Google CFO: Old Spice Is The Future

You know you've got a viral marketing hit on your hands when the CFO of Google mentions it in an earnings call. Yes, I am talking about the Old Spice YouTube Tweetathon where the bare-chested Old Spice Man addresses people on Twitter via personalized commercials on YouTube . At the tail-end of a long, very long, 90-minute earnings call in which I dozed off at least three times, Google CFO Patrick Pichette perked me up when he made a reference to the Old Spice social media marketing campaign. "It just gives you a glimpse of where the world is going," he said with a touch of awe in his voice.