Yifan Ma graduated from FIT with a degree in International Trade and Marketing and a minor in Economics. After graduation, she worked as a manager for an international apparel trade company in New York City, maintaining customer relationships with clients such as CK, DKNY, and Karl Lagerfeld. With a passion for business, cultural exchange, and entrepreneurship in the fashion industry, Yifan started her own streetwear brand in 2020: SOOCHOW CO. The brand focuses on promoting Chinese culture and highlighting cultural relics treasured in her hometown of Suzhou. Yifan is committed to bringing awareness of hometown culture to the world so that more people would know, in her words, the “Venice of the Orient”.
SOOCHOW CO. use Chinese arts as design inspiration to show the dialogue and cooperation among different cultures and to enhance the impact of Chinese culture on the fashion industry. “At present, I see my role as a promoter of pride and confidence in Chinese culture and heritages. Now, more than ever, we have the opportunity and interest in connecting across social media and through virtual spaces. I consider this as a catalyst that we can use to grow the brand and welcome new collaborations in the future. Also, I see myself as a kind of ambassador, not only for my own fashion brand and label but for my generation. As a Chinese national and graduate of FIT, I found great opportunities to share my story through my ideas, my fashions, and my strategic positioning between Suzhou and New York City. I wish to become a strong and capable leader in this continued effort to inspire the celebration of a diverse range of identities and cultures through fashion. Just like Supreme to New York, we hope people can feel the beauty of Suzhou by living in the vibe of SOOCHOW CO.” said SOOCHOW CO. founder Yifan.
Media Contact
Company Name: Globalnewsonline
Contact Person: Luayy Alkilani
Email: Send Email
Country: United States
Website: http://www.globalnewsonline.info/
