2x CrossFit Games Champion Annie Thorisdottir and Yerbaé Continue Partnership in 2023

Yerbaé Brands Corp. (TSX-V: YERB.U; OTCQX: YERBF) (“Yerbaé” or the “Company”), a plant-based energy beverage company, is thrilled to introduce its continued partnership with world-renowned athlete and CrossFit champion, Annie Thorisdottir. As part of this collaboration, Thorisdottir is now a member of the company's board, bringing her exceptional expertise and passion for health and wellness.

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Yerbaé Sponsored Athlete: Annie Thorisdottir (Photo: Business Wire)

Annie Thorisdottir is a name synonymous with excellence and determination in the world of fitness. With a stellar career and numerous accolades, including being crowned "The Fittest Woman on Earth" in the CrossFit Games twice, Thorisdottir has inspired millions around the globe to lead active, healthy lifestyles. She embodies the values that Yerbaé stands for—empowerment, performance, and a commitment to plant-based nutrition. She has qualified this year for the CrossFit Games 2023 and will be heading to Madison in August to compete again to become the Fittest Woman on Earth 2023.

Yerbaé has been at the forefront of the plant-based beverage revolution, offering an impressive lineup of delicious, zero-calorie, and refreshing beverages. With their unique blend of Yerba Mate and White Tea, Yerbaé has captured the attention of health-conscious individuals seeking an alternative to traditional, sugar-laden drinks. As a board member, Thorisdottir plays a pivotal role in furthering Yerbaé's mission to provide clean, plant-based hydration options for consumers.

"Most of my days are filled with laughter, love, lots of sweat and sometimes a few tears,” exclaimed Thorisdottir. “A busy life often requires a little boost and having a Yerbaé is the perfect power up for me. I don’t have to feel bad putting artificial sweeteners and additives in my body - Yerbaé is clean energy to keep me at my best, for me and for my family.”

Thorisdottir's expertise and deep understanding of the athletic community will prove invaluable as Yerbaé continues to innovate and expand its product offerings. Her involvement as a board member gives Yerbaé insights and perspectives that help guide the brand's growth and strategic decision-making.

"We are honored to have Annie Thorisdottir as part of the Yerbaé family and we are excited to have her represent our brand at the 2023 CrossFit Games this year," said Karrie Gibson, co-founder, COO and Director of Yerbaé. "Her relentless pursuit of excellence and her dedication to promoting a healthy lifestyle align perfectly with our brand. Annie's impact as a board member will be tremendous, as we work together to transform the beverage industry and offer consumers better choices for hydration and clean energy."

Yerbaé has been a supporter of CrossFit and its athletes since early 2020, recognizing the values of hard work, determination, and the pursuit of excellence that are shared by both the sport and the Company. As a leading provider of energizing, plant-based beverages, Yerbaé understands the importance of proper nutrition and hydration for athletes of all levels.

The NoBull CrossFit Games will be held in Madison, WI on August 1-6, 2023.

To learn more, join Yerbaé’s mailing list for important updates and offers: https://investors.yerbae.com

About Yerbaé Brands Corp.

Founded in 2017 by Todd Gibson and Karrie Gibson, Yerbaé Brands Corp.,(TSX-V: YERB.U; OTCQX: YERBF) is disrupting the energy beverage marketplace with great tasting, zero sugar, zero calorie beverages, while using plant-based ingredients that are designed to meet the needs of the wellness forward consumer. Harnessing the power of nature, Yerbaé’s celebrity ingredient (Yerba Mate) is known to produce 196 different vitamins, minerals and nutrients that also produces caffeine.

By combining Yerba Mate, a South American herb with its premium ingredients and flavors, Yerbaé provides consumers with a no compromise energy solution. All Yerbaé energy beverages are zero calorie, zero sugar, non-GMO, and gluten free.

Find us @DrinkYerbae on Instagram and Facebook.

Disclaimer for Forward-Looking Information

This news release contains forward-looking statements relating to the Company. Statements in this news release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future, including: that Yerbae will deliver consistent growth and that Yerbae is a leading player in the plant-based functional energy beverage industry. Forward-looking statements are based on assumptions and are subject to a number of risks and uncertainties, many of which are beyond our control, which could cause actual results to differ materially from those that are disclosed in or implied by such forward-looking statements. The material assumptions supporting these forward-looking statements include, among others, that the demand for the Company’s products will continue to significantly grow; that the past production capacity of the Company’s co-packing facilities can be maintained or increased; that there will be increased production capacity through implementation of new production facilities, new co-packers and new technology; that there will be an increase in number of products available for sale to retailers and consumers; that there will be an expansion in geographical areas by national retailers carrying the Company’s products; that the Company’s brokers and distributors will continue to sell and prioritize the Company’s products; that there will not be interruptions on production of the Company’s products; that there will not be a recall of products due to unintended contamination or other adverse events relating to the Company’s products; and that the Company will be able to obtain additional capital to meet the Company’s growing demand and satisfy the capital expenditure requirements needed to increase production and support sales activity. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, governmental regulations being implemented regarding the production and sale of energy drinks; the fact that consumers may not embrace and purchase any of the Company’s products; additional competitors selling energy drinks reducing the Company’s sales; the fact that the Company does not own or operate any of its production facilities and that co-packers may not renew current agreements and/or not satisfy increased production quotas; the potential for supply chain interruption due to factors beyond the Company’s control; the fact that there may be increases in costs and/or shortages of raw materials and/or ingredients and/or fuel and/or costs of co-packing; the fact that there may be a recall of products due to unintended contamination; the inherent uncertainties associated with operating as an early stage company; changes in customer demand and the fact that consumers may not embrace energy drink products as expected or at all; the extent to which the Company is successful in gaining new long-term relationships with new retailers and retaining existing relationships with retailers, brokers, and distributors; the Company’s ability to raise the additional funding that it will need to continue to pursue its business, planned capital expansion and sales activity; and competition in the industry in which the Company operates and market conditions.

These forward-looking statements are made as of the date of this news, and the Company assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements, except as required by applicable law, including the securities laws of the United States and Canada. Although the Company believes that any beliefs, plans, expectations and intentions contained in this presentation are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Readers should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in greater detail under “Risk Factors” in the Company’s Information Circular dated November 15, 2022 available on SEDAR at www.sedar.com.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

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