s22-9316_10q.htm



UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
 
Form 10-Q
 
(Mark One)
x
Quarterly report pursuant Section 13 or 15(d) of the Securities Exchange Act of 1934
 
For the quarterly period ended June 30, 2009
 
o
Transition report pursuant Section 13 or 15(d) of the Securities Exchange Act of 1934
 
For the transition period from _______ to _______.
 
Commission file number 000-52404
 
VALUERICH, INC.
(Exact name of registrant as specified in its Charter)
 
Delaware
(State or other jurisdiction of incorporation or organization)
41-2102385
(I.R.S. Employer Identification No.)
   

1804 N. Dixie Highway, SUite A

         West Palm Beach, Florida                                                                             33407
(Address of principal executive offices)                                                                (Zip Code)
 
1-561-370-3617
(Registrant’s telephone number, including area code)
 
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.  Yes x  Noo

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§ 232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes o  No o
 
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act. (Check one):

Large accelerated filer o
Accelerated filer o
Non-accelerated filer o
(Do not check if a smaller reporting company)
Smaller reporting company x
 
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).  Yes o  No x

As of August 12, 2009, the Company had outstanding 8,669,670 shares of common stock, par value $0.01.


 


 
 

 
 

 
 
TABLE OF CONTENTS
 
 
Part I – FINANCIAL    
     
  Item 1. Financial Statements  3  
         
  Item 2.  Management’s Discussion and Analysis of Financial Condition and Results of Operations 19  
         
  Item 3. Quantitative and Qualitative Disclosures About Market Risk  27  
         
  Item 4T. Controls and Procedures  27  
         
         
Part II - OTHER INFORMATION    
     
  Item 1. Legal Proceedings  28  
         
  Item 1A. Risk Factors  28  
         
  Item 2. Unregistered Sales of Equity Securities and Use of Proceeds  28  
         
  Item 3. Defaults Upon Senior Securities  28  
         
  Item 4. Submission of Matters to a Vote of Security Holders  28  
         
  Item 5. Other Information  28  
         
  Item 6. Exhibits  28  
         
 SIGNATURES  29  
         
 
 
 

 
 
2

 

Part I – FINANCIAL INFORMATION
Item 1.  Financial Statements

 
 VALUERICH, Inc.
 CONDENSED BALANCE SHEETS
AS OF JUNE 30, 2009 AND DECEMBER 31, 2008
                   
                   
           
June 30,
   
December 31,
           
2009
   
2008
 
     ASSETS  
(unaudited)
     
                   
CURRENT ASSETS
               
 
Cash and cash equivalents
     
$
         1,463,735
 
$
           920,908
 
Trade accounts receivable
       
                    -
   
               1,713
 
Prepaid consulting
       
                    -
   
             23,333
 
Investments in marketable securities
     
            550,138
   
         1,957,993
 
Other current assets
       
              10,976
   
                   -
                   
TOTAL CURRENT ASSETS
       
         2,024,849
   
         2,903,947
                   
PROPERTY AND EQUIPMENT, net of accumulated depreciation
 
            445,062
   
           113,547
                   
TOTAL ASSETS
     
$
         2,469,911
 
$
         3,017,494
                   
                   
LIABILITIES AND STOCKHOLDERS' EQUITY
                   
CURRENT LIABILITIES
               
 
Accounts payable and accrued expenses
   
$
            238,060
 
$
           240,757
 
Deferred revenue
       
              30,000
   
             45,000
 
Convertible note payable
       
              25,000
   
             25,000
 
Shareholder note payable
       
                    -
   
               9,500
                   
TOTAL CURRENT LIABILITIES
       
            293,060
   
           320,257
                   
STOCKHOLDERS' EQUITY
               
 
Common stock; $0.01 par value; 100,000,000 shares authorized;
         
 
     8,669,670 shares issued and outstanding as
         
 
     of June 30, 2009 and December 31, 2008, respectively
 
              86,696
   
             86,696
 
Additional paid-in capital
       
         7,194,184
   
         7,175,789
 
Accumulated other comprehensive income
     
              16,000
   
           108,000
 
Accumulated deficit
       
        (5,120,029)
   
       (4,673,248)
                   
TOTAL STOCKHOLDERS' EQUITY
     
         2,176,851
   
         2,697,237
TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY
$
         2,469,911
 
$
         3,017,494
                   
See attached unaudited notes to financial statements

 
3

 

VALUERICH, Inc.
CONDENSED STATEMENTS OF OPERATIONS AND OTHER COMPREHENSIVE LOSS
FOR THE THREE AND SIX MONTHS ENDED JUNE 30, 2009 AND 2008
(UNAUDITED)
                             
         
Three Months Ended June 30,
   
Six Months Ended June 30,
         
2009
   
2008
   
2009
   
2008
                             
REVENUE
   
$
              30,777
 
$
                    -
 
$
              68,262
 
$
                   -
                             
COST OF REVENUE
   
                    -
   
                    86
   
                    -
   
              6,316
                             
GROSS PROFIT
   
              30,777
   
                   (86)
   
              68,262
   
             (6,316)
                             
OPERATING EXPENSES
                       
 
Salaries and wages
   
            142,124
   
              99,331
   
            249,120
   
           260,194
 
Selling, general and administrative expenses
 
              79,504
   
              82,746
   
            128,184
   
           126,901
 
Professional fees
   
              71,638
   
              74,402
   
            167,124
   
           313,431
 
Depreciation and amortization expense
 
              12,856
   
                5,284
   
              24,821
   
            10,323
                             
TOTAL OPERATING EXPENSES
 
            306,122
   
            261,763
   
            569,249
   
           710,849
                             
LOSS FROM OPERATIONS
 
           (275,345)
   
           (261,849)
   
          (500,987)
   
         (717,165)
                             
OTHER INCOME (EXPENSES):
                     
 
Dividend and interest income, net
 
              19,516
   
              39,394
   
              39,873
   
            71,491
 
Unrealized gain (loss) on marketable securities
 
              67,586
   
                    -
   
            (71,193)
   
                   -
 
Realized gain on marketable securities
 
                7,914
   
                    -
   
              73,150
   
                   -
 
Other income
   
                1,830
   
              22,176
   
              12,376
   
            23,626
                             
TOTAL OTHER INCOME (EXPENSES)
 
              96,846
   
              61,570
   
              54,206
   
            95,117
                             
LOSS BEFORE PROVISION FOR INCOME TAXES
 
           (178,499)
   
           (200,279)
   
          (446,781)
   
         (622,048)
                             
INCOME TAX BENEFIT
   
                    -
   
                    -
   
                    -
   
                   -
                             
NET LOSS
$
           (178,499)
 
$
           (200,279)
 
$
          (446,781)
 
$
         (622,048)
                             
OTHER COMPREHENSIVE LOSS
                     
 
Unrealized loss on available for sale securities
 
             (32,000)
   
                    -
   
            (92,000)
   
                   -
                             
COMPREHENSIVE LOSS
   
           (210,499)
   
           (200,279)
   
          (538,781)
   
         (622,048)
                             
NET LOSS PER SHARE - BASIC AND DILUTED
$
                (0.02)
 
$
                (0.02)
 
$
               (0.05)
 
$
              (0.07)
                             
WEIGHTED AVERAGE COMMON EQUIVALENT
                     
 
SHARES OUTSTANDING - BASIC AND DILUTED
 
          8,669,670
   
          8,276,542
   
         8,669,670
   
        8,406,875
                             
See attached unaudited notes to financial statements
 
 
 

 
4

 


 

VALUERICH, Inc.
CONDENSED STATEMENTS OF STOCKHOLDERS' EQUITY
(UNAUDITED)
                           
                           
                           
                 
Accumulated
       
             
Additional
 
Other
     
Total
     
Common Stock
 
Paid-in
 
Comprehensive
 
Accumulated
 
Stockholders'
     
Shares
 
Amount
 
Capital
 
Income
 
Deficit
 
Equity
                           
Balance, December 31, 2008
 
       8,669,670
 
        86,696
 
         7,175,789
 
            108,000
 
       (4,673,248)
 
       2,697,237
                           
Value of warrants granted for consulting services
         
               18,395
         
              18,395
Unrealized loss on marketable securities
             
              (92,000)
     
            (92,000)
Net loss for period
                 
            (446,781)
 
          (446,781)
                           
Balance, June 30, 2009
 
       8,669,670
 
 $     86,696
 
 $      7,194,184
 
$           16,000
 
 $    (5,120,029)
 
 $    2,176,851
                           
See attached unaudited notes to financial statements
 
 

 
 
5

 


VALUERICH, Inc.
CONDENSED STATEMENTS OF CASH FLOWS
FOR THE SIX MONTHS ENDED JUNE 30, 2009 AND 2008
(UNAUDITED)
                             
