William Mills Agency Releases 2024 Bankers as Buyers™ Report

Free report includes insights from forty-two analysts, consultants, bankers, associations, solution providers, fintechs and industry sources

William Mills Agency, the largest independent public relations and marketing firm specializing in the financial industry, announces the release of its 21^st annual Bankers as Buyers™ Report. This year’s report is comprised of 86 pages of a variety of research and commentary from several industry leading sources. The theme of this year’s Bankers as Buyers™ Report is “The Exploding Fintech Scenario, Invisible Technology and Actual Intelligence.”

Please download the free report here.

“There are certain concepts that stop me in my tracks, topics that spark interesting conversation and lead to industry-changing innovation,” said Scott Mills, president of William Mills Agency and editor of this report. “This year’s Bankers as Buyers™ Report is filled with insights centered around how leaders look at innovation, the creative application of technology and how it is being used to achieve real-world benefits.”

The 2024 Bankers as Buyers Report examines how financial institutions approach innovation while experiencing the impacts of the world around them. The report also includes contributed articles from 25 subject matter experts covering topics from leveraging AI to empowering small business customers with new solutions.

Some topics included in the report:

• Artificial Intelligence
• Data Management
• Invisible Technology
• The Human Factor
• Importance of Diversity

Bankers as Buyers consists of timely information and articles covering an array of topics to provide the financial community with information to assist in planning for today as well as the future.

About William Mills Agency

William Mills Agency is the nation’s largest public relations and marketing firm serving the financial technology industry with an emphasis on fintech providers. The agency has established its reputation through the successful execution of media relations, marketing services and crisis communications programs. The company serves clients ranging in size from small start-ups to large, publicly-traded companies. For more information, please visit www.williammills.com.

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