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                                 UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, DC 20549

                                  SCHEDULE 13G

                    UNDER THE SECURITIES EXCHANGE ACT OF 1934
                          (AMENDMENT NO. ___________)*

                            Nicholas Financial, Inc.
--------------------------------------------------------------------------------
                                (Name of Issuer)

                           Common Stock, no par value
--------------------------------------------------------------------------------
                         (Title of Class of Securities)

                                   65373J209
--------------------------------------------------------------------------------
                                 (CUSIP Number)

                                January 31, 2007
--------------------------------------------------------------------------------
            (Date of Event Which Requires Filing of this Statement)

         Check the appropriate box to designate the rule pursuant to which this
Schedule is filed:

                  [ ]    Rule 13d-1(b)

                  [X]    Rule 13d-1(c)

                  [ ]    Rule 13d-1(d)

         *The remainder of this cover page shall be filled out for a reporting
person's initial filing on this form with respect to the subject class of
securities, and for any subsequent amendment containing information which would
alter the disclosures provided in a prior cover page.

         The information required in the remainder of this cover page shall not
be deemed to be "filed" for the purpose of Section 18 of the Securities Exchange
Act of 1934 ("Act") or otherwise subject to the liabilities of that section of
the Act, but shall be subject to all other provisions of the Act (however, see
the Notes).



CUSIP No. 65373J209                       13G                 Page 2 of 10 Pages



--------------------------------------------------------------------------------
 1    NAME OF REPORTING PERSON.
      I.R.S. IDENTIFICATION NOS. OF ABOVE PERSONS (ENTITIES ONLY).

         Midwood Capital Management LLC
--------------------------------------------------------------------------------
 2    CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (See Instructions)
      (a) [ ]
      (b) [ ]
--------------------------------------------------------------------------------
 3    SEC USE ONLY


--------------------------------------------------------------------------------
 4    CITIZENSHIP OR PLACE OF ORGANIZATION

         Delaware
--------------------------------------------------------------------------------
                               5     SOLE VOTING POWER

          NUMBER OF
                                         516,589
           SHARES              -------------------------------------------------
                               6     SHARED VOTING POWER
        BENEFICIALLY

          OWNED BY                       0
                               ------------------------------------------------
            EACH               7     SOLE DISPOSITIVE POWER

          REPORTING
                                         516,589
           PERSON              ------------------------------------------------
                               8     SHARED DISPOSITIVE POWER
            WITH

                                         0
-------------------------------------------------------------------------------
 9    AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON


          516,589
--------------------------------------------------------------------------------
10    CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES
      (See Instructions)

      [ ]
--------------------------------------------------------------------------------
11    PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)


          5.2%
--------------------------------------------------------------------------------
12    TYPE OF REPORTING PERSON (See Instructions)


          IA
--------------------------------------------------------------------------------





CUSIP No. 65373J209                       13G                 Page 3 of 10 Pages



--------------------------------------------------------------------------------
 1    NAME OF REPORTING PERSON.
      I.R.S. IDENTIFICATION NOS. OF ABOVE PERSONS (ENTITIES ONLY).

         David E. Cohen
--------------------------------------------------------------------------------
 2    CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (See Instructions)
      (a) [ ]
      (b) [ ]
--------------------------------------------------------------------------------
 3    SEC USE ONLY


--------------------------------------------------------------------------------
 4    CITIZENSHIP OR PLACE OF ORGANIZATION

         USA
--------------------------------------------------------------------------------
                               5     SOLE VOTING POWER

          NUMBER OF
                                         0
           SHARES              -------------------------------------------------
                               6     SHARED VOTING POWER
        BENEFICIALLY

          OWNED BY                       516,589
                               ------------------------------------------------
            EACH               7     SOLE DISPOSITIVE POWER

          REPORTING
                                         0
           PERSON              ------------------------------------------------
                               8     SHARED DISPOSITIVE POWER
            WITH

                                         516,589
-------------------------------------------------------------------------------
 9    AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON


          516,589
--------------------------------------------------------------------------------
10    CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES
      (See Instructions)

      [ ]
--------------------------------------------------------------------------------
11    PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)


          5.2%
--------------------------------------------------------------------------------
12    TYPE OF REPORTING PERSON (See Instructions)


          IN
--------------------------------------------------------------------------------





CUSIP No. 65373J209                       13G                 Page 4 of 10 Pages



--------------------------------------------------------------------------------
 1    NAME OF REPORTING PERSON.
      I.R.S. IDENTIFICATION NOS. OF ABOVE PERSONS (ENTITIES ONLY).

