Old Spice Man Answers Tweets On YouTube—Ropes In Kevin Rose, Alyssa Milano, And Justine Bateman
July 13, 2010 at 21:32 PM EDT
What if commercials really did talk to you? What if a familiar spokesperson addressed you by name and responded to your thoughts and feelings. In what is definitely one of the more creative social media ad campaigns in a while, Old Spice is doing just that. Its shirtless, muscled spokesman, the Old Space Man, is shooting YouTube videos in response to people's Tweets. Many of these are well-known people with tons of followers like Kevin Rose and actress Alyssa Milano, who retweet the videos and spread them virally. For instance, Digg founder Kevin Rose Tweeted out that he was sick, and in response the Old Spice Man created the video embedded above, in which he tells Rose that he has never had a fever himself because his body is "98 percent muscle." He even talks to Rose in binary code so that Rose can understand, to which Rose responded on Twitter :