                             
                     
Six Months Ended June 30,
                     
2009
   
2008
CASH FLOW FROM OPERATING ACTIVITIES:
           
 
Net loss
         
$
                    (446,781)
 
$
                    (622,048)
 
Adjustment to reconcile net loss to net cash
         
   
used in operating activities:
               
     
Depreciation
         
                       24,821
   
                       10,323
     
Unrealized loss on marketable securities
     
                       71,193
   
                             -
     
Realized gain on marketable securities
     
                     (73,150)
   
                             -
     
Value of warrants granted for consulting services
   
                       18,395
   
                             -
     
Common stock issued for consulting services
 
                             -
   
                       57,833
 
Changes in operating assets and liabilities:
             
   
Trade accounts receivable
       
                         1,713
   
                             -
   
Prepaid expenses
         
                       23,333
   
                         8,489
   
Other current assets
         
                     (10,976)
   
                             -
   
Accounts payable and accrued expenses
     
                       (2,697)
   
                     (52,252)
   
Deferred revenue
         
                     (15,000)
   
                             -
                             
Net cash used in operating activities
   
                    (409,149)
   
                    (597,655)
                             
CASH FLOW FROM INVESTING ACTIVITIES:
           
 
Purchases of fixed assets
   
                    (356,336)
   
                     (43,807)
 
Purchase of Intangible Assets
       
                             -
   
                     (28,500)
 
Purchases of marketable securities
 
                    (929,423)
   
                             -
 
Proceeds from sale of marketable securities
     
                   2,247,235
   
                             -
                             
Net cash provided by (used in) investing activities
 
                     961,476
   
                     (72,307)
                             
CASH FLOW FROM FINANCING ACTIVITIES:
           
 
Repayments of notes payable
       
                       (9,500)
   
                     (70,000)
 
Offering costs
     
                             -
   
                          (150)
                             
Net cash used in financing activities
 
                       (9,500)
   
                     (70,150)
                             
NET INCREASE (DECREASE) IN CASH AND
         
 
CASH EQUIVALENTS
   
                     542,827
   
                    (740,112)
                             
CASH AND CASH EQUIVALENTS, Beginning of period
 
                     920,908
   
                   3,568,535
                             
CASH AND CASH EQUIVALENTS, End of period
 
$
                   1,463,735
 
$
                   2,828,423
                             
SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION:
         
 
Interest paid
   
$
                         2,500
 
$
                           750
 
Income taxes paid
       
$
                             -
 
$
                             -
                             
SUPPLEMENTAL DISCLOSURE OF NON-CASH INVESTING AND FINANCING:
         
 
Non-cash stock issuance
 
$
                             -
 
$
                       57,833
                             
See attached unaudited notes to financial statements

 
6

 

Note 1 - Organization and Basis of Presentation

The accompanying unaudited condensed financial statements have been prepared by ValueRich, Inc. (the “Company”) in accordance with generally accepted accounting principles for interim financial information and pursuant to the rules and regulations of the Securities and Exchange Commission. Accordingly, these condensed financial statements do not include all of the disclosures required by accounting principles generally accepted in the United States of America for complete financial statements. In the opinion of management, the unaudited interim condensed financial statements furnished herein include all adjustments, all of which are of a normal recurring nature, necessary for a fair statement of the results for the interim period presented. Although management believes the disclosures and information presented are adequate to make the information not misleading, it is suggested that these interim condensed financial statements be read in conjunction with the Company's audited financial statements and notes included in the Company’s Annual Report on Form 10-K/A for the year ended December 31, 2008.  Operating results for the six months ended June 30, 2009 are not necessarily indicative of the results that may be expected for the year ending December 31, 2009.

Note 2 – Summary of Significant Accounting Policies

Use of Estimates

The preparation of financial statements in conformity with U.S. generally accepted accounting principles (GAAP) requires management to make estimates and assumptions that affect the amounts reported in the financial statements. The Company bases its estimates on historical experience, management expectations for future performance, and other assumptions as appropriate. Key areas affected by estimates include the assessment of the recoverability of long-lived assets, which is based on such factors as estimated future cash flows. The Company re-evaluates its estimates on an ongoing basis; actual results may vary from those estimates.

Concentration of Credit Risk

Cash includes cash on hand and demand deposits in accounts maintained within the United States. Certain financial instruments, which subject the Company to concentration of credit risk, consist of cash. The Company maintains balances at financial institutions which, from time to time, may exceed Federal Deposit Insurance Corporation (“FDIC”) insured limits for the banks located in the Unites States. As of June 30, 2009 and December 31, 2008, the Company had deposits in excess of FDIC limits totaling $1,463,735, and $782,283, respectively.  The Company has not experienced any losses in such accounts.

Cash and Cash Equivalents

Cash and cash equivalents include cash on hand and cash in time deposits, certificates of deposit and all highly liquid debt instruments with original maturities of three months or less.

Marketable Securities

The Company has designated its investments in marketable securities as trading and available-for-sale. Marketable securities that are bought and held principally for the purpose of selling them in the near term are classified as trading securities and are reported at fair value, with unrealized gains and losses recognized in earnings. Marketable equity securities not classified as trading are classified as available for sale, and are carried at fair market value, with the unrealized gains and losses, net of tax, included in the determination of comprehensive income and reported in shareholders’ equity. Investment income is recognized on an accrual basis.
 

 
 
7

 

The fair value of all securities is determined by quoted market prices. The estimated fair value of securities for which there are no quoted market prices is based on similar types of securities that are traded in the market.

Property, Plant and Equipment

Property and equipment are stated at historical cost and are depreciated using the straight-line method over their estimated useful lives. The useful life and depreciation method are reviewed periodically to ensure that the depreciation method and period are consistent with the anticipated pattern of future economic benefits. Expenditures for maintenance and repairs are charged to operations as incurred while renewals and betterments are capitalized. Gains and losses on disposals are included in the results of operations.

The Company provides for depreciation over the assets’ estimated lives as follows:

  Computers, software and equipment
   
3 years
 
  Furniture and fixtures
   
5 years
 
  Leasehold improvements
   
Lesser of lease life or economic life
 

Long-Lived Assets

The Company applies the provisions of Statement of Financial Accounting Standards No. 144, “Accounting for the Impairment or Disposal of Long-Lived Assets” (“SFAS 144”), which addresses financial accounting and reporting for the impairment or disposal of long-lived assets and supersedes SFAS No. 121, “Accounting for the Impairment of Long-Lived Assets and for Long-Lived Assets to be Disposed Of,” and the accounting and reporting provisions of APB Opinion No. 30, “Reporting the Results of Operations for a Disposal of a Segment of a Business.” The Company periodically evaluates the carrying value of long-lived assets to be held and used in accordance with SFAS 144. SFAS 144 requires impairment losses to be recorded on long-lived assets used in operations when indicators of impairment are present and the undiscounted cash flows estimated to be generated by those assets are less than the assets’ carrying amounts. In that event, a loss is recognized based on the amount by which the carrying amount exceeds the fair market value of the long-lived assets. Loss on long-lived assets to be disposed of is determined in a similar manner, except that fair market values are reduced for the cost of disposal. Based on its review, the Company believes that, as of June 30, 2009 and December 31, 2008, there were no significant impairments of its long-lived assets.

Fair Value of Financial Instruments and Concentrations

On January 1, 2008, the Company adopted SFAS No. 157, Fair Value Measurements. SFAS No. 157 defines fair value, establishes a three-level valuation hierarchy for disclosures of fair value measurement and enhances disclosures requirements for fair value measures. The carrying amounts reported in the balance sheets for receivables and current liabilities each qualify as financial instruments and are a reasonable estimate of fair value because of the short period of time between the origination of such instruments and their expected realization and their current market rate of interest. The three levels are defined as follows:
 
·
Level 1 inputs to the valuation methodology are quoted prices (unadjusted) for identical assets or liabilities in active markets.
 
·
Level 2 inputs to the valuation methodology include quoted prices for similar assets and liabilities in active markets, and inputs that are observable for the asset or liability, either directly or indirectly, for substantially the full term of the financial instrument.
 

 
8

 

·           Level 3 inputs to the valuation methodology are unobservable and significant to the fair value measurement.
 
The Company’s investments in marketable securities are carried at fair value totaling $550,138 and $1,957,993 at June 30, 2009 and December 31, 2008, respectively. The Company used Level 1 inputs for its valuation methodology as the securities’ quoted prices are publicly available.

