Rude awakening ahead for e-commerce brands like Warby Parker and Allbirds

In 2019, online sales for direct-to-consumer brands reached $14.28 billion, according to data from eMarketer. In 2020, sales are forecast by the firm to grow 24.3% to $17.75 billion, slowing from 33.1% growth last year, and down from 56.5% growth in 2018.