($)
------------------------------------------------------------------------------------------------------------------------------------

                                                                                                      
Michael W. Katz                   2004          (3)    --          --               --          --           --               --
  President and                   2003          --     --          --               --          --           --               --
  Chief Executive Officer         2002          --     --          --               --          --           --               --

Ilia Lekach (4)                   2004      16,962     --          --               --          --           --               --
  Formerly Chairman of the Board  2003     509,101     --   1,012,521               --     125,000           --               --
  and Chief Executive Officer     2002     441,000     --          --               --          --           --               --

A. Mark Young                     2004     227,189     --          --               --          --           --               --
  Chief Financial Officer         2003     217,640     --     472,072               --      25,000           --               --
                                  2002     196,153     --          --               --          --           --               --

Donovan Chin                      2004     211,615     --          --               --          --           --               --
  Chief Financial Officer,        2003     205,842     --          --               --          --           --               --
  Perfumania, Inc. and Secretary  2002     200,857     --          --               --          --           --               --

Leon Geller                       2004     206,044     --          --               --          --           --               --
  Vice President of Purchasing    2003     181,209     --     183,899               --      12,500           --               --
  Perfumania, Inc.                2002     173,166     --          --               --          --           --               --

Joel Lancaster                    2004     138,298     --          --               --          --           --               --
  Vice President of Sales         2003     149,371     --     145,167               --      16,252           --               --
  Perfumania, Inc.                2002     131,945     --          --               --          --           --               --



                                       11


(1)   Amounts included represent payments made to the persons indicated pursuant
      to the terms of their then  employment  agreements as a result of a change
      of control, described herein. These payments were made as a consequence of
      the determination on February 3, 2004 by the disinterested and independent
      members of the Board of  Directors  that a change of control had  occurred
      under  the  terms  of  such  employment  agreements,  and  the  subsequent
      authorization on such date of such payments by Ilia Lekach,  the Company's
      then  Chairman  and the Chief  Executive  Officer.  The  column for "Other
      Annual   Compensation"   does  not  include  any  amounts  for   executive
      perquisites  and  any  other  personal  benefits,  such  as  the  cost  of
      automobiles, life insurance and disability insurance because the aggregate
      dollar amount per  executive  does not exceed the lesser of $50,000 or 10%
      of their annual salary and bonus.

(2)   Our Board of Directors  authorized a one-for-four  reverse  stock-split of
      our outstanding shares of common stock for shareholders of record on March
      2,  2002.  Accordingly,  all  share  and  per  share  data  shown  in this
      information  statement  have been  retroactively  adjusted to reflect this
      reverse stock-split. Options issued in Fiscal 2003 represent those options
      issued as a consequence of the change of control pursuant to the Company's
      contractual obligations under existing employment agreements.

(3)   Michael  W.  Katz was not  paid by the  Company  during  Fiscal  2004.  An
      aggregate   amount  of  $325,000  was  accrued   during  Fiscal  2004  and
      subsequently contributed to the Company's additional Paid-in-Capital.  The
      Company  began paying  Michael W. Katz's  salary in the second  quarter of
      Fiscal 2005.

(4)   The  employment of Ilia Lekach,  our former  Chairman and Chief  Executive
      Officer, was terminated on February 10, 2004.

                                       12


                              OPTIONS GRANTS TABLE

There were no option grants to any Named Executive Officer in Fiscal 2004.

Total stock option grants during Fiscal 2004 were 5,334.

Options Exercised in Last Fiscal Year and Fiscal Year-End Option Values

      The  following  table  sets forth  certain  information  regarding  option
exercises by the Named  Executive  Officers during Fiscal 2004, and options held
by such executive officers on January 29, 2005:




                                                                                                     Value of Unexercised
                                                                           Number of Unexercised     In-The-Money Options at
                                                                             Options at Fiscal       Fiscal Year-End
                                   Number of Shares                       Year-End (#) Exercisable   ($)(1)(2) Exercisable /
       Name                        Acquired on Exercise   Value Realized      / Unexercisable (1)    Unexercisable
       ----                        --------------------   --------------      -------------------    -------------
                                                                                                 
Michael W. Katz                                      --              --                      0/0             $0/0
Ilia Lekach                                     443,750      $3,798,977                      0/0             $0/0
A. Mark Young                                        --              --                 50,000/0       $442,500/0
Donovan Chin                                         --              --                 27,250/0        $77,353/0
Leon Geller                                      15,000      $   93,852                 10,000/0       $109,700/0
Joel Lancaster                                    8,500      $   67,485                 24,004/0       $102,444/0


(1)   Includes  options  issued to such  persons  as a result  of the  change in
      control discussed in Security  Ownership of Certain  Beneficial Owners and
      Management.  Assumes all  outstanding  options are  currently  exercisable
      based on the change of control.