   
Fair Value
As of
June 30, 2009
 
Fair Value Measurements at
June 30, 2009
Using Fair Value Hierarchy
Assets
     
Level 1
Level 2
Level 3
Investments in marketable securities
 
$550,138
 
$550,138
      -
-

For the three months ended June 30, 2009 and 2008, the Company recognized net unrealized gains on its trading securities in its statements of operations in the amounts of $67,586 and $0, respectively.  For the six months ended June 30, 2009 and 2008, the Company recognized net unrealized losses on its trading securities in its statements of operations in the amounts of $71,193 and $0, respectively.  For the three months ended June 30, 2009 and 2008, the Company recognized unrealized losses on its available-for-sale securities in its statements of stockholders’ equity in the amounts of $32,000 and $0, respectively. For the six months ended June 30, 2009 and 2008, the Company recognized unrealized losses on its available-for-sale securities in its statements of stockholders’ equity in the amounts of $92,000 and $0, respectively.

The Company did not identify any other assets or liabilities that are required to be presented on the balance sheets at fair value in accordance with SFAS No. 157.

In February 2007, the FASB issued SFAS No. 159, “The Fair Value Option for Financial Assets and Financial Liabilities” (“SFAS 159”). SFAS 159 permits entities to choose to measure many financial assets and financial liabilities at fair value. Unrealized gains and losses on items for which the fair value option has been elected are reported in earnings. SFAS 159 is effective as of the beginning of an entity’s first fiscal year that begins after November 15, 2007. The Company adopted SFAS 159 on January 1, 2008. The Company chose not to elect the option to measure the fair value of eligible financial assets and liabilities.

Revenue Recognition
 
Revenue is recognized in the period that services are provided. For revenue from product sales, the Company recognizes revenue in accordance with Staff Accounting Bulletin No. 104, “Revenue Recognition” (“SAB104”), which superseded Staff Accounting Bulletin No. 101, “Revenue Recognition in Financial Statements” (“SAB101”). SAB 101 requires that four basic criteria must be met before revenue can be recognized: (1) persuasive evidence of an arrangement exists; (2) delivery has occurred; (3) the selling price is fixed and determinable; and (4) collectability is reasonably assured. Determination of criteria (3) and (4) are based on management’s judgments regarding the fixed nature of the selling prices of the products delivered and the collectability of those amounts. Provisions for discounts and rebates to customers, estimated returns and allowances, and other adjustments are provided for in the same period the related sales are recorded. The Company defers any revenue for which the product has not been delivered or is subject to refund until such time that the Company and the customer jointly determine that the product has been delivered or no refund will be required. Payments received in advance are deferred until the product is delivered or service is rendered. SAB 104 incorporates Emerging Issues Task Force 00-21 (“EITF 00-21”), “Multiple-Deliverable Revenue Arrangements.” EITF 00-21 addresses accounting for arrangements that may involve the delivery or performance of multiple products,

 
9

 

services and/or rights to use assets. The effect of implementing EITF 00-21 on our financial position and results of operations was not significant.

In 2009, the Company has focused on the transition from its old line of financial media products including the ValueRich financial Expos and the ValueRich Magazine to web-based products such as www.WallStreetHDTV.com, the second generation of www.iValueRich.com and www.ValueRichTV.com, which was launched during the quarter ended June 30, 2009.  The Company has not earned any revenue from its old line of financial media products during the six months ended June 30, 2009. During 2008, the Company entered into two consulting agreements to assist foreign-based companies manage their financial statement reporting, regulatory and compliance issues in the United States. The Company does not recognize revenue on its consulting business until persuasive evidence of an arrangement exists, delivery has occurred (the Company has performed according to the terms of the consulting agreement), the selling price is fixed and determinable, and collectability is reasonably assured. See Note 3.

Income Taxes

Income taxes are provided based upon the asset and liability method of accounting in accordance with SFAS No. 109, “Accounting for Income Taxes”. Pursuant to SFAS No. 109 the Company is required to compute deferred income tax assets for net operating losses carried forward. Deferred tax assets and liabilities are measured using enacted tax rates expected to apply to taxable income in the years in which those temporary differences are expected to be realized or settled. The effect of a change in tax rates on deferred tax assets and liabilities is recognized in income in the period that includes the enactment date. Realizing of deferred tax assets is assessed throughout the year and a valuation allowance is recorded if necessary to reduce net deferred tax assets to the amount more likely than not to be realized. The potential benefits of net operating losses (“NOLs”) have not been recognized in these financial statements because the Company cannot be assured it is more likely than not it will utilize the net operating losses carried forward in future years.

The Company has an NOL carry forward for income tax reporting purposes that may be offset against future taxable income. Current tax laws limit the amount of loss available to be offset against future taxable income when a substantial change in ownership occurs. Accordingly, the amount available to offset future taxable income may be limited. No tax benefit has been reported in the financial statements, because the Company is uncertain if they will ever be in a position to utilize the NOL carry forward. Accordingly, the potential tax benefits of the loss carry forward are offset by a valuation allowance of the same amount.

The Company is current in its filing of federal income tax returns. The Company believes that the statutes of limitations for its federal income tax returns are open for years after 2004. The Company is not currently under examination by the Internal Revenue Service or any other taxing authority.

The Company adopted FASB Interpretation 48, “Accounting for Uncertainty in Income Taxes”, during 2007. A tax position is recognized as a benefit only if it is “more likely than not” that the tax position would be sustained in a tax examination, with a tax examination being presumed to occur. The amount recognized is the largest amount of tax benefit that is greater than 50% likely of being realized on examination. For tax positions not meeting the “more likely than not” test, no tax benefit is recorded. The adoption had no affect on the Company’s financial statements.

The Company’s practice is to recognize interest accrued related to unrecognized tax benefits in interest expense and penalties in operating expenses. At June 30, 2009 and December 31, 2008, the Company had no accrued interest or penalties.

 
10

 
 
Basic and Diluted Losses Per Share
 
Earnings per share is calculated in accordance with the Statement of financial accounting standards No. 128 (SFAS No. 128), “Earnings Per Share”. SFAS No. 128 superseded Accounting Principles Board Opinion No.15 (APB 15). Net earnings per share for all periods presented have been restated to reflect the adoption of SFAS No. 128. Basic earnings per share is based upon the weighted average number of common shares outstanding. Diluted earnings per share is based on the assumption that all dilutive convertible shares and stock options were converted or exercised. Dilution is computed by applying the treasury stock method. Under this method, options and warrants are assumed to be exercised at the beginning of the period (or at the time of issuance, if later), and as if funds obtained thereby were used to purchase common stock at the average market price during the period. All dilutive securities were excluded from the diluted loss per share due to the anti-diluted effect.

The computation of earnings per share of common stock is based on the weighted average number of shares outstanding at the date of the financial statements.
 
    Three months ended     Six months ended
 
Loss
 
Shares
 
Per-Share
 
Loss
 
Shares
 
Per-Share
 
(Numerator)
 
(Denominator)
 
Amount
 
(Numerator)
 
(Denominator)
 
Amount
       
  
                     
June 30, 2009:
$
   (178,499)
 
         8,669,670
 
$
    (0.02)
 
$
   (446,781)
 
         8,669,670
 
$
 (0.05)
Basic and diluted EPS
                             
Loss to common stockholders
                             
June 30, 2008:
$
   (200,279)
 
         8,276,542
 
$
    (0.02)
 
$
   (622,048)
 
         8,406,875
 
$
 (0.07)
Basic and diluted EPS
                             
Loss to common stockholders
                             

As of June 30, 2009 and 2008, the following potential dilutive shares were excluded from diluted loss per share for all periods presented because of their anti-dilutive effect.

   
June 30 , 2009
 
June 30, 2008
Options
 
                 100,000
 
                 100,000
Warrants
 
               1,235,715
 
                 591,429
Convertible notes
                   67,000
 
                 134,000
Total
 
               1,402,715
 
                 825,429

Stock-Based Compensation

The Company accounts for its stock-based compensation in accordance with SFAS No. 123R, “Share-Based Payment, an Amendment of FASB Statement No. 123.” The Company recognizes in the statement of operations the grant-date fair value of stock options and other equity-based compensation issued to employees and non-employees, estimated using the Black-Scholes option pricing model. No options or warrants were exercised during the six months ended June 30, 2009.  During the six months ended June 30, 2009, 0 warrants expired. During the six months ended June 30, 2009, no new options were granted.  During the six months ended June 30, 2009, a warrant to purchase 50,000 shares of the Company’s common stock was granted. As of June 30, 2009, there were 1,235,715 warrants and 100,000 options outstanding, respectively.

Special Purpose Entities

The Company does not have any off-balance sheet financing activities.
 

 
 
11

 
Reclassification

Certain reclassifications have been made to the 2008 financial statements to conform to the 2009 financial statement presentation. These reclassifications had no effect on net income or cash flows as previously reported.

