Designaphy is the modern way for startup founders and marketers to access professional and affordable graphic design service. By revolutionizing the traditional agency model, Designaphy is a simple, painless and cost-effective solution for startups, SMEs and corporates.
In today’s landscape, design is a strategic differentiator. McKinsey’s Design Index (“MDI”), which tracked 300 publicly listed companies over five years, showed that top design performers increase their revenues and shareholder returns at nearly twice the rate of their industry.
Every company needs a brand identity to visually communicate their products, benefits and differentiators to target prospects and customers. More so at key inflection points of the business: when introducing the brand for the very first time, engaging with the target audience, raising funds or expanding to new markets. In many ways, brand identity helps businesses professionally present their brand to the world. And yet, branding and graphic design are still expensive investments reserved for larger companies.
Three to five startups are launched every second, and the startup economy is now worth $3 trillion. Social media has provided a relatively inexpensive way of marketing, and the rise of software-as-a-service applications offer access to scalable technology at low entry cost.
But whilst the digital revolution has leveled the playing field for small and large enterprises, for many startups and SMEs, the challenge is finding the right design partner at a cost that is financially feasible.
Designaphy addresses this gap in the market by helping small businesses compete on a bigger playing field. “Our goal is to make it easier for businesses, especially SMEs, to realize the commercial value of design. Our clients not only save up to 70% on their graphic design costs, but they also have access to a team of designers who have a wealth of experience working on various sectors, from startups to global enterprises,” stated Andrew Noddings, founder of Designaphy.
Designaphy’s revolutionary subscription model changes the transactional relationship between businesses and design agencies. Traditionally, working with a freelancer or an agency means outsourcing on a per project basis. Signing up to Designaphy’s subscription is essentially hiring a virtual graphic design team that will be working on unlimited number of projects and unlimited design revisions at quick turnaround times – all for a flat monthly fee. Subscriptions can easily be upgraded, downgraded or cancelled as per business needs.
From branding, logo design, packaging, brochures, annual reports, social media graphics and more, Designaphy supports businesses with the design capability they need to compete, grow and scale.