(2)   Based on the spread  between  the  exercise  price of the  options and the
      closing price of $14.49 per share on January 29, 2005.

                                       13


                      Equity Compensation Plan Information
This table  summarizes  share and exercise  price  information  about our equity
compensation plans as of January 29, 2005



                                                                               Weighted Average               Number of Securities
                                                                               Exercise Price Of              Available For Future
                                              Number of Securities           Outstanding Options,             Issuance Under Equity
            Plan Category                         To Be Issued                Warrants and Rights              Compensation Plans
--------------------------------------       ------------------------       ------------------------        ------------------------

Equity compensation plans approved
                                                                                                            
by security holders                                  212,032                         $9.46                           282,457

Equity compensation plans not
approved by security holders                            -                              -                                -
                                             ------------------------       ------------------------        ------------------------

TOTAL                                                212,032                         $9.46                           282,457
                                             ========================       ========================        ========================


      Director Compensation

            We pay each  non-employee  director a $10,000 annual  retainer,  and
      reimburse their expenses in connection with their activities as directors.
      In addition,  non-employee directors are eligible to receive stock options
      under the 2000 Directors Stock Option Plan.

            The 2000  Directors  Stock  Option Plan  currently  provides  for an
      automatic  grant of an option to purchase  500 shares of our common  stock
      upon a person's election as director, and an automatic grant of options to
      purchase  1,000 shares of our common stock upon  re-election to the Board,
      in both  instances at an exercise  price equal to the fair market value of
      the common stock on the date of the option grant

      Employment and Severance Agreements

            Effective  February  1, 2002,  we entered  into a 3-year  employment
      agreement  with  Ilia  Lekach.  Mr.  Lekach's  employment   agreement  was
      terminated effective as of February 10, 2004. Pursuant to the terms of the
      employment  agreement,  Mr.  Lekach  was to  receive  an annual  salary of
      $460,000,  subject  to  cost-of-living  increases  or  5% if  higher.  The
      employment  agreement  provided that Mr. Lekach would  continue to receive
      his annual salary until the expiration of the term of the agreement if his
      employment  was  terminated  by  us  for  any  reason  other  than  death,
      disability  or  cause  (as  defined  in  the  employment  agreement).  The
      employment  agreement  contained a performance  bonus plan, which provided
      for additional  compensation and grant of stock options, if we met certain
      specified net income  levels.  The  employment  agreement  prohibited  Mr.
      Lekach from  directly or indirectly  competing  with us during the term of
      his employment and for one year after  termination of employment except in
      the case of our termination of employment  without cause.  Pursuant to the
      terms of the employment agreement,  Mr. Lekach received a signing bonus of
      $250,000 and was granted  125,000  options to purchase our common stock at
      an  exercise  price of $4.00 per share (the  closing  market  price of our
      common stock on January 31, 2002).

                                       14


            On February 10,  2004,  our Board of  Directors  terminated  without
      cause Ilia Lekach's  employment  with the Company as Chairman of the Board
      and Chief Executive Officer. In addition, as a consequence of the Nussdorf
      Option Agreement described herein, the Board of Directors  determined that
      a change of control occurred under the Company's employment agreement with
      Mr. Lekach,  and that the terms of the employment  agreement  required the
      Company to issue Mr.  Lekach  125,000  options.  Upon  termination  of the
      employment  agreement,  and as a consequence of the change of control, Mr.
      Lekach  was  paid  approximately   $1,012,000  (two  times  the  remaining
      compensation under the Agreement).

            As a  consequence  of the change of  control  described  above,  Mr.
      Young,  Mr. Jeffrey Geller,  Mr. Leon Geller,  Mr.  Lancaster and Mr. Alan
      Grobman received approximately $469,000,  $472,000, $184,000, $125,000 and
      $145,000,  respectively,  under the terms of their  employment  agreements
      with  the  Company.  These  payments  were  made as a  consequence  of the
      determination  on February 3, 2004 by the  disinterested  and  independent
      members of the Board of  Directors  that a change of control had  occurred
      under  the  terms  of  such  employment  agreements,  and  the  subsequent
      authorization on such date of such payments by Ilia Lekach,  the Company's
      then Chairman and Chief Executive Officer.

