Underrepresentation of black people and, in particular, misrepresentation of their identities and cultures, is a prevalent problem in the media. However, the statistics defining the economic scope of the global black audience reveal how misguided this problem has been. The black diaspora has more than 1.5 billion viewers and concentrated economic spending potential of at least $1.3 trillion dollars per year. Not only is this rich and deserving market underserved, but it has also long been marginalized by countless media platforms that fail to encapsulate and celebrate black culture. This is why NoireTV has stepped up, rising to the occasion to offer viewers the best of black music, comedy, sports, drama, events, and news worldwide.
Caspen Media, NoireTV’s parent company, has made the strategic move of crafting a “closed-loop” model to develop and distribute global black content to a potent subscriber-based audience. Highly driven to meet the demand for quality content, this powerhouse seeks to highlight the work of mainstream influencers who, leveraging their cultural heritage, have created opportunities for brands in various industries to target their multicultural audiences.
NoireTV acknowledges that the influence of nationality on the preferences and pop culture of the black diaspora has begun to wane as the internet makes it easier than ever to both share and view content. “The growing global black tribe is creating a unique and lucrative opportunity to create media content that appeals to a large-scale community. We think that combining subscription and advertising through our flagship NoireTV is the right way to monetize this,” shares the visionaries behind the platform.
At the heart of NoireTV is the mission to embody and shed light on all things concerning black culture and stories. NoireTV currently stands as the first fusion music and general entertainment TV station on Cable TV and is available on Verizon Fios Channel 269. Additionally, it can be accessed in New York City, New Jersey, and Connecticut through Optimum Cable Channel 1100, as well as around the world through digital platforms.
This future household name, founded by former Wallstreet executive Emeka Iwukemjika, has big plans for the coming years. With its eyes set on evolving into a premier global black television station, NoireTV is currently gaining acclaim for uniting the African diaspora.
As it creates, curates, and delivers black people’s stories worldwide, NoireTV hopes to revolutionize the industry and drive global culture. It aims to take an active role in addressing the numerous issues that undervalue black individuals and communities’ culture and identity.
In the future, this leading distributor and producer of black content will introduce additional groundbreaking initiatives that align with its mission to change the media industry’s current status quo. As it does so, it is bound to make a difference in the lives of black content creators and viewers across the world.