Igood Launches Full-body Experience Golf Swing Exercise Equipment SiTa-X

Striving to enter new market and production stability through crowdfunding channels

LOS ANGELES, CA, December 23, 2020 /24-7PressRelease/ -- Igood (CEO Lee Sang-hoon) announced that it will launch full-body active simulation swing exercise equipment SiTa-X on Kickstarter, the largest crowdfunding channel in the world, on December 22 (US time) through the support given by "digital contents hub activation project" organized by the Ministry of Science and ICT (Minister Choi Ki-young) and National IT Industry Promotion Agency (Director Kim Chang-yong), and operated by Next Generation Convergence Contents Industry Association (NCIA).

As the COVID-19 pandemic continues to this day, golf has become a popular sport for it can be played while maintaining social distance, and this led to the increase of those playing golf. Especially as the number of golfers in their 20s and 30s are increasing, more golf products made with IoT and motion sensor technology are being launched, inducing more interest for young people to play golf. "As golf has become a popular sport that everyone can enjoy, more and more people want to play golf and make full swings without having to think about the season or weather," said Lee. He then introduced SiTa-X as "a full-body experience golf swing exercise equipment that transforms home into an indoor golf practice range with TV."

The full-body experience simulation swing exercise equipment SiTa-X is a convergence item in the next-gen convergence contents industry. It was developed by Igood through a technology license agreement with Phi Networks, and it is a golf swing exercise equipment that combines swing motion sensor and exercise rod with a built-in swing algorithm PCB module. Igood provides SiTa-X, a swing exercise machine, swing sensor, and putting sensor made into one, by combining the Phi golf app, making it possible to enjoy indoor golf anytime, anywhere with a TV and smartphone.

"With just one SiTa-X golf swing exercise equipment, even a beginner can improve his skills through various game modes, and the whole family can enjoy screen golf," explained Lee, saying, "It provides motion analysis and coaching on swings and puttings, and also teaches strokes, approach, and putting, making the golfers focus on practice."

Igood has integrated sensor and swing exercise equipment to fulfill the requests of current customers. The company will expand its product lineup by applying various designs in the future. Also, Lee said, "To improve the quality of the swing exercise equipment, such as parts that need to be connected between parts such as buttons that can be reached and charging terminal grip, and rods which is important not to break, we are going to conduct collaborative research with the production partner on the materials and manufacturing method and find the best solution." Lee then added, "We are going to expand and develop new markets through digital marketing and online market entry strategies that highlight the screen golf game feature that enables swing and putting practice."

Thanks to NCIA's Global Commercialization Project for Digital Contents Companies, Igood has been pioneering sales channels through online exhibitions in 2020. In 2021, the company will enter into a global cooperative partnership and focus on online sales and sales to overseas buyers, aiming at 100 million won in sales.

Igood (CEO Lee Sang-hoon) announced that it will launch full-body active simulation swing exercise equipment SiTa-X on Kickstarter, the largest crowdfunding channel in the world, on December 22 (US time) through the support given by "digital contents hub activation project" organized by the Ministry of Science and ICT (Minister Choi Ki-young) and National IT Industry Promotion Agency (Director Kim Chang-yong), and operated by Next Generation Convergence Contents Industry Association (NCIA).

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