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Pure Energy Announces New Improvements to Rechargeable Alkaline Technology


Pure Energy Announces New Improvements to Rechargeable Alkaline Technology

Toronto, Ontario CANADA, March 24, 2011 /FSC/ - Pure Energy Visions Corporation (PEV - TSX Venture, XYQ - FWB), (the "Corporation") and PureEnergy Solutions, Inc. (PES) are pleased to announce significant new R&D improvements to its Rechargeable Alkaline (RAMcell) battery technology.

These improvements will result in an increase in initial discharge service life (capacity) of approximately 10% and a 25% improvement in cumulative service over the life of the battery.  Furthermore, the battery will utilize a revolutionary patent pending closure technology. When batteries are abused such as being inserted into devices backwards they can damage the battery and possibly the device.  PES's new closure technology will make the batteries abuse proof and avoid battery and device damage.

"The combination of improved service life and superior reliability will be very important for both our retail and OEM businesses," stated Phil Sustronk, PES's Chief Executive Officer.  "We will have additional information on the timing of market introduction in the near future."

"We continually strive to improve product performance and consumer satisfaction," said Dr. Josef Daniel-Ivad, PES's Chief Technical Officer - Energy Storage.  Since we successfully introduced our Rechargeable Alkaline technology we have now been able to increase service over the life of the battery by over 125%.

About Pure Energy Visions Corporation
Pure Energy Visions Corporation is an investment holding company with its principal investment in Pure Energy Solutions, Inc.

About Pure Energy Solutions, Inc.
Pure Energy Solutions, Inc. is a Boulder, CO-based Company that is revolutionizing power delivery to portable electronic devices through its branded WildCharge(tm) wire-free power technology, and is a leading supplier of sustainable and environmentally responsible rechargeable battery products with its RAMcell(tm) rechargeable alkaline batteries. PureEnergy Solutions is the first company to offer commercially available wire-free charging technology that works with multiple devices across multiple brands, and carries the Eco Logo certification for its environmentally responsible battery designs and products. Through its Technology Licensing Program and WildCharge Mark of Interoperability, PureEnergy Solutions allows licensing partners the ability to create and manufacture products that integrate wire-free technology into their solutions and bring them to market quickly. PureEnergy Solutions enjoys a growing network of licensing partners and distributors, and its products are sold in over 75 countries. For more information on PureEnergy Solutions products and licensing opportunities, go to www.pureenergy.com.  

This news release contains forward-looking statements. These statements are based on current expectations and assumptions that are subject to risks and uncertainties. Actual results could differ materially due to a number of factors, including those discussed in the management discussion and analysis section of our interim and most recent annual financial statements or other reports and filings with the TSX Venture Exchange and applicable Canadian securities regulators, the parties' ability to complete the transactions as contemplated by the letter of intent and the anticipated benefits of the transaction. All forward-looking statements made in this news release are made as of the date hereof and we do not undertake any duty to update any forward-looking statements herein.

The TSX Venture Exchange has neither approved nor disapproved of the contents of this press release, and does not accept responsibility for the adequacy nor accuracy of this information.

                                                                        
Pure Energy Visions Corporation Contact:
Paul W. Simmonds
647 400 0125
pwsimmonds@pevi.ca







Source: Pure Energy Visions Corporation (PEV-TSXV) (XYQ-FWB)
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