SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549


                                    FORM 8-K

                                 CURRENT REPORT

                       PURSUANT TO SECTION 13 OR 15(D) OF
                       THE SECURITIES EXCHANGE ACT OF 1934



       Date of Report (Date of Earliest event reported): February 2, 2004
                                                         ----------------



                              E Com Ventures, Inc.
                              --------------------
             (Exact name of registrant as specified in its charter)



         Florida                      0-19714                     65-0977964
         -------                      -------                     ----------
(State of Incorporation)     (Commission File Number)           (IRS Employer
                                                             Identification No.)



                  251 International Parkway, Sunrise, FL 33325
                  --------------------------------------------
                    (Address of principal executive offices)



       Registrant's telephone number, including area code: (954) 335-9100
                                                           --------------





Item 1.  Changes in Control of Registrant

         On February 2, 2004, Ilia Lekach, IZJD Corp., Pacific Investment Group,
Inc.  and  Deborah  Lekach  (collectively,  "Lekach"),  entered  into an  Option
Agreement  (the  "Agreement"),  with Stephen  Nussdorf and Glenn  Nussdorf  (the
"Nussdorfs"), pursuant to which the Nussdorfs were granted options to acquire up
to an aggregate  720,954  shares of Common Stock of E Com  Ventures,  Inc.  (the
"Issuer"),  beneficially owned by Lekach (the "Shares"), for a purchase price of
$12.70 per Share in the  installments  indicated on or after the dates set forth
in the table below:

                Date                               Number of Shares
                ----------------                   ----------------
                January 30, 2004                   433,070
                March 15, 2004                     162,884
                April 23, 2004                     125,000

           The  purchase  price for the Shares to be acquired  by the  Nussdorfs
under the Agreement is payable in cash; provided that the Nussdorfs may elect to
pay a portion  of the  purchase  price for the  Shares  that are  subject to the
option  installment that first becomes  exercisable in April 2004, by offsetting
the  principal and accrued  interest  then owed under a $1,000,000  demand note,
dated  December 8, 2003,  made by Mr. Lekach and payable to the order of Stephen
Nussdorf.

           On  February  2,  2004,  the  Nussdorfs  exercised  the first  option
installment pursuant to the Agreement to acquire 433,070 Shares:  298,530 Shares
by  Stephen  Nussdorf  and  134,540  Shares  by  Glenn  Nussdorf  (the  "Initial
Exercise").  The  aggregate  purchase  price for the  Initial  Exercise  will be
payable in cash. A portion of the  aggregate  purchase  price  payable under the
Initial Exercise will be deposited into escrow pursuant to an Escrow  Agreement,
entered  into  on  February  2,  2004,  by  and  among  Lekach,  the  Nussdorfs,
Perfumania,  Inc., a wholly-owned  subsidiary of the Issuer ("Perfumania"),  and
Edwards & Angell, LLP, as escrow agent (the "Escrow Agreement").

           Of the 720,954 Shares  subject to the  Agreement,  up to an aggregate
443,750  shares are issuable  upon  exercise of certain  stock  options owned of
record by Ilia Lekach,  including  125,000 options  required to be issued to Mr.
Lekach  pursuant  to the terms of his  employment  agreement  as a result of the
change of control.  Said 125,000  options may only be issued upon approval of an
amendment to the Issuer's 2000 Stock Option Plan.

           Assuming the  Nussdorfs  exercise the options under the Agreement and
acquire  all of the  720,954  Shares,  the  Nussdorfs  would own (based  upon an
amendment to Schedule  13D,  filed by the  Nussdorfs),  an  aggregate  1,128,144
shares of the Issuer's Common Stock or approximately  39.21% of the total number
of shares of the Issuer currently outstanding.


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         In addition,  the  Nussdorfs  have agreed to make a $5,000,000  secured
demand loan to Perfumania,  upon the  acquisition of the 433,070 Shares pursuant
to the Initial Exercise.  Such loan will be evidenced by a subordinated  secured
demand note of  Perfumania  (the  "Note").  The demand loan will be secured by a
security interest in Perfumania's  assets pursuant to a Security  Agreement,  by
and among Perfumania and the Nussdorfs (the "Security Agreement").  The Note and
the  Security  Agreement  will be executed by  Perfumania  and  delivered to the
Nussdorfs  prior to the funding of the demand loan. The Nussdorfs have deposited
$5,000,000 to fund the demand loan into escrow pursuant to the Escrow Agreement.

         In  addition,  pursuant  to and in  accordance  with  the  terms of the
Agreement, the Nussdorfs have been granted an irrevocable proxy for the term set
forth in the Agreement to vote any Shares owned by the Lekach  Entities that are
the subject of the Agreement.

         Effective as of January 30, 2004, Miles Raper,  Donovan Chin and Daniel
Bengio  resigned as members of the Issuer's  Board of  Directors,  and effective
February 6, 2004,  Stephen  Nussdorf,  Paul  Garfinkle  and Michael W. Katz were
elected to the Issuer's Board of Directors to fill such vacancies.

Item 7.  Financial Statements and Exhibits

         (c)  Exhibits.

         99.1 Option Agreement,  by and among Ilia Lekach,  IZJD Corp.,  Pacific
Investment Group, Inc., Deborah Lekach, Stephen Nussdorf and Glenn Nussdorf.

         99.2. Escrow Agreement,  by and among Ilia Lekach, IZJD Corp.,  Pacific
Investment Group, Inc., Deborah Lekach,  Stephen Nussdorf,  Glenn Nussdorf,  and
Edwards & Angell, LLP.


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                                   SIGNATURES

         Pursuant to the  requirements  of the  Securities  and  Exchange Act of
1934,  the Company has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized on this 10th day of February, 2004.


                                        E COM VENTURES, INC.



                                        By: /s/ A. Mark Young
                                            ------------------------------
                                            A. Mark Young
                                            Chief Financial Officer


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