Brandtology Raises $1.35 Million For Advanced Social Media Tracking
April 27, 2009 at 09:03 AM EDT
Walden International , an international venture capital firm headquarted in San Francisco but with a strong foothold in Asia, has invested S$2 million - Singapore Dollars - (approx. US$1.35 million) in Brandtology . The company, which has its headquarters in Singapore but boasts more offices in China, Malaysia and Australia, provides business and brand online intelligence services out of specialist-manned 'Command Centres'. Despite its military-sounding name, these centres actually help Brandtology customers make 'timely and informed strategic decisions' based on an advanced online conversation tracking system, which mines blogs, forums, micro-blogging services etc. for opinions, aided by specialists who monitor the system for clients around the clock.