Leading Barre Brand Launches 60-Day Challenge for All Members and New Clients
Pure Barre, the fastest, most effective full-body barre workout brand, announced today the return of its popular Fall Fit Challenge, which invites members and new faces to complete 30 Pure Barre classes in 60 days. The challenge starts September 6 and runs until November 4, 2022.
The Fall Fit Challenge is designed for all members and new clients to immerse in a new, fall routine and get back into studios that are surrounded by a community that shares the same end goals. During last year’s Fall Fit Challenge, there were 23,670 participants, and almost 18,000 of them completed the challenge. This year, participants who finish the challenge will receive a special prize.
“The Fall Fit Challenge was one of the most successful challenges in Pure Barre history, so we are thrilled to bring it back,” said Cheri Tennill, Chief Marketing Officer of Pure Barre. “We can’t wait to see familiar faces and welcome new ones into our Pure Barre family with the goal to help them become the best version of themselves. With people excited to get back to the gym this year and attendance up across our network of studios, we’re confident we can beat last year’s participating and finishing numbers.”
Offering an effective full-body workout focused on low-impact/high-intensity movements that improve strength and flexibility for everybody, Pure Barre has quickly become one of the largest franchised fitness brands in the world. Founded in 2001, the company has opened over 600 studios and is still actively growing.
For more information about Pure Barre and the Fall Fit Challenge, visit https://www.purebarre.com/ or download the Pure Barre app.
ABOUT PURE BARRE:
Founded in 2001, Pure Barre is the largest barre brand by number of studios, offering a range of effective, low-impact, full-body workouts for a broad range of fitness levels. Pure Barre has four signature class formats including introductory, classic barre, interval training and resistance training. Its high-quality instructors receive specialized multi-tiered training allowing for class format and choreography to be refreshed on a quarterly basis. Ranked on Entrepreneur Magazine’s Franchise 500 each year and the Fastest-Growing Franchises in 2021 & 2022 as well as Inc. Magazine’s Inc. 5000 in 2020, Pure Barre is headquartered in Irvine, CA and backed by Xponential Fitness, the largest franchisor of boutique fitness brands. To learn more about Pure Barre, visit https://www.purebarre.com/.
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Contacts
Veronica Mercurio, Fishman Public Relations, vmercurio@fishmanpr.com or 847-887-2199