Recent Pronouncements

In June 2008, the FASB issued Emerging Issues Task Force Issue 07-5 “Determining whether an Instrument (or Embedded Feature) is indexed to an Entity’s Own Stock” (“EITF No. 07-5”). This Issue is effective for financial statements issued for fiscal years beginning after December 15, 2008, and interim periods within those fiscal years. Early application is not permitted. Paragraph 11(a) of Statement of Financial Accounting Standard No 133 “Accounting for Derivatives and Hedging Activities” (“SFAS 133”) specifies that a contract that would otherwise meet the definition of a derivative but is both (a) indexed to the Company’s own stock and (b) classified in stockholders’ equity in the statement of financial position would not be considered a derivative financial instrument. EITF No. 07-5 provides a new two-step model to be applied in determining whether a financial instrument or an embedded feature is indexed to an issuer’s own stock and thus able to qualify for the SFAS 133 paragraph 11(a) scope exception.  The Company has determined that EITF No. 07-5 did not have a material impact to its results of operations or financial condition as of June 30, 2009.
 
In April 2009, the FASB issued FSP No. FAS 157-4, “Determining Fair Values When the Volume and Level of Activity for the Asset or Liability Have Significantly Decreased and Identifying Transactions That Are Not Orderly.”  This FSP provides guidance on (1) estimating the fair value of an asset or liability when the volume and level of activity for the asset or liability have significantly declined and (2) identifying transactions that are not orderly. The FSP also amends certain disclosure provisions of SFAS No. 157 to require, among other things, disclosures in interim periods of the inputs and valuation techniques used to measure fair value. This pronouncement is effective prospectively beginning April 1, 2009. The Company has determined that FAS 157-4 did not have a material impact to its results of operations or financial condition as of June 30, 2009.
 
In April 2009, the FASB issued FSP No. FAS 115-2 and FAS 124-2, “Recognition and Presentation of Other-Than-Temporary Impairments” (FSP 115-2). This FSP modifies the requirements for recognizing other-than-temporarily impaired debt securities and changes the existing impairment model for such securities. The FSP also requires additional disclosures for both annual and interim periods with respect to both debt and equity securities. Under the FSP, impairment of debt securities will be considered other-than-temporary if an entity (1) intends to sell the security, (2) more likely than not will be required to sell the security before recovering its cost, or (3) does not expect to recover the security’s entire amortized cost basis (even if the entity does not intend to sell). The FSP further indicates that, depending on which of the above factor(s) causes the impairment to be considered other-than-temporary, (1) the entire shortfall of the security’s fair value versus its amortized cost basis or (2) only the credit loss portion would be recognized in earnings while the remaining shortfall (if any) would be recorded in other comprehensive income. FSP 115-2 requires entities to initially apply the provisions of the standard to previously other-than-temporarily impaired debt securities existing as of the date of initial adoption by making a cumulative-effect adjustment to the opening balance of retained earnings in the period of adoption. The cumulative-effect adjustment potentially reclassifies the noncredit portion of a previously other-than-temporarily impaired debt security held as of the date of initial adoption from retained earnings to accumulated other comprehensive income. This pronouncement was effective April 1, 2009. The Company has determined FAS 115-2 and FAS 124-2 did not have a material impact to its results of operations or financial condition as of June 30, 2009.
 
In April 2009, the FASB issued FSP No. FAS 107-1 and APB 28-1, “Interim Disclosures about Fair Value of Financial Instruments.” This FSP essentially expands the disclosure about fair value of financial instruments that were previously required only annually to also be required for interim period reporting. In addition, the FSP requires certain additional disclosures regarding the methods and significant

 
12

 

assumptions used to estimate the fair value of financial instruments. The Company adopted the requirements of this statement during the quarter ended June 30, 2009.

In May 2009, the FASB issued Statement of Financial Accounting Standards No. 165, Subsequent Events (“FAS 165”), which provides guidance to establish general standards of accounting for and disclosures of events that occur after the balance sheet date but before financial statements are issued or are available to be issued. FAS 165 also requires entities to disclose the date through which subsequent events were evaluated as well as the rationale for why that date was selected. FAS 165 is effective for interim and annual periods ending after June 15, 2009, and accordingly, the Company adopted this Standard during the second quarter of 2009. FAS 165 requires that public entities evaluate subsequent events through the date that the financial statements are issued. The Company has evaluated subsequent events through the time of filing these financial statements with the SEC on August 12, 2009.

In June 2009, the FASB issued Statement of Financial Accounting Standards No. 166, Accounting for Transfers of Financial Assets — an amendment of FASB Statement No. 140 (“FAS 166”), which requires entities to provide more information regarding sales of securitized financial assets and similar transactions, particularly if the entity has continuing exposure to the risks related to transferred financial assets. FAS 166 eliminates the concept of a “qualifying special-purpose entity,” changes the requirements for derecognizing financial assets and requires additional disclosures. FAS 166 is effective for fiscal years beginning after November 15, 2009. The Company has not completed its assessment of the impact FAS 166 will have on its financial condition, results of operations or cash flows.

In June 2009, the FASB issued Statement of Financial Accounting Standards No. 167, Amendments to FASB Interpretation No. 46(R) (“FAS 167”), which modifies how a company determines when an entity that is insufficiently capitalized or is not controlled through voting (or similar rights) should be consolidated. FAS 167 clarifies that the determination of whether a company is required to consolidate an entity is based on, among other things, an entity’s purpose and design and a company’s ability to direct the activities of the entity that most significantly impact the entity’s economic performance. FAS 167 requires an ongoing reassessment of whether a company is the primary beneficiary of a variable interest entity. FAS 167 also requires additional disclosures about a company’s involvement in variable interest entities and any significant changes in risk exposure due to that involvement. FAS 167 is effective for fiscal years beginning after November 15, 2009. The Company has not completed its assessment of the impact FAS 167 will have on its financial condition, results of operations or cash flows.

In June 2009, the FASB issued Statement of Financial Accounting Standards No. 168, The FASB Accounting Standards Codification™ and the Hierarchy of Generally Accepted Accounting Principles a Replacement of FASB Statement No. 162 (“FAS 168”). This Standard establishes the FASB Accounting Standards Codification™ (the “Codification”) as the source of authoritative accounting principles recognized by the FASB to be applied by nongovernmental entities in the preparation of financial statements in conformity with GAAP. The Codification does not change current U.S. GAAP, but is intended to simplify user access to all authoritative GAAP by providing all the authoritative literature related to a particular topic in one place. The Codification is effective for interim and annual periods ending after September 15, 2009, and as of the effective date, all existing accounting standard documents will be superseded. The Codification is effective in the third quarter of 2009 and, accordingly, the Quarterly Report on Form 10-Q for the quarter ending September 30, 2009 and all subsequent public filings will reference the Codification as the sole source of authoritative literature.

Note 3 – Consulting Agreement with Bodisen Biotech

Effective July 1, 2008 and continuing for a period of 2 years, the Company was engaged to perform strategic business consulting services to Bodisen Biotech. As compensation for the consulting services, Bodisen Biotech has agreed to:

 
13

 

 
 
(a)
Issue to the Company 400,000 shares of Bodisen Biotech common stock to the Company up front;
 
(b)
Issue to the Company options to purchase 400,000 shares of its common stock. The options will be exercisable at $0.70 per share and will have an exercise period of 5 years;
 
(c)
Pay the Company $10,000 per month for the 24-month consulting period, equaling a total of $120,000 per year.

The Company recorded $60,000 in marketable securities and corresponding revenue for the 400,000 shares received on September 18, 2008. The marketable securities have been classified as available-for-sale. These securities are carried at fair value with unrealized gains and losses, net of deferred income taxes, reported as accumulated other comprehensive income (loss), a separate component of stockholder's equity. See Note 4.

The Company has valued the options received under the consulting agreement using the Black-Scholes option pricing model. The option exercise price is $0.70 per share. The fair value of the options was $25,800 and the following assumptions:  term of 2.5 years, a risk free interest rate of 2.1%, a dividend yield of 0% and volatility of 128%. Management has performed an analysis and determined the options are impaired at June 30, 2009, and therefore the Company has recorded a 100% allowance against the value of the options.

For the six months ended June 30, 2009, the Company has recognized $50,000, less wire fees, in consulting revenues relating to the cash component of its consulting compensation.

The consulting agreement was terminated by Bodisen Biotech on May 31, 2009, with no required further obligations by either party.