      Compensation Committee Interlocks and Insider Participation

            The  following  directors  served  as  members  of the  compensation
      committee  during  the 2004  fiscal  year:  Carole  Ann  Taylor and Joseph
      Bouhadana.  None of the members of the compensation  committee was, at any
      time either during or before such a fiscal year, an officer or employee of
      ours  or any of  our  subsidiaries,  or  has  any  relationship  requiring
      disclosure under Certain Relationships and Related Party Transactions.

                                       15


                        REPORT ON EXECUTIVE COMPENSATION

      The  Compensation  Committee  reviews and approves the compensation of our
executive officers, including salaries, bonuses and benefit plans.

      The policy of the Board of Directors is to maintain executive compensation
at levels that will permit us to attract,  motivate and retain  individuals with
superior managerial abilities. The levels of compensation are intended to reward
individual  initiative  and  achievement,  while  motivating  our  executives to
increase shareholder value by improving our performance and profitability.

      In  reviewing  the base  salaries of our Chief  Executive  Officer and all
Named Executive Officers,  the Compensation  Committee considers factors such as
the  responsibilities  of the  position,  corporate  progress  toward  achieving
objectives and  individual  performance,  experience and expertise.  As of their
respective  anniversary  dates of hire, some Named Executive  Officers  received
nominal  salary   increases  during  2004  based  in  part  on  cost  of  living
adjustments.  The Compensation Committee also determined the compensation of our
Chief  Executive  Officer,   appointed  in  February  2004,  based  in  part  on
comparisons with compensation levels paid by other companies. In determining our
Named Executive Officers' overall compensation,  the Compensation Committee also
reviews certain  compensation levels at other companies because the Compensation
Committee  believes  that we compete  for  executive  talent with  companies  in
addition  to  those in our  peer  group.  Additional  criteria  reviewed  by the
Compensation  Committee in determining  appropriate  compensation levels include
subjective factors related to corporate and individual performance.

      Our Stock  Option  Committee  reviews  and  approves  the grant of options
pursuant  to our  2000  Stock  Option  Plan.  In  furtherance  of our  executive
compensation  policies,  stock  options are  considered  an integral part of our
executives' overall compensation. The Compensation Committee believes that as an
executive's  level of responsibility  increases,  a greater portion of the total
compensation  opportunity  should  be  based  upon  share  ownership  and  other
incentives and less upon base salary. Our executives' compensation pursuant to a
stock option grant  generally  increases  only to the extent the value of common
stock underlying the stock options increases, therefore aligning the interest of
our executive  officers with our  shareholders by tying  long-term  compensation
with our growth and appreciation of shares.  The amount of the grants takes into
consideration  such factors as the executives'  level of  responsibility,  their
level of performance,  their contribution to Company results and their potential
for growth and ongoing contribution within the Company.

      We did not grant any stock options to any Named  Executive  Officer during
the fiscal year ended January 29, 2005.

                                                      The Compensation Committee

                                                      Joseph Bouhadana
                                                      Carole Ann Taylor

                                       16


                          REPORT OF THE AUDIT COMMITTEE

      The following report concerns the Audit Committee's  activities  regarding
oversight of our accounting, auditing and financial reporting process.

      The Audit  Committee  is  comprised  of three  independent  directors,  as
defined in the Marketplace Rules of The Nasdaq Stock Market. It operates under a
written charter adopted by the Board of Directors.  The composition of the Audit
Committee,  the  qualifications of its members and the  responsibilities  of the
Committee,  as reflected in its charter,  are intended to be in accordance  with
applicable  requirements for corporate audit  committees.  The Committee reviews
and assesses the adequacy of its charter on an annual basis.

      As described more fully in its charter, the purpose of the Audit Committee
is to assist the Board of  Directors  in its general  oversight  of our internal
control, accounting,  auditing and financial reporting functions.  Management is
responsible  for the  preparation,  presentation  and integrity of our financial
statements,  accounting and financial reporting principles and internal controls
and  procedures  designed  to  ensure  compliance  with  accounting   standards,
applicable laws and regulations. Deloitte & Touche LLP, our independent auditing
firm, is responsible  for performing an  independent  audit of our  consolidated
financial statements in accordance with generally accepted auditing standards.

