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CEOs, Executives Explore Smart Press Release Distribution for Improved Targeting and Reach

A number of companies working with PressRelease.com are taking a more structured, data-centric approach to increase the reach and effectiveness of their company news and announcements.



SARASOTA, Fla. - July 7, 2020 - (Newswire.com)

Companies are taking a more thoughtful approach to their communications efforts, using past data to improve the targeting and effectiveness of future campaigns. PressRelease.com is working with these companies to distribute their news and announcements to leading media outlets, increasing visibility using the right message at the right time.

“We’re always working to help our customers get the most out of their communication budget,” says Erik Rohrmann, COO at PressRelease.com. “Taking a more thoughtful approach to distribution, especially when it comes to timing and messaging, can have a big impact on reach. In some cases, the increased attention to detail translates into increased visibility; it’s a strategy many customers can benefit from.”

Many companies are taking a deep dive into the metrics to better fine-tune their messaging to the media. Building relationships with the right journalists and acquiring coverage from the right outlets are necessary steps towards growing business. The data gleaned from media and marketing campaigns, including press releases, can help to narrow down targeting to be even more precise.

Partnering with Newswire and Accesswire has given PressRelease.com the opportunity to extend even more value with wire distribution to networks including MarketWatch, Bloomberg, Yahoo! Finance, Morningstar, CBS, ABC, FOX and NBC. PressRelease.com customers can connect with local, state and national audiences through impactful news and company announcements.

Rohrmann adds, “Taking a methodical approach to communications can significantly increase its effectiveness and value. Learn from other businesses, leaders and competitors; there are many details that can impact the visibility companies are looking for.”

PressRelease.com helps its customers supplement their advertising campaigns and content marketing efforts through smart press release distribution. To learn more about how to create newfound value through press release content, visit PressRelease.com.

About PressRelease.com

PressRelease.com provides simple, affordable press release distribution services to public and private companies through the most comprehensive networks and 1.8M media contacts.

Contact Information:

PressRelease.com
Media Relations
Office: 800-998-292




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Original Source: CEOs, Executives Explore Smart Press Release Distribution for Improved Targeting and Reach
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