Note 4 – Marketable Securities

The Company invests its available operating funds primarily in high-yield mutual funds that hold common stock of U.S. companies with large market capitalizations.  The Company also invests in common stock of U.S. companies with large market capitalizations.  Management’s objective is to identify common stocks and mutual funds with holdings that are under-valued with potential for short-term (under one-year holding period) appreciation.  The Company’s marketable securities consist of trading and available-for-sale securities, all of which are classified as marketable securities and are carried at their fair value based on the quoted market prices of the securities at June 30, 2009 and December 31, 2008. Net unrealized gains and losses on trading securities are included in the statements of operations and other comprehensive loss. Available-for sale securities consist of the 400,000 shares received in July 2008 for consulting services performed for Bodisen Biotech (see Note 3). These securities are carried at fair value with unrealized gains and losses, net of deferred income taxes, reported as accumulated other comprehensive income (loss), a separate component of stockholder's equity. The investment in these shares has been valued at $76,000 at June 30, 2009 and, accordingly a $16,000 unrealized gain has been recognized in accumulated other comprehensive income at June 30, 2009 in the accompanying balance sheets. Realized gains and losses on trading and available-for-sale securities are included in net earnings in the period earned or incurred. For purpose of determining realized gains and losses, the cost of securities sold is based on specific identification.

The composition of marketable securities, classified as current assets, is as follows at June 30, 2009 and December 31, 2008.
 
 

 
14

 


   
June 30, 2009
         
Gross Unrealized
   
Gross Unrealized
     
   
Cost
   
Gains
   
Losses
   
Fair Value
Available-for-sale securities
 $
       60,000
 
 $
                     16,000
 
 $
                            -
 
 $
             76,000
                       
Mutual Funds
 
     403,776
   
                     24,263
   
                        (330)
   
           427,709
Common Stock
 
       26,429
   
                     20,000
   
                            -
   
             46,429
Total marketable securities
 $
     490,205
 
 $
                     60,263
 
 $
                        (330)
 
 $
           550,138
                       
    December 31, 2008
         
Gross Unrealized
   
Gross Unrealized
     
   
Cost
   
Gains
   
Losses
   
Fair Value
Available-for-sale securities
 $
       60,000
 
 $
                   108,000
 
 $
                            -
 
 $
           168,000
                       
Mutual Funds
 
  1,249,431
   
                     97,927
   
                   (15,787)
   
        1,331,571
Common Stock
 
     421,497
   
                     41,303
   
                     (4,378)
   
           458,422
Total marketable securities
 $
  1,730,928
 
 $
                   247,230
 
 $
                   (20,165)
 
 $
        1,957,993

 
Investment income for the three and six months ended June 30, 2009 and 2008 consists of the following:

    Three months ended     Six months ended
    2009     2008     2009     2008
Gross realized gains from sale of trading securities
 $
        7,914
 
                            -
 
 $
                   177,545
 
 $
                    -
Gross realized losses from sale of trading securities
 
      -
   
                            -
   
                 (104,395)
   
                    -
Dividend and interest income
 
       19,516
   
                            -
   
                     39,873
   
                    -
Net unrealized holding gain (loss)
 
       67,586
   
                            -
   
                   (71,193)
   
                    -
Net investment income
 $
       95,016
 
                            -
 
 $
                     41,830
 
 $
                    -
 
Management evaluates securities for other-than-temporary impairment at least on a yearly basis, and more frequently when economic or market conditions warrant such evaluation. Consideration is given to the length of time and amount of the loss relative to cost, the nature and financial condition of the issuer and the ability and intent of the Company to hold the investment for a time sufficient to allow any anticipated recovery in fair value. There were no securities with unrealized losses that management considers to be other-than-temporary impairments at June 30, 2009 and December 31, 2008.

Proceeds from the sale of investments in trading securities during the three months ended June 30, 2009 and 2008 were $10,447 and $0, respectively.  Proceeds from the sale of investments in trading securities during the six months ended June 30, 2009 and 2008 were $2,247,235 and $0, respectively.

Note 6 – Property and Equipment

Property and equipment consisted of the following at June 30, 2009 and December 31, 2008:
 

 
15

 


    June 30,     December 31,  
    2009     2008  
Building
$
     225,682
 
 $
                  -
 
Computers and equipment
     140,848
   
            31,859
 
Furniture and fixtures
 
      33,427
   
            29,366
 
Leasehold improvements
 
      83,257
   
            82,257
 
Website
 
      71,745
   
            55,140
 
   
     554,959
   
          198,622
 
    (109,897)     (85,075)  
Fixed assets, net
$
     445,062
 
 $
          113,547
 
            
Depreciation expense amounted to $12,856 and $5,284 for the three months ended June 30, 2009 and 2008, respectively.  Depreciation expense amounted to $24,821 and $10,323 for the six months ended June 30, 2009 and 2008, respectively.
 
Note 7 – Accounts Payable and Accrued Expenses

Accrued expenses and other liabilities comprises of the following:
 
    June 30,     December 31,  
    2009     2008  
Acounts payable
$
        193,986
 
$
          216,252
 
Accrued interest
 
           6,750
   
             6,000
 
Other accrued expenses
          37,324
   
            18,505
 
Total
$
        238,060
 
$
          240,757
 

Note 8 – Operating Lease and Other Commitments

In January 2009, the Company entered into a one year lease agreement with Joseph C. Visconti, CEO and President, to lease a 1,750 square foot office facility for $3,190 per month ($38,280 per year) commencing January 1, 2009 and terminating on December 31, 2009.

Note 9 – Debt

The Company’s debt at June 30, 2009 and December 31, 2008 is detailed as follows:
 
     
June 30,
 
December 31,
 
     
2009
 
2008
 
Shareholders Notes Payable:
         
 
Notes payable to an individual 10% interest accrued, Issued 12/03, Matures 5/09
               -
 
           9,500
 
             
Convertible Notes Payable:
         
 
Note payable to an individual 6% interest accrued, Issued 10/04, convertible Matured 12/07 (in default)
         25,000
 
         25,000
 

 
16

 

In addition to the information stated above, other material terms of the convertible debt instruments include: 1) a conversion price of $0.60 per share; 2) a debt penalty to include the issuance of additional shares upon conversion totaling 10% of the shares into which the note may convert if the Company’s shares are not listed for public trading on or before October 1, 2004; and 3) a warrant to purchase the same number of shares into which the original principal amount could be converted at an exercise price of $2.00 per share. As the convertible note payable is in default at June 30, 2009, the Company has classified the note as short-term in its accompanying balance sheets.

The Company has adopted Emerging Issues Task Force (“EITF”) Issue No. 98-5, “Accounting for Convertible Securities with Beneficial Conversion Features or Contingently Adjustable Conversion Ratios,” and EITF Issue No. 00-27, “Application of EITF Issue No. 98-5 to Certain Convertible Instruments.” During 2004 and 2005 we incurred debt with a conversion feature that provides for a rate of conversion, but with no trading market value there was no beneficial conversion feature to record.

The Company repaid $9,500 and $25,000 of its shareholder notes payable in cash during the six months ended June 30, 2009 and 2008, respectively.

Note 10 – Equity

The Company did not issue shares of its common stock during the six months ended June 30, 2009.

Note 11 – Warrants

On March 19, 2009, the Company granted a warrant to purchase 50,000 shares of its common stock at $0.25 per share in connection with consulting services.  The warrant was valued at $18,395 using the Black-Scholes pricing model with the following assumptions:  (1) dividend yield of 0%; (2) expected volatility of 184%; (3) risk-free interest rate of 0.87%, and expected life of 2 years. The amount was recorded to professional fees in the accompanying statements of operations and comprehensive loss for the six months ended June 30, 2009.

The following table summarizes the changes in warrants outstanding and the related prices for the shares of the Company’s common stock issued to non-employees of the Company. These warrants were granted in connection with the convertible shareholder notes payable and for consulting services.

A summary of warrant activity for the six months ended June 30, 2009 is presented below:

 
17

 


             
Weighted
       
         
Weighted
 
Average
   
Aggregate
 
         
Average
 
Remaining
   
Intrinsic
 
   
Number of
   
Exercise
 
Contractual
   
Value
 
   
Warrants
   
Price
 
Life (in years)
   
(000)
 
Outstanding, January 1, 2008
 
      2,376,494
 
$
                 2.00
 
                  0.37
 
$
                 -
 
Granted
 
         200,000
   
                 0.55
       
  
 
Exercised
 
                   -
   
                     -
       
  
 
Expired
 
    (1,390,779)
   
                 1.89
           
Outstanding, December 31, 2008
 
      1,185,715
   
                 1.61
 
                  2.59
   
                 -
 
                       
Exercisable, December 31, 2008
 
      1,185,715
   
                 1.61
 
                  2.59
   
                 -
 
                       
Outstanding, January 1, 2009
 
      1,185,715
   
                 1.61
 
                  2.59
   
                 -
 
Granted
 
           50,000
   
                 0.25
       
  
 
Exercised
 
                   -
   
                     -
       
  
 
Expired
 
                   -
   
                     -
           
Outstanding, June 30, 2009
 
      1,235,715
   
                 1.55
 
                  2.07
   
                21
 
                       
Exercisable, June 30, 2009
 
      1,235,715
 
$
                 1.55
 
                  2.07
 
$
                21
 

The aggregate intrinsic value in the table above is before applicable income taxes and is calculated based on the difference between the exercise price of the warrants and the quoted price of the Company’s common stock as of the reporting date.