      The Audit Committee members are not professional  accountants or auditors,
and their  functions are not intended to duplicate or to certify the  activities
of management and the independent  auditor,  nor can the Audit Committee certify
that the  independent  auditor is  "independent"  under  applicable  rules.  The
Committee  serves a board-level  oversight  role,  in which it provides  advice,
counsel  and  direction  to  management  and the  auditors  on the  basis of the
information it receives,  discussions  with  management and the auditors and the
experience of the  Committee's  members in business,  financial  and  accounting
matters.

      Among other  matters,  and in accordance  with the  Sarbanes-Oxley  Act of
2002,  the Audit  Committee  monitors  the  activities  and  performance  of our
external  auditors,  including  the audit scope,  external  audit fees,  auditor
independence  matters  and the extent to which the  independent  auditor  may be
retained  to  perform  non-audit  services.  The Audit  Committee  has  ultimate
authority and responsibility to select, evaluate and, when appropriate,  replace
our  independent  auditor.  The Audit  Committee also reviews the results of the
external  audit work with  regard to the  adequacy  and  appropriateness  of our
financial,  accounting and internal controls. Management and independent auditor
presentations  to and  discussions  with the Audit  Committee also cover various
topics and events that may have significant  financial impact or are the subject
of discussions between management and the independent auditor. In addition,  the
Audit Committee generally oversees our internal compliance programs.

      In fulfilling its oversight  responsibilities,  the Committee has reviewed
and discussed the audited consolidated  financial statements with management and
the  independent  auditor.  Management  represented  to the  Committee  that our
consolidated  financial  statements  were prepared in accordance  with generally
accepted accounting principles, and the independent auditor represented that its
presentations included the matters required to be discussed with the independent
auditor by Statement on Auditing  Standards  No. 61, as amended,  "Communication
with Audit Committees." Our independent auditor also provided the Committee with
the written disclosures required by Independence Standards Board Standard No. 1,
"Independence  Discussions  with  Audit  Committees,"  and the  Audit  Committee
discussed with the independent auditor that firm's independence.

                                       17


      Following  the  Audit  Committee's  discussions  with  management  and the
independent  auditor,  the  Committee  recommended  that the Board of  Directors
include the audited  consolidated  financial  statements in our annual report on
Form 10-K for the fiscal year ended January 29, 2005.

                                                        The Audit Committee

                                                        Paul Garfinkle, Chairman
                                                        Joseph Bouhadana
                                                        Carole Ann Taylor

                                       18


              Certain Relationships and Related Party Transactions

      Stephen and Glenn Nussdorf (the  "Nussdorfs")  are officers and principals
of Quality King.  Stephen  Nussdorf was appointed the Company's  Chairman of the
Board,  on February 10, 2004.  During  fiscal year 2004,  the Company  purchased
approximately   $39,317,000   of   merchandise   from   Quality  King  and  sold
approximately  $23,570,000  of different  merchandise to Quality King. In fiscal
year 2003,  there were  approximately  $5,960,000 of purchases from Quality King
and  approximately  $11,366,000 of merchandise sold to Quality King. The amounts
due to Quality King and its affiliates at January 29, 2005 and January 31, 2004,
were approximately $13,234,000 and $797,000 respectively.

      In March 2004, the Nussdorfs made a $5,000,000 subordinated secured demand
loan to  Perfumania.  The demand loan bears  interest at the prime rate plus 1%,
requires  quarterly  interest  payments and is secured by a security interest in
Perfumania's  assets pursuant to a Security  Agreement,  by and among Perfumania
and the Nussdorfs. There are no prepayment penalties and the loan is subordinate
to all bank  related  indebtedness.  On December  9, 2004 the  Company  issued a
Subordinated  Convertible  Note  (the  Convertible  Note") in  exchange  for the
$5,000,000 subordinated secured demand loan. The Convertible Note bears interest
at the prime rate plus 1%, requires  quarterly  interest payments and is secured
by a security interest in the Company's assets pursuant to a Security Agreement,
by and among the Company and the  Nussdorfs.  There are no prepayment  penalties
and  the  Convertible  Note  is  subordinate  to  all  bank  indebtedness.   The
Convertible  Note is payable in January 2007 and allows the Nussdorfs to convert
the Convertible  Note into shares of the Company's  common stock at a conversion
price of $11.25,  which equals the closing market price of the Company's  common
stock on December 9, 2004.

