SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C., 20549




                                    FORM 8-K

                                 CURRENT REPORT

                     Pursuant to Section 13 or 15(d) of the
                         Securities Exchange Act of 1934




                                  April 3, 2001
                Date of Report (Date of earliest event reported)


                               Acxiom Corporation
             (Exact name of registrant as specified in its charter)


              Delaware               0-13163               71-0581897
           (State or other         (Commission           (IRS Employer
           jurisdiction of         File Number)        Identification No.)
           incorporation)


     P.O. Box 8180, 1 Information Way, Little Rock, Arkansas   72203-8180
            (Address of principal executive offices)           (Zip Code)


       Registrant's telephone number, including area code: (501) 342-1000









ITEM 5.     OTHER EVENTS AND REGULATION FD DISCLOSURE

            On April 3, 2001,  Acxiom  Corporation  ("Acxiom" or the  "Company")
held a telephone conference call regarding its anticipated financial results for
the fourth  quarter.  Acxiom's  prepared  comments for the  conference  call are
attached  as  Exhibit  99(a)  to this  report  and are  incorporated  herein  by
reference.

            This Form 8-K contains  forward-looking  statements that are subject
to certain  risks and  uncertainties  that could cause actual  results to differ
materially;  such  statements  include  but are not  necessarily  limited to the
following:  1) that  there  will  continue  to be  strong  customer  demand  for
AbiliTec;  2) that the Company  will have fourth  quarter  2001  AbiliTec  sales
within the indicated  range;  3) that AbiliTec will prove to be a continued long
term success; 4) that the Company will be able to soon close many AbiliTec sales
situations  that were delayed by potential  customers;  5) that the range of the
write-offs and charges related to Montgomery  Wards will be within the indicated
ranges;  6) that the write-off of the investments in certain  business  partners
will be within  the  indicated  ranges;  7)  statements  regarding  revenue  and
earnings  projections;  8) that the adoption of SAB 101 will have the  indicated
impact;  9) that the Company  will be able to  effectively  continue its expense
reduction  efforts,  within the indicated ranges;  10) statements  regarding the
Company's cash flow; 11)  statements  regarding the status of certain  financing
transactions;  12) that the economic  environment  and business  conditions will
remain difficult to predict.  The following are important factors, among others,
that could cause actual results to differ materially from these  forward-looking
statements: with regard to all statements regarding AbiliTec: the complexity and
uncertainty regarding the development of new software and high technologies; the
difficulties  associated  with  developing  new  AbiliTec  products and AbiliTec
Enabled Services; the loss of market share through competition or the acceptance
of these or other Company offerings on a less rapid basis than expected; changes
in the  length of sales  cycles;  the  introduction  of  competent,  competitive
products or  technologies  by other  companies;  changes in the consumer  and/or
business information industries and




markets; the Company's ability to protect proprietary information and technology
or to obtain necessary licenses on commercially  reasonable terms; the impact of
changing  legislative,  accounting,  regulatory and consumer environments in the
geographies  in which  AbiliTec will be deployed.  With regard to the statements
that generally relate to the business of the Company:  all of the above factors;
the fact that the financial  numbers listed herein are estimates and ranges that
are based on the Company's understanding of current facts and circumstances; the
possibility  that certain  contracts  may not be closed;  the  possibility  that
economic  or other  conditions  might  lead to a  reduction  in  demand  for the
Company's  products and  services;  the  possibility  that the current  economic
slowdown may worsen  and/or  persist for an  unpredictable  period of time;  the
possibility that significant  customers may experience extreme,  severe economic
difficulty;  the continued ability to attract and retain qualified technical and
leadership   associates   and  the  possible   loss  of   associates   to  other
organizations;  the  ability  to  properly  motivate  the sales  force and other
associates  of the  Company;  the ability to achieve cost  reductions  and avoid
unanticipated  costs;  changes in the  legislative,  accounting,  regulatory and
consumer environments affecting the Company's business including but not limited
to litigation,  legislation,  regulations and customs  relating to the Company's
ability  to  collect,  manage,  aggregate  and use data;  data  suppliers  might
withdraw data from the Company,  leading to the  Company's  inability to provide
certain products and services; short-term contracts affect the predictability of
the  Company's  revenues;   the  potential  loss  of  data  center  capacity  or
interruption of  telecommunication  links; postal rate increases that could lead
to  reduced  volumes of  business;  customers  that may  cancel or modify  their
agreements  with  the  Company;  the  successful  integration  of  any  acquired
businesses  and other  competitive  factors.  With  respect to the  providing of
products or services  outside the  Company's  primary base of  operations in the
U.S.:  all of the above factors and the difficulty of doing business in numerous
sovereign  jurisdictions  due to differences in culture,  laws and  regulations.
Other factors are detailed from time to time in the Company's  periodic  reports
and registration statements filed with the United States Securities and Exchange
Commission.  Acxiom  believes that it has the product and technology  offerings,
facilities,  associates and  competitive  and financial  resources for continued
business  success,  but future  revenues,  costs,  margins  and  profits are all
influenced by a number of factors, including those discussed above, all of which
are inherently difficult to forecast.  Acxiom undertakes no obligation to update
the information contained in this Form 8-K.


ITEM 7.     FINANCIAL STATEMENTS AND EXHIBITS

            (c)   Exhibits.

                  99(a)    Acxiom prepared comments for the April 3, 2001,
            telephone conference call discussing Acxiom's anticipated fourth
            quarter results.








                                    SIGNATURE

         Pursuant to the  requirements  of the Securities  Exchange Act of 1934,
the  registrant  has duly  caused  this report to be signed on its behalf by the
undersigned hereunto duly authorized.


                                          Acxiom Corporation



                                          /s/ Catherine L. Hughes
Date:    April 3, 2001                    --------------------------------------
                                          Catherine L. Hughes
                                          Secretary and Corporate Counsel