Note 11 – Related Party Transactions

The Company leases a 1,750 square foot office facility at $3,190 per month ($38,280 per year) from Joseph C. Visconti CEO and President. See Note 8.

Various shareholders have made loans to the company. At December 31, 2008, one shareholder note was outstanding for $9,500 which was repaid in full during the quarter ended June 30, 2009. See Note 9.

Note 13 – Subsequent Events

None.

















 
18

 

Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations  

This discussion and analysis should be read in conjunction with the accompanying Condensed Financial Statements and related notes. Our discussion and analysis of our financial condition and results of operations are based upon our condensed financial statements, which have been prepared in accordance with accounting principles generally accepted in the United States. The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires us to make estimates and assumptions that affect the reported amounts of assets and liabilities, disclosure of any contingent liabilities at the financial statement date and reported amounts of revenue and expenses during the reporting period. On an on-going basis we review our estimates and assumptions. Our estimates are based on our historical experience and other assumptions that we believe to be reasonable under the circumstances. Actual results are likely to differ from those estimates under different assumptions or conditions. Our critical accounting policies, the policies we believe are most important to the presentation of our financial statements and require the most difficult, subjective and complex judgments, are outlined below in ‘‘Critical Accounting Policies,’’ and have not changed significantly.

 
FORWARD-LOOKING STATEMENTS

 
Certain statements made in this report may constitute “forward-looking statements on our current expectations and projections about future events”. These forward-looking statements involve known or unknown risks, uncertainties and other factors that may cause the actual results, performance, or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. In some cases you can identify forward-looking statements by terminology such as “may,” “should,” “potential,” “continue,” “expects,” “anticipates,” “intends,” “plans,” “believes,” “estimates,” and similar expressions. These statements are based on our current beliefs, expectations, and assumptions and are subject to a number of risks and uncertainties. Although we believe that the expectations reflected-in the forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, performance or achievements. These forward-looking statements are made as of the date of this report, and we assume no obligation to update these forward-looking statements whether as a result of new information, future events, or otherwise, other than as required by law. In light of these assumptions, risks, and uncertainties, the forward-looking events discussed in this report might not occur and actual results and events may vary significantly from those discussed in the forward-looking statements.

General

The following discussion and analysis should be read in conjunction with our condensed financial statements and related footnotes for the year ended December 31, 2008 included in our Form 10-K/A for the year ended December 31, 2008 filed with the Securities and Exchange Commission.  The discussion of results, causes and trends should not be construed to imply any conclusion that such results or trends will necessarily continue in the future.

Our Corporate History

ValueRich, Inc., (the Company), was incorporated under the laws of the state of Florida on July 11, 2003 and reincorporated in Delaware on March 3, 2006. The Company owns various online and offline media-based properties for corporate and financial professionals. Its properties include 1) iValueRich.com, 2) ValueRich magazine and 3) the ValueRich Small-cap Financial Expo. iValueRich.com is an online community providing a range of business solutions for public companies and the many industry related businesses and professionals that seek to do business with each other. The small-cap financial expo is a unique expo-style financial conference format for small-cap public companies to showcase their products and services and have continuous access to investment bankers and buy-side professionals.
 
 

 
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We have a limited operating history. We launched iValuerich.com in June 2006, we hosted our first financial expo in March 2005, and we published our first edition of ValueRich magazine in the spring of 2004. During our limited operating history, we have not been profitable. For the six months ended June 30, 2009, we incurred a net loss and comprehensive loss of $446,781 and $538,781, respectively.
 
Our corporate mission is to create an active community of Wall Street professionals and small-cap public company executives. To accomplish this we will use our online and offline properties, including our global Internet community, print publishing and financial events to connect the corporate and financial professionals that make up the securities industry. We seek to accomplish this through our integrated portfolio of products and services that we now provide for the small public capitalization market place.

Results of Operations

Our results of operations for the three and six months ended June 30, 2009 have been significantly impacted by our decision to revise our financial expo line of business to be a co-branded or partnered expo in response to increased competition we have experienced in the financial convention space. 
 
Throughout 2008, we have focused on the transition of our old line financial media products including the ValueRich financial Expos and the ValueRich Magazine to web-based products such as www.WallStreetHDTV.com, the second generation of www.iValueRich.com and www.ValueRichTV.com, which was launched during the quarter ended June 30, 2009.  

By the first quarter of 2009, we had launched the second generation of the ValueRich platform, which added a full spectrum of financial and web-based tools for small-cap companies seeking to go public and raise capital via a web-based Direct Offering (“DO”) format.  Companies that want to raise capital could file their own registration statement through the DO process and pay us for the use of our technology platform and access to our financial related professionals to assist in funding the issuing company’s deal.  For the first time, users of the ValueRich technology platform who have verified their qualified investor’s status will be able to discover and participate in Direct Offerings featured on the ValueRich platform.  While we are not a registered broker-dealer or investment advisor, soon we will be able to provide companies with technology and marketing tools they need to communicate directly with qualified investors.

During the quarter ended June 30, 2009, we launched a business talk show called ValueRich TV, which is produced at a dedicated studio next door to our headquarters. Its purpose is to create a successful Wall Street based talk show that can be streamed over the internet for worldwide distribution. In January 2009, we purchased and closed on the building to be used as the studio.

In August 2008, we implemented a stock repurchase program for up to $400,000 shares of our common stock on the open market. However, our stock has become somewhat illiquid due to very light volume. To date, the $400,000 buy back program has resulted in only approximately $30,000 of stock being repurchased in the open market.
 


 
20

 



 
Comparison of the Three Months Ended June 30, 2009 and 2008
 
  Three months ended June 30,   Three months ended June 30,  
    2009     2008  
       
% of
       
% of
 
    Amount  
Revenue
    Amount  
Revenue
 
REVENUE
$
               30,777
 
100.0%
 
$
                         -
 
0.0%
 
                     
COST OF REVENUE
 
                         -
 
0.0%
   
                      86
 
0.3%
 
                     
GROSS PROFIT
 
               30,777
 
100.0%
   
                     (86)
 
-0.3%
 
                     
OPERATING EXPENSES
 
             306,122
 
994.6%
   
             261,763
 
850.5%
 
                     
OTHER INCOME (EXPENSE)
 
               96,846
 
314.7%
   
               61,570
 
200.1%
 
                     
NET LOSS
$
           (178,499)
 
-580.0%
 
$
            (200,279)
 
-650.7%
 


Revenue and Cost of Revenue

During the three months ended June 30, 2009, we generated $30,777 in revenue that arose primarily from consulting services we provided.  During the same period of 2008 we had revenues of $0. During 2009, we launched ValueRich TV, which is produced at a dedicated studio next door to our headquarters. We have not yet earned revenue from ValueRichTV in 2009. We anticipate generating revenue from this line of business over the next twelve months as we continue to aggressively promote this product. Our total cost of revenue for the three months ended June 30, 2009 was $0 as compared to $86 for the three months ended June 30, 2008.

Operating Expenses  

Total operating expenses increased by $44,359 from $261,763 for the three months ended June 30, 2008 to $306,122 for the six months ended June 30, 2009.  The increase in total operating expenses was primarily attributable to an increase in general and administrative expenses due to the production of ValuerichTV and offset by decrease in salaries as a result of downsizing.

Other Income (Expense)

Other income (expenses) during the three months ended June 30, 2009 as compared to June 30, 2008 increased by $35,276 from $61,570 for the three months ended June 30, 2008 to $96,846 for the same period in 2009. This increase is primarily attributable to unrealized gains on its investments in marketable securities during the three months ended June 30, 2009. During the fourth quarter 2008, the Company invested a substantial portion of its cash in marketable securities.

Net Loss

Net loss for the quarter ended June 30, 2009 as compared to the period ended June 30, 2008 decreased from $200,279 to $178,499. Net loss was comparable between the two periods, due to greater operating expenses in 2009 compared to the same period in 2008, offset by investment gains recognized.
 