      Notes  receivable from Ilia Lekach,  the Company's  former Chairman of the
Board of Directors and Chief Executive  Officer,  was $327,311 as of January 31,
2004. The notes were unsecured, matured in five years and bore interest at prime
plus 1% per annum.  Principal  and  interest  were  payable in full at maturity.
Total  interest  income  recognized  during  fiscal  years  2004  and  2003  was
approximately $2,000 and $16,000, respectively.  Accrued interest receivable was
approximately  $27,000 and $12,000 as of January 31, 2004 and  February 1, 2003.
The notes and all accrued interest were fully paid in March 2004.

      Parlux Fragrances, Inc. ("Parlux") owns approximately 13% of the Company's
outstanding common stock.  Purchases of products from Parlux,  whose Chairman of
the Board of Directors and Chief Executive  Officer is Ilia Lekach,  amounted to
approximately  $38,360,000,  $27,701,000  and  $11,613,000 in fiscal years 2004,
2003 and 2002, representing approximately 20%, 23% and 10%, respectively, of the
Company's  total  purchases.  The amount due to Parlux on January  29,  2005 and
January 31, 2004, was  approximately  $9,994,000 and $14,506,000,  respectively.
Accounts  payable  due to Parlux are  non-interest  bearing.  The amounts due to
Parlux,  exclusive of the secured note payable  described below, are included in
the accounts payable affiliates in our consolidated balance sheets.

      On June  30,  2003,  Perfumania  signed  a  $5,000,000  subordinated  note
agreement  with  Parlux.  The note was in  consideration  for the  reduction  of
$5,000,000 in trade payables due to Parlux in the same year. The note was due on
February 29, 2004, with various periodic  principal  payments,  bore interest at
prime  plus 1% and was  subordinated  to all bank  related  indebtedness.  As of
January 31, 2004 the outstanding  principal balance due on the note was $250,000
and included in the amount due Parlux of  $14,506,000  at January 31, 2004.  The
note was paid in full in February 2004, in accordance with its terms.

                                       19


      The  Company  purchased   approximately   $6,368,000  and  $10,562,000  of
merchandise in fiscal years 2003 and 2002, respectively, from a company owned by
Zalman Lekach,  a former director of the Company,  and a brother of Ilia Lekach.
The amount due to Zalman Lekach's company at January 31, 2004 was  approximately
$1,617,000,  and is included in accounts payable  affiliates in our consolidated
balance sheets.

      The  Company   purchased   approximately   $4,305,000  and  $6,021,000  of
merchandise in fiscal years 2003 and 2002, respectively, from a company owned by
another brother of Ilia Lekach. The amount due to this company was approximately
$771,000 at January 31, 2004 and is included in accounts  payable  affiliates in
our consolidated balance sheets.

                                PERFORMANCE GRAPH

      The following graph indicates the total return to our shareholders for the
five fiscal  years ending  January 29, 2005,  as compared to the returns for the
NASDAQ (US Companies)  Stock Index and the NASDAQ Retail Trade Stock Index.  The
information  contained  in this  graph is based  on  historical  data and is not
necessarily indicative of future performance.

[GRAPH OMITTED]



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E Com Ventures, Inc.                  100.00      25.30       20.24       74.70      283.40      293.32
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NASDAQ US Stock Market Index          100.00      68.17       49.31       34.40      53.54       52.96
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NASDAQ Retail Trade Stocks            100.00      76.90       91.61       74.52      109.26      130.85
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SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

      Section 16(a) of the Securities Exchange Act of 1934, as amended, requires
our directors and executive  officers and beneficial holders of more than 10% of
any class of our equity  securities  to file with the  Securities  and  Exchange
Commission  initial  reports of ownership and reports of changes in ownership of
such equity  securities.  Based solely upon a review of such forms  furnished to
us, filing deficiencies under Section 16(a) during the fiscal year ended January
29, 2005, included one late report filed by Leon Geller reflecting a stock sale,
one late report  filed by each of Glenn and  Stephen  Nussdorf  regarding  their
acquisition of a subordinated convertible note and one late report filed by Ilia
Lekach  reporting  four stock  sales and two  transactions  relating  to options
exercised.  In addition,  Mr. Lekach has not filed, as of this date, a report on
Form 4  regarding  four stock  purchases  which were  previously  reported in an
amendment  to  Schedule  13D  filed by Mr.  Lekach,  and with  respect  to which
transactions  Mr. Lekach has disgorged  profits to us under Section  16(b).  The
following  individuals were not timely in meeting the filing  requirements  with
respect to options exercised under our 2000 Stock Option Plan and filed one late
report each: Leon Geller, Alan Grobman and Joel Lancaster.

