PURSUANT TO RULE 13a-16 OR 15d-16 OF THE
Jardim Aeroporto
04630-000 São Paulo, São Paulo
Federative Republic of Brazil
annual reports under cover Form 20-F or Form 40-F.
Form 20-F ___X___ Form 40-F ______
Indicate by check mark whether the registrant by furnishing the
information contained in this Form is also thereby furnishing the
information to the Commission pursuant to Rule 12g3-2(b) under
the Securities Exchange Act of 1934.
Yes ______ No ___X___
registrant in connection with Rule 12g3-2(b):
Brazilian Ranking Values GOL´s Brand at US$326 Million
São Paulo, July 12, 2005 - GOL Linhas Aéreas Inteligentes S.A. (NYSE: GOL and Bovespa: GOLL4), Brazil´s low-fare, low-cost airline, was named one of Brazil´s most valuable brands by ISTOÉ Magazine in its fourth annual Most Valuable Brazilian Brands Ranking. The study was conducted by the Brazilian subsidiary of Interbrand, a North American consulting group specializing in brand management, and ranks GOL´s brand eighth in a list of Brazilian companies across a broad range of industries.
The ranking is based on two sets of criteria, which are also used for Interbrand studies conducted in the U.S. The first set of criteria focuses on marketing aspects such as brand recognition, market share and brand loyalty. The second set evaluates a company´s financial performance, including net revenues, operational profit and EVA (Economic Value Added). This information was gathered by Interbrand´s subsidiary through financial statements released by companies and other public sources of information. GOL was distinguished in this ranking for its innovative business model.
“Although GOL has only been flying for four years, our Company´s brand is already one of the most recognized in the Brazilian market and the one of the most valued in the aviation sector. We believe that our brand has been effective in supporting our reputation as a young, successful and innovative company, providing high quality services at low prices, which contributed to our notable debut in this ranking,” said Constantino de Oliveira Junior, GOL´s CEO. “We are pleased with this study as it clearly shows that we are on the right path to further development of our brand.”
About GOL Linhas Aéreas Inteligentes
GOL Linhas Aéreas Inteligentes, a “low-cost, low-fare” airline, is one of the most profitable and fastest growing airlines in the industry worldwide. GOL operates a simplified fleet with a single class of service. It also has one of the youngest and most modern fleets in the industry that results in low maintenance, fuel and training costs, with high aircraft utilization and efficiency ratios. In addition, safe and reliable services, which stimulate GOL´s brand recognition and customer satisfaction, allow GOL to have the best value proposition in the market. GOL currently offers over 350 daily flights to 42 major business and travel destinations in Brazil and Argentina, with substantial expansion opportunities. In 2005, GOL plans to grow by increasing frequencies in existing markets and adding service to additional markets in both Brazil and other high-traffic South American travel destinations. GOL listed its shares on the NYSE and the Bovespa in June 2004. For more informa
tion, flight times and fares, please access our site at www.voegol.com.br or call 0300-789- 2121 in Brazil, 0810-266- 3131 in Argentina, or 55 11 2125-3200 from overseas. GOL: Here everyone can fly!
For additional information please contact:
| Investor Relations: | ||
| Ph: (5511) 5033 4393 | ||
| e-mail: ri@golnaweb.com.br | ||
| www.voegol.com.br (IR section) | ||
| or | ||
| Media - US: | Media - Brazil, Latin America and Europe: | |
| Gavin Anderson & Company | MVL Comunicação | |
| Gabriela Juncadella | Juliana Cabrini or Roberta Corbioli | |
| Ph: 212-515-1957 | Ph: (5511) 3049-0343 / 0341 | |
| e-mail: gjuncadella@gavinanderson.com | e-mail: juliana.cabrini@mvl.com.br |
This release contains forward-looking statements relating to the prospects of the business, estimates for operating and financial results, and those related to growth prospects of GOL. These are merely projections and, as such, are based exclusively on the expectations of GOL’s management concerning the future of the business and its continued access to capital to fund the Company’s business plan. Such forward-looking statements depend, substantially, on changes in market conditions, government regulations, competitive pressures, the performance of the Brazilian economy and the industry, among other factors and risks disclosed in GOL’s filed disclosure documents and are, therefore, subject to change without prior notice.
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GOL LINHAS AÉREAS INTELIGENTES S.A.
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| By: |
/S/
Richard F. Lark, Jr.
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Name: Richard F. Lark, Jr.
Title: Vice President – Finance, Chief Financial Officer
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This press release may contain forward-looking statements. These statements are statements that are not historical facts, and are based on management's current view and estimates offuture economic circumstances, industry conditions, company performance and financial results. The words "anticipates", "believes", "estimates", "expects", "plans" and similar expressions, as they relate to the company, are intended to identify forward-looking statements. Statements regarding the declaration or payment of dividends, the implementation of principal operating and financing strategies and capital expenditure plans, the direction of future operations and the factors or trends affecting financial condition, liquidity or results of operations are examples of forward-looking statements. Such statements reflect the current views of management and are subject to a number of risks and uncertainties. There is no guarantee that the expected events, trends or results will actually occur. The statements are based on many assumptions and factors, including general economic and market conditions, industry conditions, and operating factors. Any changes in such assumptions or factors could cause actual results to differ materially from current expectations.