 

 
 
21

 
Comparison of the Six Months Ended June 30, 2009 and 2008



     Six months ended June 30,      Six months ended June 30,  
   
2009
   
2008
 
       
% of
       
% of
 
    Amount  
Revenue
    Amount  
Revenue
 
REVENUE
$
               68,262
 
100.0%
 
$
                         -
 
N/A
 
                     
COST OF REVENUE
 
                         -
 
0.0%
   
                 6,316
 
N/A
 
                     
GROSS PROFIT
 
               68,262
 
100.0%
   
                (6,316)
 
N/A
 
                     
OPERATING EXPENSES
 
             569,249
 
833.9%
   
             710,849
 
N/A
 
                     
OTHER INCOME (EXPENSE)
 
               54,206
 
79.4%
   
               95,117
 
N/A
 
                     
NET LOSS
$
           (446,781)
 
-654.5%
 
$
            (622,048)
 
N/A
 

Revenue and Cost of Revenue

During the six months ended June 30, 2009, we generated $68,262 in revenue that arose primarily from consulting services we provided.  During the same period of 2008 we had revenues of $0. During the six months ended June 30, 2009, we launched ValueRich TV, which is produced at a dedicated studio next door to our headquarters. We have not yet earned revenue from ValueRichTV in 2009. We anticipate generating revenue from this line of business over the next twelve months as we continue to aggressively promote this product. Our total cost of revenue for the six months ended June 30, 2009 was $0 as compared to $6,316 for the six months ended June 30, 2008.

Operating Expenses  

Total operating expenses decreased by $141,600 from $710,849 for the six months ended June 30, 2008 to $569,249 for the six months ended June 30, 2009.  The decrease in total operating expenses was primarily attributable to a decrease in consulting services received and salaries as a result in downsizing our workforce due to the change in our focus to the ValueRichTV platform.

Other Income (Expense)

Other income (expenses) during the six months ended June 30, 2009 as compared to June 30, 2008 decreased by $40,911 from $95,117 for the six months ended June 30, 2008 to $54,206 for the same period in 2009. This decrease is primarily attributable to a decrease in dividend and interest income on cash. During the fourth quarter 2008, the Company invested a substantial portion of its cash in marketable securities. During the six months ended June 30, 2009, the Company recognized $71,193 in unrealized losses from its trading securities, and $73,150 in realized gains from sales of its marketable securities.

Net Loss

Net loss for the six months ended June 30, 2009 as compared to the period ended June 30, 2008 decreased from $622,048 to $446,781 primarily as a result of the decrease in professional services and staffing costs during the six months ended June 30, 2009 as we have changed the focus of our core business operations to the ValueRichTV platform.

Liquidity and Capital Resources

The following table sets forth a summary of our cash flows for the periods presented below:

 
22

 



     Six months ended June 30,  
   
2009
   
2008
 
Net cash used in operating activities
$
           (409,149)
 
$
            (597,655)
 
Net cash provided by (used in) investing activities
             961,476
   
              (72,307)
 
Net cash provided by financing activities
               (9,500)
   
              (70,150)
 
Net decrease in cash and cash equivalents
             542,827
   
            (740,112)
 
Cash and cash equivalents at the end of the period
$
          1,463,735
 
$
          2,828,423
 

For the six months ended June 30, 2009 we had an increase in total cash resources of $542,827. The increase in cash was primarily due to sales of marketable securities and a corresponding gain on sale of $73,150.

We have spent, and expect to continue to spend, substantial amounts in connection with the implementation of our business strategy, including our revisions to our current lines of business and our future endeavors. Based on our current plans, we believe that our cash will be sufficient to enable us to meet our planned operating needs at least for the next 12 months. Because of current economic and market conditions and due to the unknown future of our nations’s economic health, we have taken prudent measures to manage our cash position and not force the growth of our core business.

Commitments and Contingencies

In January 2009, we entered into a one year lease agreement with Joseph C. Visconti, CEO and President, to lease a 1,750 square foot office facility for $3,190 per month ($38,280 per year) commencing January 1, 2009 and terminating on December 31, 2009.

Contractual Obligations

We have one $25,000 convertible note payable outstanding at June 30, 2009. The note was issued in October 2004, accrues interest at 6% per annum, and matured in December 2007. Other material terms of the convertible debt instruments include: 1) a conversion price of $0.60 per share; 2) a debt penalty to include the issuance of additional shares upon conversion totaling 10% of the shares into which the note may convert if the Company’s shares are not listed for public trading on or before October 1, 2004 and 3) a warrant to purchase the same number of shares into which the original principal amount could be converted at an exercise price of $2.00 per share. As the note is in default, we have classified the convertible note as short-term.

Off-Balance Sheet Arrangements

We do not maintain any off-balance sheet arrangements, transactions, obligations or other relationships with unconsolidated entities that would be expected to have a material current or future effect upon our financial condition or results of operations.

Critical Accounting Policies

The Company believes that the following critical accounting policies are affected by significant judgments and estimates used in the preparation of its consolidated financial statements.

Fair Value of Financial Instruments and Concentrations

On January 1, 2008, the Company adopted SFAS No. 157, Fair Value Measurements. SFAS No. 157 defines fair value, establishes a three-level valuation hierarchy for disclosures of fair value measurement and enhances disclosures requirements for fair value measures. The carrying amounts reported in the
 

 
 
23

 

balance sheets for receivables and current liabilities each qualify as financial instruments and are a reasonable estimate of fair value because of the short period of time between the origination of such instruments and their expected realization and their current market rate of interest. The three levels are defined as follows:
 
·
Level 1 inputs to the valuation methodology are quoted prices (unadjusted) for identical assets or liabilities in active markets.
 
·
Level 2 inputs to the valuation methodology include quoted prices for similar assets and liabilities in active markets, and inputs that are observable for the asset or liability, either directly or indirectly, for substantially the full term of the financial instrument.
 
·
Level 3 inputs to the valuation methodology are unobservable and significant to the fair value measurement.
 
Stock-Based Compensation


Effective January 1, 2006, we adopted the fair value recognition provisions of FAS 123(R), using the modified-prospective transition method. Under this method, stock-based compensation expense is recognized in the consolidated financial statements for stock options granted, modified or settled after the adoption date. In accordance with FAS 123(R), the unamortized portion of options granted prior to the adoption date is recognized into earnings after adoption. Results for prior periods have not been restated, as provided for under the modified-prospective method.
 
Under FAS 123(R), stock-based compensation expense recognized is based on the value of the portion of share-based payment awards that are ultimately expected to vest during the period. Based on this, our stock-based compensation is reduced for estimated forfeitures at the time of grant and revised, if necessary, in subsequent periods if actual forfeitures differ from those estimates.

Recent Pronouncements

In June 2008, the FASB issued Emerging Issues Task Force Issue 07-5 “Determining whether an Instrument (or Embedded Feature) is indexed to an Entity’s Own Stock” (“EITF No. 07-5”). This Issue is effective for financial statements issued for fiscal years beginning after December 15, 2008, and interim periods within those fiscal years. Early application is not permitted. Paragraph 11(a) of Statement of Financial Accounting Standard No 133 “Accounting for Derivatives and Hedging Activities” (“SFAS 133”) specifies that a contract that would otherwise meet the definition of a derivative but is both (a) indexed to the Company’s own stock and (b) classified in stockholders’ equity in the statement of financial position would not be considered a derivative financial instrument. EITF No.07-5 provides a new two-step model to be applied in determining whether a financial instrument or an embedded feature is indexed to an issuer’s own stock and thus able to qualify for the SFAS 133 paragraph 11(a) scope exception.  We have determined that EITF No. 07-5 did not have a material impact on our results of operations or financial condition as of June 30, 2009.

 
In April 2009, the FASB issued FSP No. FAS 157-4, “Determining Fair Values When the Volume and Level of Activity for the Asset or Liability Have Significantly Decreased and Identifying Transactions That Are Not Orderly.”  This FSP provides guidance on (1) estimating the fair value of an asset or liability when the volume and level of activity for the asset or liability have significantly declined and (2) identifying transactions that are not orderly. The FSP also amends certain disclosure provisions of SFAS No. 157 to require, among other things, disclosures in interim periods of the inputs and valuation techniques used to measure fair value. This pronouncement is effective prospectively beginning April 1, 2009. We have determined that FAS 157-4 did not have a material impact on our results of operations or financial condition as of June 30, 2009.
 

