Mike Marko with IM Consultant Services in Cincinnati, Ohio has announced the publication of a new post designed for online marketers and business owners. He says that the post centers on tips on using Twitter for business marketing. This article is for business owners who have difficulty finding the right approach using this platform.
Marko states that perhaps these marketers only tweet just a few times in a week or do it in a halfhearted way. Or maybe they are being flagged as spam because of numerous promotions about their products. That’s why some business owners can’t make the most out of using Twitter for their business marketing.
Marko assures marketers that using Twitter for business is not that hard. It only requires using the platform to expand reach, get intense insight into the industry, and get effective exposure for the brand.
Through this article, Marko states he will help marketers with using Twitter for marketing. He will help them learn the most valued strategies for it and show how to do them right. He says that business owners don’t need technical knowledge to enjoy the Twitter benefits for business.
Marko encourages marketers to ask themselves about how they want people to remember their brands. When creating a bio for Twitter account, it’s better to represent the brand’s identity in short but expressive and memorable information. He also mentions supporting a bio with a link to website, since space is limited to 160 characters.
Marko suggests not to use a website link to cover the full description. Research shows that Twitter accounts with longer bios are most likely to have more followers. It gives a clear view of the company. It also reassures current customers that the account belongs to the company they know and trust.
“Marketers have to engage more followers since they are so important on Twitter,” Marko asserts. Followers are the people most likely to share content and retweet. And one of the best ways to get followers is through engagement. Marketers can get engagement by being active on the platform.
Marko mentions that tweets boost business. In using Twitter for business marketing, companies need to be highly visible. This means always being active on the platform. He adds that users tend to follow an account that they always see active. Being an active account means tweeting regularly, tweeting about the company’s brand, and checking trending hashtags for ideas.
Marko goes on to say that it’s best to start tweeting through business owners’ relatives, friends, and colleagues. Since they are family, they can be asked to follow a Twitter business account. Most of all, family and friends can most probably promote brands with recommendations too.
Testimonials of family members or friends will strengthen the business’s credibility as they’ll certainly give a positive report. Marko suggests to thank those people and engage them more on the platform. Interactions with those users tend to get attention in other groups. Marketers should encourage that by responding to their posts, and that can lead to retweeting.
Marko mentions another tip on where to start engagement. That is to look for social media influencers to reach a bigger audience. Social media influencers are essentially media personalities or brand endorsers. They can influence others in the choice of brands they trust.
Marko also suggests that business owners should learn how to search for hashtags and mentions. This is a good way to find out what peers are doing so that marketers can do much better. It’s also useful when creating a post that can stick out. Furthermore, seeing the latest updates can give marketers ideas for the next updates.
Aside from checking rivals’ activities, Marko suggests reading the tweets under marketers’ mentions. This is a way to get feedback about the products/services and a chance to reply to feedback. Marketers should give replies that are useful and engaging.
Also in Marko’s new post is his suggestion to use visuals like photos, memes, videos, and GIFs to boost retweets and engagement rates. However, marketers should keep in mind that Twitter imposes a length limit for videos. That is 2 minutes and 20 seconds long.
Marko runs IM Consultant Services in Cincinnati, a firm that provides services to small and medium-sized businesses. The company offers website design, social media marketing, and search engine optimization, among other services. All of these are designed to help business owners increase their companies’ chances of growth.
He mentions that his team is always within reach for a consultation. He also says that they’re ready to help marketers understand why their latest strategies for marketing are not working. Furthermore, he suggests things to do in order to increase growth.
Marko says that the newest post on his official website is written to provide powerful information for business owners. Furthermore, these articles help them to see their revenues grow. He says that those who are interested can read more on his blog or visit him and his team at IM Consultant Services to learn more about the company and the services that they offer.
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For more information about IM Consultant Services, contact the company here:
IM Consultant Services
Mike Marko
513-580-4598
info@imconsultantservices.com
PO Box 62451 Cincinnati, OH 45262
