Big Purple Dot Releases Must-Have 360° Marketing Solutions

New, Dynamic Products Allow Real Estate Leaders to Easily Send Video Emails, Text Messages

Big Purple Dot is announcing the launch of its comprehensive marketing suite of tools, which provides customizable yet user-friendly marketing solutions that allow real estate professionals to seamlessly send custom videos through text message or email to anyone, anywhere. These new offerings are industry game-changers, bringing the functionality of previously separate products under one easy-to-use roof.

With these powerful tools, real estate professionals can create, edit, personalize and manage videos via a simple media creation tool and then quickly and confidently send them via email or text message. Utilizing a customizable template, users design professional-grade title and end pages for the videos that can include personalized images, backgrounds, text, logos and transitions. Users can also send snapshot videos via Market Pulse, a service that delivers industry news and updates to clients with custom title pages that can house your logo, picture, contact information, etc.

We all know personalization is key in today's real estate market, with 80 percent of consumers more likely to make a purchase from a brand that provides personalized experiences, according to a recent Epsilon survey. Real estate professionals who tailor their marketing in this way using Big Purple Dot's indispensable marketing suite can remain competitive in the industry.

“Continuous innovation is key when expanding our technologies and platform," said Roxana Davidoff, CEO of Big Purple Dot. "Our enhancements to our products help keep our clients leading and dominating in the mortgage industry.”

These exciting new marketing solutions are just the first of several new innovations Big Purple Dot is adding to expand its marketing footprint.

About Big Purple Dot

Big Purple Dot created the first collaborative enterprise CRM/lead management platform in the lending industry. Big Purple Dot's continued innovation has brought them full circle as a multiproduct solution. With the ability to recapture leads with predictive analytics, prebuilt content, workflows, SMS video and automatic marketing campaigns along with a recruiting platform, Big Purple Dot continues to transform and lead the technology space in the mortgage and real estate industry.

View source version on businesswire.com: https://www.businesswire.com/news/home/20210930005377/en/