PROPOSAL 2 - RATIFICATION OF THE APPOINTMENT OF INDEPENDENT AUDITORS

      The Audit Committee has selected  Deloitte & Touche LLP as our independent
certified  public  accountants  for the fiscal  year  ended  January  28,  2006.
Deloitte & Touche LLP has served as our independent certified public accountants
since fiscal year 2000. One or more representatives of Deloitte & Touche LLP are
expected to be present at the Annual Meeting. Such representatives will have the
opportunity  to make a statement  if they desire to do so and are expected to be
available to respond to appropriate questions from shareholders.

      The aggregate fees billed by Deloitte & Touche LLP ("Deloitte") for fiscal
years 2004 and 2003 are as follows:

Fees                                          Fiscal 2004      Fiscal 2003
------------------------------------------- ---------------- ----------------

Audit Fees (1)                               $      285,000   $      289,700
Audit Related Fees (2)                                1,500           54,600
Tax Fees (3)                                         19,005           10,325
                                            ---------------- ----------------

                                Total Fees   $      305,505   $      354,625
                                            ================ ================

(1)   "Audit Fees" consist of fees billed for professional  services rendered in
      connection with the audit of our consolidated annual financial  statements
      and the review of our interim  consolidated  financial statements included
      in quarterly reports.

(2)   "Audit  Related  Fees" in Fiscal  2004  consist of  professional  fees for
      providing  an  independent  auditors'  consent.  In Fiscal  2003,  charges
      represent  professional  fees rendered in connection  with the  accounting
      treatment of an acquisition.

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(3)   "Tax Fees" consist of fees billed for professional  services  rendered for
      tax compliance and tax service.

      There were no fees billed to us by Deloitte for services  rendered,  other
than the services  covered  above under "Audit Fees",  "Audit  Related Fees" and
"Tax Fees" for fiscal years 2004 and 2003.

      The Audit  Committee has  considered  and has agreed that the provision of
services  as  described  above  are  compatible  with   maintaining   Deloitte's
independence.

      The Audit  Committee  pre-approves  the  engagement  of  Deloitte  for all
professional  services.  The pre-approval  process  generally  involves the full
Audit Committee evaluating and approving the particular  engagement prior to the
commencement of services.

THE BOARD OF  DIRECTORS  RECOMMENDS  A VOTE  "FOR" THE  PROPOSAL  TO RATIFY  THE
APPOINTMENT OF DELOITTE & TOUCHE LLP, AS OUR INDEPENDENT AUDITORS FOR THE FISCAL
YEAR ENDING JANUARY 28, 2006.

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                                 OTHER BUSINESS

      We know of no other business to be brought before the Annual Meeting.  If,
however,  any other business should properly come before the Annual Meeting, the
persons named in the accompanying proxy will vote proxies as in their discretion
they may deem appropriate, unless they are directed by a proxy to do otherwise.

                        CONTACTING THE BOARD OF DIRECTORS

      Shareholders who wish to communicate with the Board of Directors may do so
by  writing to Board of  Directors,  E Com  Ventures,  Inc.,  251  International
Parkway,  Sunrise,  Florida 33325. Such  communications  will be reviewed by the
Secretary  of  the  Company,  who  shall  remove   communications   relating  to
solicitations,  junk mail, or other correspondence  relating to customer service
issues. All other communications shall be forwarded to the Board of Directors or
specific members of the Board, as appropriate or as requested in the shareholder
communication. The Company encourages, but does not require, that all members of
the Board of Directors attend annual meetings of the Company.