         Ross D. DeMont
--------------------------------------------------------------------------------
 2    CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (See Instructions)
      (a) [ ]
      (b) [ ]
--------------------------------------------------------------------------------
 3    SEC USE ONLY


--------------------------------------------------------------------------------
 4    CITIZENSHIP OR PLACE OF ORGANIZATION

         USA
--------------------------------------------------------------------------------
                               5     SOLE VOTING POWER

          NUMBER OF
                                         0
           SHARES              -------------------------------------------------
                               6     SHARED VOTING POWER
        BENEFICIALLY

          OWNED BY                       516,589
                               ------------------------------------------------
            EACH               7     SOLE DISPOSITIVE POWER

          REPORTING
                                         0
           PERSON              ------------------------------------------------
                               8     SHARED DISPOSITIVE POWER
            WITH

                                         516,589
-------------------------------------------------------------------------------
 9    AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON


          516,589
--------------------------------------------------------------------------------
10    CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES
      (See Instructions)

      [ ]
--------------------------------------------------------------------------------
11    PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)


          5.2%
--------------------------------------------------------------------------------
12    TYPE OF REPORTING PERSON (See Instructions)


          IN
--------------------------------------------------------------------------------





CUSIP No. 65373J209                       13G                 Page 5 of 10 Pages



--------------------------------------------------------------------------------
 1    NAME OF REPORTING PERSON.
      I.R.S. IDENTIFICATION NOS. OF ABOVE PERSONS (ENTITIES ONLY).

         Midwood Capital Partners, L.P.
--------------------------------------------------------------------------------
 2    CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (See Instructions)
      (a) [ ]
      (b) [ ]
--------------------------------------------------------------------------------
 3    SEC USE ONLY


--------------------------------------------------------------------------------
 4    CITIZENSHIP OR PLACE OF ORGANIZATION

         Delaware
--------------------------------------------------------------------------------
                               5     SOLE VOTING POWER

          NUMBER OF
                                         215,789
           SHARES              -------------------------------------------------
                               6     SHARED VOTING POWER
        BENEFICIALLY

          OWNED BY                       0
                               ------------------------------------------------
            EACH               7     SOLE DISPOSITIVE POWER

          REPORTING
                                         215,789
           PERSON              ------------------------------------------------
                               8     SHARED DISPOSITIVE POWER
            WITH

                                         0
-------------------------------------------------------------------------------
 9    AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON


          215,789
--------------------------------------------------------------------------------
10    CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES
      (See Instructions)

      [ ]
--------------------------------------------------------------------------------
11    PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)


          2.2%
--------------------------------------------------------------------------------
12    TYPE OF REPORTING PERSON (See Instructions)


          PN
--------------------------------------------------------------------------------





CUSIP No. 65373J209                       13G                 Page 6 of 10 Pages



--------------------------------------------------------------------------------
 1    NAME OF REPORTING PERSON.
      I.R.S. IDENTIFICATION NOS. OF ABOVE PERSONS (ENTITIES ONLY).

         Midwood Capital Partners QP, L.P.
--------------------------------------------------------------------------------
 2    CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (See Instructions)
      (a) [ ]
      (b) [ ]
--------------------------------------------------------------------------------
 3    SEC USE ONLY


--------------------------------------------------------------------------------
 4    CITIZENSHIP OR PLACE OF ORGANIZATION

         Delaware
--------------------------------------------------------------------------------
                               5     SOLE VOTING POWER

          NUMBER OF
                                         300,800
           SHARES              -------------------------------------------------
                               6     SHARED VOTING POWER
        BENEFICIALLY

          OWNED BY                       0
                               ------------------------------------------------
            EACH               7     SOLE DISPOSITIVE POWER

          REPORTING
                                         300,800
           PERSON              ------------------------------------------------
                               8     SHARED DISPOSITIVE POWER
            WITH

                                         0
-------------------------------------------------------------------------------
 9    AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON


          300,800
--------------------------------------------------------------------------------
10    CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES
      (See Instructions)

      [ ]
--------------------------------------------------------------------------------
11    PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)


          3.0%
--------------------------------------------------------------------------------
12    TYPE OF REPORTING PERSON (See Instructions)


          PN
--------------------------------------------------------------------------------






CUSIP No. 65373J209                                                 Page 7 of 10

ITEM 1.

(a) NAME OF ISSUER: Nicholas Financial, Inc. (the "Issuer").

(b) ADDRESS OF THE ISSUER'S PRINCIPAL EXECUTIVE OFFICES: 2454 McMullen Booth
Road, Building C, Clearwater, Florida 33759.

ITEM 2.

(a) NAME OF PERSON FILING: This joint statement on Schedule 13G is being filed
by David E. Cohen, Ross D. DeMont, Midwood Capital Management LLC, Midwood
Capital Partners, L.P. and Midwood Capital Partners QP, L.P., who are
collectively referred to as the "Reporting Persons." Messrs. Cohen and DeMont
(the "Managers") are the managers of Midwood Capital Management LLC ("Capital"),
which is the sole general partner of each of Midwood Capital Partners, L.P.
("LP") and Midwood Capital Partners QP, L.P. ("QP" and together with LP, the
"Funds"). The Reporting Persons have entered into a Joint Filing Agreement,
dated as of February 20, 2007, a copy of which is filed with this Schedule 13G
as Exhibit 1 (which is incorporated herein by reference), pursuant to which the
Reporting Persons have agreed to file this statement jointly in accordance with
the provisions of Rule 13d-1(k) under the Act.