 
24

 

 
In April 2009, the FASB issued FSP No. FAS 115-2 and FAS 124-2, “Recognition and Presentation of Other-Than-Temporary Impairments” (FSP 115-2). This FSP modifies the requirements for recognizing other-than-temporarily impaired debt securities and changes the existing impairment model for such securities. The FSP also requires additional disclosures for both annual and interim periods with respect to both debt and equity securities. Under the FSP, impairment of debt securities will be considered other-than-temporary if an entity (1) intends to sell the security, (2) more likely than not will be required to sell the security before recovering its cost, or (3) does not expect to recover the security’s entire amortized cost basis (even if the entity does not intend to sell). The FSP further indicates that, depending on which of the above factor(s) causes the impairment to be considered other-than-temporary, (1) the entire shortfall of the security’s fair value versus its amortized cost basis or (2) only the credit loss portion would be recognized in earnings while the remaining shortfall (if any) would be recorded in other comprehensive income. FSP 115-2 requires entities to initially apply the provisions of the standard to previously other-than-temporarily impaired debt securities existing as of the date of initial adoption by making a cumulative-effect adjustment to the opening balance of retained earnings in the period of adoption. The cumulative-effect adjustment potentially reclassifies the noncredit portion of a previously other-than-temporarily impaired debt security held as of the date of initial adoption from retained earnings to accumulated other comprehensive income. This pronouncement was effective April 1, 2009. We have determined FAS 115-2 and FAS 124-2 did not have a material impact on our results of operations or financial condition as of June 30, 2009.
 
In April 2009, the FASB issued FSP No. FAS 107-1 and APB 28-1, “Interim Disclosures about Fair Value of Financial Instruments.” This FSP essentially expands the disclosure about fair value of financial instruments that were previously required only annually to also be required for interim period reporting. In addition, the FSP requires certain additional disclosures regarding the methods and significant assumptions used to estimate the fair value of financial instruments. We adopted the requirements of this statement during the quarter ended June 30, 2009.

In May 2009, the FASB issued Statement of Financial Accounting Standards No. 165, Subsequent Events (“FAS 165”), which provides guidance to establish general standards of accounting for and disclosures of events that occur after the balance sheet date but before financial statements are issued or are available to be issued. FAS 165 also requires entities to disclose the date through which subsequent events were evaluated as well as the rationale for why that date was selected. FAS 165 is effective for interim and annual periods ending after June 15, 2009, and accordingly, the Company adopted this Standard during the second quarter of 2009. FAS 165 requires that public entities evaluate subsequent events through the date that the financial statements are issued. We have evaluated subsequent events through the time of filing these financial statements with the SEC on August 12, 2009.

In June 2009, the FASB issued Statement of Financial Accounting Standards No. 166, Accounting for Transfers of Financial Assets — an amendment of FASB Statement No. 140 (“FAS 166”), which requires entities to provide more information regarding sales of securitized financial assets and similar transactions, particularly if the entity has continuing exposure to the risks related to transferred financial assets. FAS 166 eliminates the concept of a “qualifying special-purpose entity,” changes the requirements for derecognizing financial assets and requires additional disclosures. FAS 166 is effective for fiscal years beginning after November 15, 2009. We have not completed our assessment of the impact FAS 166 will have on our financial condition, results of operations or cash flows.

In June 2009, the FASB issued Statement of Financial Accounting Standards No. 167, Amendments to FASB Interpretation No. 46(R) (“FAS 167”), which modifies how a company determines when an entity that is insufficiently capitalized or is not controlled through voting (or similar rights) should be consolidated. FAS 167 clarifies that the determination of whether a company is required to consolidate an entity is based on, among other things, an entity’s purpose and design and a company’s ability to direct the activities of the entity that most significantly impact the entity’s economic performance. FAS 167 requires an ongoing reassessment of whether a company is the primary beneficiary of a variable interest
 

 
 
25

 

entity. FAS 167 also requires additional disclosures about a company’s involvement in variable interest entities and any significant changes in risk exposure due to that involvement. FAS 167 is effective for fiscal years beginning after November 15, 2009. We have not completed our assessment of the impact FAS 167 will have on our financial condition, results of operations or cash flows.

In June 2009, the FASB issued Statement of Financial Accounting Standards No. 168, The FASB Accounting Standards Codification™ and the Hierarchy of Generally Accepted Accounting Principles a Replacement of FASB Statement No. 162 (“FAS 168”). This Standard establishes the FASB Accounting Standards Codification™ (the “Codification”) as the source of authoritative accounting principles recognized by the FASB to be applied by nongovernmental entities in the preparation of financial statements in conformity with U.S. GAAP. The Codification does not change current U.S. GAAP, but is intended to simplify user access to all authoritative U.S. GAAP by providing all the authoritative literature related to a particular topic in one place. The Codification is effective for interim and annual periods ending after September 15, 2009, and as of the effective date, all existing accounting standard documents will be superseded. The Codification is effective in the third quarter of 2009, and accordingly, the Quarterly Report on Form 10-Q for the quarter ending September 30, 2009 and all subsequent public filings will reference the Codification as the sole source of authoritative literature.

 
26

 

Item 3- Quantitive and Qualitative Disclosures About Market Risk

N/A

Item 4T – Controls and Procedures

Evaluation of Disclosure Controls and Procedures

The Company’s Chief Executive Officer and Chief Financial Officer has evaluated the effectiveness of the Company’s disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e) under the Exchange Act) as of June 30, 2009. Based upon such evaluation, the Chief Executive Officer and Chief Financial Officer has concluded that, as of June 30, 2009, the Company’s disclosure controls and procedures were ineffective. This conclusion by the Company’s Chief Executive Officer and Chief Financial Officer does not relate to reporting periods after June 30, 2009. This conclusion is based upon material weaknesses of this Company’s disclosure controls and procedures that relate to the following:
 
1.  Accounting and Finance Personnel Weaknesses – The Company’s current accounting staff is relatively small and the Company’s resources are limited given its size;

2.  Lack of Internal Audit Function – The Company lacks sufficient resources to perform the internal audit function; and

3.  Amendment to the Company’s Form 10-K for the year ended December 31, 2008 – The Company filed an amendment to its Annual Report on Form 10-K for the year ended December 31, 2008 (“Original Filing”), filed with the Securities and Exchange Commission on March 31, 2009, to revise certain disclosures. In its Original Filing, the Company failed to disclose the conclusions of the Company’s principal executive and financial officer regarding the effectiveness of the Company’s disclosure controls and procedures as of December 31, 2008.  In addition, (a) the Original Filing stated that the Company believed the pending adoption of EITF 07-05 would have a material impact on the Company’s financial statement when, in fact, the Company believes the adoption of EITF 07-05 will not have such a material impact, (b) the Original Filing failed to (i) disclose the cost basis of the available-for-sale securities disclosed in Note 4 to the audited financial statements included in the Original Filing, (ii) clarify that unrealized gains on available-for-sale securities are recognized in the Company’s statements of shareholders’ equity, (iii) provide additional information regarding the specific transactions  that resulted in realized gains and losses on market securities and (iv) provide additional information regarding the specific nature of the Company’s investment securities and their market performance during the periods presented.
 
In order to mitigate these material weaknesses to the fullest extent possible, all financial reports are reviewed by an outside accounting firm that is not our audit firm. All unexpected results are investigated. At any time, if it appears that any control can be implemented to continue to mitigate such weaknesses, it will be immediately implemented. 
 
Changes in Internal Control Over Financial Reporting

No change in the Company’s internal control over financial reporting occurred during the quarter ended June 30, 2009, that materially affected, or is reasonably likely to materially affect, the Company’s internal control over financial reporting.


 
27

 

PART II. OTHER INFORMATION

Item 1. Legal Proceedings

The Company knows of no material, existing or pending legal proceedings against it, nor is the Company involved as a plaintiff in any material proceeding or pending litigation. There are no proceedings in which any of the Company’s directors, officers or affiliates, or any registered or beneficial stockholder, is an adverse party or has a material interest adverse to the company.

Item 1A. Risk Factors

This item is not applicable to smaller reporting companies.

Item 2. Unregistered Sales of Equity Securities and Use of Proceeds

None.

Item 3. Defaults Upon Senior Securities

None.

Item 4. Submission of Matters to a Vote of Security Holders

None.

Item 5. Other Information
 
On May 31, 2009, the Company terminated its consulting agreement with Bodisen Biotech, with no further obligations required by either party.

Item 6. Exhibits 

Exhibit Description
 
31.1
Section 302 Certification of Principal Executive Officer and Principal Financial Officer.*
32.1
Certification of Chief Executive Officer and Principal Financial Officer pursuant to 18 U.S.C. Section 1350.*
 

*
Filed herewith


 
28

 


 
SIGNATURES
 
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.
 
 
VALUERICH INC.
 
     
Date: August 12, 2009
By:
/s/ Joseph C. Visconti
 
   
Joseph C. Visconti,
Chief Executive Officer and Chief Financial Officer
(Principal Executive Officer and Principal Financial Officer)
 
 
 
 
 
 
 
 
 
 
 
 
 
29