               SHAREHOLDER PROPOSALS FOR THE 2006 ANNUAL MEETING

      Shareholder  proposals intended to be presented at our 2006 Annual Meeting
of  Shareholders  pursuant to the provisions of Rule 14a-8 of the Securities and
Exchange  Commission  promulgated under the Securities  Exchange Act of 1934, as
amended,  must be received by our  Corporate  Secretary at the address  below by
July 21, 2006 for inclusion in our Proxy Statement and form of proxy relating to
such Annual Meeting. Any Shareholder proposal submitted other than for inclusion
in our proxy  materials  for that  meeting must be delivered to us no later than
October 4, 2006, or such proposal will be considered untimely.  If a shareholder
proposal is received  after October 4, 2006, we may vote in our discretion as to
the proposal all of the shares for which we have  received  proxies for the 2006
Annual Meeting of Shareholders.

      Send all  proposals  or  nominations  to Donovan  Chin,  Secretary,  E Com
Ventures, Inc., 251 International Parkway, Sunrise, Florida 33325.

                                       23


                              E COM VENTURES, INC.
                            251 International Parkway
                             Sunrise, Florida 33325
                  PROXY FOR 2005 ANNUAL MEETING OF SHAREHOLDERS

      THIS PROXY IS SOLICITED ON BEHALF OF THE COMPANY'S BOARD OF DIRECTORS

      The undersigned holder of common stock of E Com Ventures,  Inc., a Florida
corporation (the "Company"), hereby appoints A. Mark Young and Donovan Chin, and
each  of  them,  as  proxies  for the  undersigned,  each  with  full  power  of
substitution,  for and in the name of the undersigned to act for the undersigned
and to vote, as  designated  on the reverse side of this proxy card,  all of the
shares of stock of the Company held of record by the undersigned at the close of
business  on  November  7,  2005  at  the  Company's   2005  Annual  Meeting  of
Shareholders,  to be held on Wednesday, December 14, 2005, at 2:00 p.m. at the E
Com Ventures, Inc. Corporate Office, 251 International Parkway, Sunrise, Florida
33325, and at any adjournments or postponements thereof.

                 PLEASE DETACH AND MAIL IN THE ENVELOPE PROVIDED

|X|   PLEASE MARK YOUR VOTES AS IN THIS EXAMPLE.

1.    Election of Directors.

      Vote for all Nominees Listed Below (except as written below)
      |_|

      Vote Withheld from all Nominees
      |_|

THE BOARD OF  DIRECTORS  RECOMMENDS  A VOTE FOR THE ELECTION OF ALL THE DIRECTOR
NOMINEES LISTED IN THIS PROPOSAL NO. 1.

         NOMINEES:         Stephen Nussdorf
                           Michael W. Katz
                           Carole Ann Taylor
                           Joseph Bouhadana
                           Paul Garfinkle

(Instruction:  To  withhold  authority  for an  individual  nominee,  write that
nominee's name on the line provided below.)

----------------------------------

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2.    Ratification   of  the  appointment  of  Deloitte  &  Touche  LLP  as  our
      independent public accountants.

|_| For                            |_| Against                       |_| Abstain

3.    In their discretion,  upon such other business as may properly come before
      the Annual Meeting or any adjournment or postponement thereof.

THIS PROXY, WHEN PROPERLY EXECUTED,  WILL BE VOTED IN THE MANNER DIRECTED HEREIN
BY THE  UNDERSIGNED  SHAREHOLDER.  IF NO DIRECTION  IS MADE,  THIS PROXY WILL BE
VOTED "FOR" THE ELECTION OF ALL DIRECTOR  NOMINEES  LISTED  HEREIN,  AND FOR THE
RATIFICATION  OF THE  APPOINTMENT  OF  DELOITTE & TOUCHE LLP AS OUR  INDEPENDENT
PUBLIC ACCOUNTANTS.

PLEASE  MARK,  SIGN AND DATE  THIS  PROXY  CARD AND  PROMPTLY  RETURN  IT IN THE
ENVELOPE PROVIDED.

         DATE
              --------------------------------------------
         SIGNATURE
                  ----------------------------------------
         SIGNATURE (If held jointly)
                                    -------------------------------------------

Note:  Please sign exactly as your name appears hereon and mail it promptly even
though you may plan to attend the Annual Meeting.  When shares are held by joint
tenants,  both should sign. When signing as attorney,  executor,  administrator,
trustee or guardian,  please give full title as such. If a  corporation,  please
sign in full  corporate  name by  president  or  other  authorized  officer.  If
partnership, please sign in the partnership name by authorized person.

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