(b) ADDRESS OF PRINCIPAL BUSINESS OFFICE: The principal business office of the
Reporting Persons with respect to the shares reported hereunder is 575 Boylston
St., 4th Floor, Boston, MA 02116.

(c) CITIZENSHIP: Capital is a Delaware limited liability company. Each of the
Funds is a Delaware limited partnership. Each of the Managers is a U.S. citizen.

(d) TITLE AND CLASS OF SECURITIES: Common stock, no par value ("Common Stock")

(e) CUSIP Number: 65373J209

ITEM 3. IF THIS STATEMENT IS FILED PURSUANT TO SECTIONS 240.13D-1(b) OR
240.13D-2(b) OR (c), CHECK WHETHER THE PERSON FILING IS A:

N/A

ITEM 4. OWNERSHIP

In the aggregate, as of February 20, 2007, the Reporting Persons beneficially
own 516,589 shares of the Common Stock of the Issuer, representing approximately
5.2% of such class of securities. The beneficial ownership of each Reporting
Person is as follows: (i) LP beneficially owns 215,789 shares of the Common
Stock, representing approximately 2.2% of the class, (ii) QP beneficially owns
300,800 shares of the Common Stock, representing approximately 3.0% of the
class, and (iii) Capital, as the sole general partner of each Fund, and Messrs.
Cohen and DeMont, as the managers of Capital, each beneficially own 516,589
shares of the Common Stock of the Issuer representing approximately 5.2% of the
class. The percentage of the Common Stock beneficially owned by each Reporting
Person is based on a total of 9,962,381 shares of the





CUSIP No. 65373J209                                                 Page 8 of 10


Common Stock of the Issuer outstanding as of January 31, 2007, as reported in
the most recent quarterly report of the Issuer on Form 10-Q for the fiscal
quarter ended December 31, 2006.

Each Fund has the power to vote and dispose of the shares of Common Stock
beneficially owned by such Fund (as described above). Capital, as the sole
general partner of the Fund, has the sole authority to vote and dispose of all
of the shares of Common Stock reported in this Schedule 13G. Each of the
Managers, by virtue of their positions as managers of Capital, has the shared
authority to vote and dispose of all of the shares of Common Stock reported in
this joint statement Schedule 13G.

ITEM 5. OWNERSHIP OF FIVE PERCENT OR LESS OF A CLASS

N/A

ITEM 6. OWNERSHIP OF MORE THAN FIVE PERCENT ON BEHALF OF ANOTHER PERSON

N/A

ITEM 7. IDENTIFICATION AND CLASSIFICATION OF THE SUBSIDIARY WHICH ACQUIRED THE
SECURITY BEING REPORTED ON BY THE PARENT HOLDING COMPANY OR CONTROL PERSON

N/A

ITEM 8. IDENTIFICATION AND CLASSIFICATION OF MEMBERS OF THE GROUP

N/A

ITEM 9. NOTICE OF DISSOLUTION OF GROUP

N/A

ITEM 10. CERTIFICATION

By signing below I hereby certify that, to the best of my knowledge and belief,
the securities referred to above were not acquired and are not held for the
purpose of or with the effect of changing or influencing the control of the
issuer of the securities and were not acquired and are not held in connection
with or as a participant in any transaction having that purpose.






CUSIP No. 65373J209                                                 Page 9 of 10


                                    Signature

         After reasonable inquiry and to the best of my knowledge and belief, I
certify that the information set forth in this statement is true, complete and
correct.



                                              DATE:  February 20, 2007
                                                    --------------------

                                              MIDWOOD CAPITAL PARTNERS, L.P.

                                              By: Midwood Capital Management LLC
                                                       General Partner

                                              By: /s/ David E. Cohen
                                              ----------------------------------
                                              David E. Cohen
                                              Manager



                                              MIDWOOD CAPITAL
                                              PARTNERS QP, L.P.

                                              By: Midwood Capital Management LLC
                                                       General Partner

                                              By: /s/ David E. Cohen
                                              ----------------------------------
                                              David E. Cohen
                                              Manager



                                              MIDWOOD CAPITAL
                                              MANAGEMENT LLC

                                              By: /s/ David E. Cohen
                                              ----------------------------------
                                              David E. Cohen
                                              Manager






CUSIP No. 65373J209                                                Page 10 of 10


                                              DAVID E. COHEN

                                              /s/ David E. Cohen
                                              ----------------------------------
                                              David E. Cohen



                                              ROSS D. DEMONT

                                              /s/ Ross D. DeMont
                                              ----------------------------------
                                              Ross D. DeMont